Sigh, 2021 new energy pure electric vehicle market can be described as colorful, whether in a book, or a sound, only the car category can see the figure of these cars, then how are their achievements last year? Today, according to different price ranges, I will give you a plate ~
Wuling Hongguang MINI EV: The strongest short-distance scooter in history
Manufacturer guidance price: 2.88-48,600 yuan
Full-year 2021 sales: 395451 units
There is no reason to simply want to take out this "cute love without head" car to take the lead in talking about it.
Don't be fooled by this cute look! Someone else electric daddy, it is electric daddy! After all, in 2021, the annual sales volume reached nearly 400,000 vehicles, and it was the champion of the domestic new energy pure tram single product.
Looking at the appearance alone, when this car was just listed, everyone still thought that Wuling Hongguang seemed to want to take care of the heart of the cute little naughty boy of "Lao Ye Le". But also because of the small and cute appearance, the cute appearance quickly attracted the female market, and it turns out that the topic heat of this car in the girls' pile is indeed high!
But the price is there, and we don't have too many requirements on the mileage. As a family daily commuter to work, buy vegetables, pick up babies, short-distance picnics can still be well satisfied, life happiness UP!
Nezha V - alternate choice of travel tools for urban workers
Manufacturer guidance price: 6.29-120,800 yuan
Full-year 2021 sales: 49,646 units
When I heard about this brand, I subconsciously thought of this!
I didn't expect this to become a brand! Compared with the previously mentioned Wuling Hongguang MINI EV, it is more silky and thick, and more intelligent.
The sales of this car are really unexpected, although the annual sales volume is 49646 units, but as one of the flagships of Nezha Automobile, it performs well.
The most attractive thing about the appearance of Nezha V is the headlight shape of the front face, which is very similar to the sharp eyes of the protagonist Nezha in the anime "Nezha's Demon Child Descending".
The interior of this car adopts a "frigid" style, with few physical buttons and extreme simplicity. The most eye-catching thing in the car is the vertical 14.6-inch central control screen, which is equipped with a mainstream video APP, and the UI design of the display page is simple and easy to understand, which can be used with your hands.
NEDC comprehensive working conditions endurance of 401 kilometers, small long-distance basically no big problem, but the best range of use is still the urban area, after all, considering that if the summer is too hot, turn on the air conditioning also have to consume power is not it?
Euler good cat - don't be fooled by cute looks!
Manufacturer guidance price: 10.38-14.38 million yuan
Full-year sales in 2021: 50,931 units
Backed by Great Wall Motors, Euler specializes in the female market, with a pleasing appearance, exquisite interior, and powerful configuration, and many female users pay for it, of which Euler's good cat products sold 50,931 units in 2021.
Euler's car is named around the "cat", only because its appearance resembles "repair cat", and the shape of the front face of the good cat is designed by the former Porsche designer Emmon Delta, compared to the first two cars, the appearance is more elegant.
Although many women pay for Euler's car, they are frequently searched for because of the "stealing to change the core" incident, and they are criticized by the official media before apologizing and compensating the owner for losses.
Taking a step back, if the female car owner does not want to join the carplay function associated with mobile phone entertainment, then no one has found out about the great wall Euler car stealing the configuration?
Although the owner was compensated 10,000 yuan afterwards, even if it was compensated, it still could not change the fact of its fraud. Say yes Chinese don't lie Chinese? What Euler lacks is not marketing, but a reverence for car owners.
Xiaopeng P7 - the child who is called "domestic Tesla"
Manufacturer guidance price: 22.42-40.99 million yuan
Full-year sales in 2021: 60,569 units
The last one is the Xiaopeng P7 owned by Xiaopeng Motors, one of the "electric three fools" before, and volkswagen's love for the Xiaopeng P7 stems from the appearance and loyalty to quality. After all, the Xiaopeng P7 is the champion of single-model sales in the new force Wei Xiao which (the ideal car is a range extender, so it is not counted). Total sales in 2021 will be 60,569 units.
When the Xiaopeng P7 was exposed to the shape of the vehicle, it attracted the attention of many users, because the shape of the car was designed online, the interior was very highly technological, and the console in the car machine was a penetrating screen. With a cruising range of 600km, it is theoretically more than enough to cross provinces.
The Xiaopeng P7 at this price is much higher than the first 3 models, but it must be added in front of this pure electric car, after all, the money still has to be spent on the blade.
Where is the intelligence aspect? Intelligent voice assistant with seamless communication; excellent urban NGP data performance and experience in intelligent assisted driving; VPA memory parking that can share parking lot routes, cool light language, etc.
Every aspect is two words, smart! And this pricing also breaks the stereotype of traditional luxury cars as low-key luxury.
Cough, a slightly more serious summary:
Everyone's views on pure electric vehicles are mixed, but most of them are mouthy and upright, and if you don't believe it, you will go back to the beginning of the article to see the sales of The Wuling Hongguang MINI EV (the ride will be given!). ）。
If the sinking market of Wuling Hongguang MINI EV is the second scooter of the family, its benchmark product is a small electric donkey, which meets daily needs, even if the occasional wind and rain can cover you a little, the point is that there is no need for charging piles! The Wuling God Car Knife Method is precise and worthy of its name.
Compared with Wuling MINI EV, pure electric vehicles are bound to go intelligent, and the best in the domestic intelligent electric vehicle market is undoubtedly Xiaopeng P7. Xiaopeng P7 won the "China Car of the Year", "C-NCAP Collision Five-Star Certification", "i-VISTA China Intelligent Vehicle Index Five-Star Model" and other awards last year, and the Title blessing awarded under the multi-party test of professional institutions in the industry made the Xiaopeng P7 full of quality, and even some people called Xiaopeng Automobile "Domestic Tesla".
I don't think so, Xiaopeng P7 does have that product power in intelligence and technology, and can be frontally tough with Tesla Model 3, but becoming the shadow of another product is really a not very good marketing direction.
In my opinion, compared with Tesla, Xiaopeng Automobile's performance in the automatic assisted driving area is better than Tesla's, after all, the complexity of domestic roads is more than that of American roads.
Dream one, I hope to see the "domestic Xiaopeng" in the future, "domestic Weilai", "domestic ideal", "domestic Nezha".
Take a bite of the tip: This content creation is based on personal water models, and is written in different price ranges, focusing on sharing personal views on the feelings of individual models.