© Zhao Shuang
The forest of the first store is abstracted into a number of vertical branches, and the curved ceiling symbolizes the structure of the house, and "the geese return to their nests, and the wanderers return home" has a more metaphorical expression here.
Thanks to None Design for sharing on Gooood
According to an incomplete statistic in the media, the average life expectancy of restaurants in China is about 508 days, which is a dismal statistic, and although the number of stores is still growing, the speed of closure is even more alarming. Especially in the past two years, the ecology of the catering industry has shown the characteristics of rapid iteration, and the main focus is the involution of the industry. Against the backdrop of fierce competition, the seventh store of Yanshe Restaurant (Sanlitun Branch) opened. This also fully proves that the Yanshe brand also has sufficient competitiveness in the economic adverse environment.
▲Restaurant Overview © Zhao Shuang
I have known Yanshe for more than ten years, and it is very rare to serve the same brand for ten consecutive years as a designer. I remember that the first time we met Yanshe was in 2014, at that time we were not familiar with restaurant design, and with only a love for design, even the most basic circulation problems were difficult for us. Of course, we would like to thank the founder, Ms. Huang Yuehong, for her trust and support. In particular, the understanding of catering is far beyond the food itself, she believes that "meal" is more of an emotional expression between people, not just the stimulation of taste buds, after many collisions we confirmed the origin of the wild goose, that is, "the wild goose returns home, the wanderer goes home." "It's a warm picture and a feeling of home, so the forest branches serve as a habitat for geese, and the small house symbolizes the wanderer's home. Although the technique is too concrete, the form is prominent and easy to disseminate. Perhaps at that time, we really didn't have the ability to deal with more complex catering design, so we could only express simple emotions in a childish way.
▲ The entrance of © the restaurant Zhao Shuang
▲ Entrance reception © Zhao Shuang
Back to the design of the wild goose house in Sanlitun, the form still follows the elements of the first store. It's not that there is no updated thinking, but it is a tribute to the past ten years, for the brand, but also for our original intention. The woods and houses still exist, but the designer has maintained enough restraint to abandon the figurative and symbolic forms as much as possible in the design. The forest of the first store is abstracted into a number of vertical branches, and the curved ceiling symbolizes the structure of the house, and "the geese return to their nests, and the wanderers return home" has a more metaphorical expression here.
▲ ceiling shape © no design
▲ booth area © Zhao Shuang
▲ booth area © Zhao Shuang
▲ sofa area © Zhao Shuang
▲ Private dining area © Zhao Shuang
▲Restaurant area © Zhao Shuang
▲ unique ceiling shape © Zhao Shuang
▲ Open dining area © Zhao Shuang
But all of these are the continuation of the spirit of the wild goose house, "have a good meal with the people you love". In many cases, in addition to solving functional problems, design is more about emotional expression, which starts from the first wild goose house, is the designer's emotion on the shaping of space, and is also the emotion of the brand's condensation with diners, this emotion may not be consistent with the original intention of the design, but this is not important, as long as you can resonate with food, people, or space in the process of dining, even if only a little bit is enough for us.
▲ Dining area © by the window Zhao Shuang
▲Decorative details Zhao © Shuang
Project drawings
▲ axonometric drawing © without design
▲Floor plan © without design
Project Name: Yanshe (Sanlitun, Beijing)
Design unit: Wuzhi Design Client: Beijing Yanchao Catering Co., Ltd. Project Completion Year: March 2024 Construction Area: 323 square meters Square MeterProject Address: 4th Floor, T+MALL Shopping Mall, Building 1, South Sanlitun Road, Chaoyang District, Beijing (formerly Tongying Center) Chief Architect: Zhao Shuang, Zheng Yanan, Tong Weijia Exhibition Designer: Yang Yuxuan Photography Copyright: Zhao ShuangConstruction Unit: Beijing Deyi Architectural Decoration Engineering Co., Ltd. Construction Technicians: Xiao Shengping Cooperative Supplier (in no particular order): Shike Lighting (engineering lamps); Shanghai Xinyingke Industrial Co., Ltd. (wall stone/floor stone); Nivelite Beijing Technology Co., Ltd. (wall microcement) art space (fixed furniture, movable furniture); Yongli Shengyuan (curtain fabric) Tang Bai old stone (old stone) Beijing bamboo green wood industry (birch board) Material: birch board, elm solid wood, curved handmade brick, micro cement floor, beige art paint, old stone, glass brick, cotton and linen fabric