Cover news reporter Li Xuedan
Helping to inherit intangible cultural heritage The Boberian Handicraft Designer Training Public Welfare Project was launched in Guizhou
In order to contribute to promoting women's innovation and entrepreneurship, helping rural revitalization and sustainable development, on January 18, the "Burberry Craft Designer Training Public Welfare Project" was officially launched in Kaili City, Guizhou Province, the first phase of which entered the Miao people. It is understood that the project is jointly initiated by the China Women's Development Foundation, the China Textile Industry Federation, and the Bobley Group, and through the integration of resource advantages by the China Textile Federation Intangible Cultural Heritage Office, it is planned to go into 10 ethnic minority areas such as Miao, Turk, and Dong within three years to conduct design ability training for female practitioners with certain traditional skills, and carry out related activities such as achievement transformation, exhibition display, and public welfare publicity in combination with training.
Zhang Lei, director of the International Office of the China Women's Development Foundation, said that women are the main body of traditional handicrafts, have ancestral exquisite handicraft skills, and urgently need to enhance modern aesthetic and cultural and creative design and market development capabilities, through the project empowerment to let students become the disseminators of intangible cultural heritage, become the leaders of female entrepreneurship, carry forward this cause, let more women sisters benefit, let the beauty of intangible cultural heritage go to the world, let outstanding intangible cultural heritage entrepreneurial women go to the world.
Referring to this public welfare project, Zhang Yunxin, president of BURBERRY China, said that Burberry has been deeply involved in the Chinese market for nearly 27 years since it entered China in 1994. In addition to serving consumers in the Chinese market, but also hope to continue the tradition of brand enthusiasm for public welfare in China, the project is Burberry's first attempt at large-scale public welfare projects in China, thanks to the China Women's Development Foundation and the China Textile Industry Federation to become partners, I hope that this project can truly help women with excellent traditional skills, help the inheritance of intangible cultural heritage, promote the revitalization of China's countryside, and achieve common prosperity.
The Burberry Craft Designer Training Public Welfare Project takes the Miao people as the starting point, and believes that through the implementation of the project, a group of female "craft designers" who integrate traditional skills and fashion concepts can be truly cultivated, and under the power of female role models, the traditional culture will be rejuvenated, and the intangible cultural heritage skills will be carried forward in the future, innovative and open up, and create a better future.
Interpreting the trend core adidas Originals, the world's first custom clover flagship store opened in Chengdu Sino-Ocean Taikoo Li
adidas Originals' world's first custom clover flagship store was officially unveiled in Chengdu Sino-Ocean Taikoo Li, which is the first image customization flagship store in China after Berlin, Paris, London, Tokyo, New York, Milan and other cities, and the first landmark flagship store that combines the core of brand trend and Chinese cultural heritage. From pre-planning, site selection, design and reconstruction, product release, to trend culture shaping, adidas Originals has created a truly exclusive custom concept, focusing on integrating Shudi culture into brand philosophy and trend spirit, reflecting the boundless imagination of traditional culture and trend tension collision.
Thom Walker is The Creative Director of Global Makeup at Givenchy
Thom Walker will succeed Givenchy as Creative Director of Global Makeup, creating the brand's new makeup collection for Givenchy and responsible for the creative design of the new series of promotional ads. In addition, he will serve as a spokesperson for Givenchy Makeup.
Thom Walker has worked with numerous international fashion and beauty brands while creating as a freelancer. Romain Spitzer, Chairman and CEO of Givenchy Parfums, said: "We are delighted to partner with Thom. His deep knowledge of the fashion world, distinctive style, and innovative and natural make-up concept are in line with Givenchy's innovative elegance. Today, his talent and creativity will feed our makeup collections and allow the brand to continue to be internationally renowned. ”
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