Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Fu Yu
Reports from The GreatAuto
A few days ago, the Association released the December car market sales data, while also releasing the 2021 annual sales report, overall, the annual retail sales of the Chinese auto market in 2021 reached 20.146 million vehicles, an increase of 4.4% year-on-year, and 2020 year-on-year -6.8%, the car market in 2021 still has a large increase, the number of car companies that broke one million also increased from 5 last year to 6. Specifically, in this bitter and self-aware 2021, car companies are also happy and some are sad.
Under the change, the joint venture car enterprise seeks stability and transformation
The "collapse" of the new oriental building tells us that in any industry, the slightest wind and grass, the giants are always the most affected. In the automotive industry, with the continuous decline of the auto market, the impact of the chip crisis and the rise of independent brands, the joint venture car companies that were at that time were not so mixed up in the Chinese auto market.
The top position is FAW-Volkswagen, as always, with an annual sales volume of 1.77 million units. However, from the sales volume of 2 million + in 2020 to the results in 2021, FAW-Volkswagen not only saw a significant year-on-year decline in sales in this year, but its market share also shrank, from 10.9% to 8.8%. Although still at the top of the list, FAW-Volkswagen's downward trend is already very obvious, which is particularly noteworthy.
Unlike North Volkswagen, SAIC Volkswagen resisted the pressure at the most severe moment of the chip crisis in 2021, and the annual decline was further narrowed. According to the year-on-year data, the decline of SAIC Volkswagen in 2021 shrank to less than single digits. With the comprehensive rejuvenation of Volkswagen brand products, the nascent strength of luxury brand Audi and the electrification of the ID. series, the lowest decline of the top three car companies of SAIC Volkswagen in 2021 has achieved a good result, whether it is the same door of North Volkswagen, or the US SAIC-GM, its decline is above SAIC Volkswagen.
Unlike the scene where a decline in the North and South Volkswagen continues to expand and a decline is further contracted, north and south Toyota continues to break out in 2021, and has completed a year-on-year task with positive year-on-year growth, of which GAC Toyota has handed over a good answer sheet with double-digit year-on-year growth. It is worth noting that the two car companies have maintained an equal division as always, the difference in sales performance is only four digits, and the market share is surprisingly consistent.
Of course, in 2021, the year when the wind of transformation is further accelerated, in addition to seeing the data put forward by car companies, we should also see the road of corporate transformation behind this data, such as Dongfeng Honda.
Seeking change in stability and seeking transformation in stability can be described as the main theme of Dongfeng Honda in 2021. If 2020's Dongfeng Honda is staging a heroic drama, then 2021 is storing energy for the next storm. Putting aside the continuous promotion of products in fuel vehicles, including Yingshipai, the new generation of Civic, etc., dongfeng Honda has most importantly ushered in a comprehensive start of electrification in 2021, the release of the new electric vehicle brand "e: N", and the appearance of two mass production vehicles and three concept cars on the spot, which are all preparations for the car company that was reborn from the center of the epidemic whirlpool to open a new battlefield.
Like Dongfeng Honda, it is preparing for the transformation of Dongfeng Nissan. 2021 is the seventh consecutive year that Dongfeng Nissan has sold more than one million sales, and it also continues to be the best team for Dongfeng Group to do a good job in total sales. But in addition to sales, Dongfeng Nissan is also preparing for a new round of change for enterprises in 2021. The introduction of e-POWER not only further enriches the categories of Dongfeng Nissan models, but also allows it to have more say in industrial change. In addition, in 2021, Dongfeng Nissan will also pay more attention to the strength of the system. The return of Venucia, infiniti's "integration", and Dongfeng Nissan in 2021 have further improved the structure of the enterprise, from pioneers and young people, to mainstream groups, to high-end groups, all of which are covered. Not only is it a further exploration of electric drive, But Dongfeng Nissan has also begun to have more consideration in its corporate structure.
After thin hair, independent brands continue to accumulate the road
With the continuous upward movement, independent brands have ushered in a good spring in 2021.
The sales crown of the independent passenger car brand is still won by Geely, but Geely deserves our attention in addition to the honor on this list, and the growth implied in its sales is even more interesting. As soon as the "China Star" sequence was launched, it became one of the sales pillars of the brand, and the sales of a single model that continued to exceed 10,000 also showed that it had been recognized by the majority of consumers. It is worth noting that the price of the "China Star" sequence is no longer the original independent brand range, for example, the price of Xingyue L 137,000-185,000 yuan has been the position of the joint venture brand compact SUV, and the price of 11.37-15.27 million is also the hinterland of the joint venture brand family car market, coupled with the average bicycle price of its Lynk & Co brand of 158,000, Geely has long ceased to be the brand that exchanged price for volume in the past, and the upward results are remarkable.
It is worth mentioning that in 2021, the independent passenger car brand highlighted its extraordinary year-on-year growth strength, and many car companies, including Great Wall, Changan and Chery, have exceeded double-digit year-on-year growth results, ending the smoke-filled 2021. Among them, BYD has entered the top 15 camp for the first time with a growth rate of more than 70%, which is also an important embodiment of the evolution of the market, electric drive is gradually becoming the mainstream of the industry, and BYD is the first person in the traditional car companies to catch up with this wave of mainstream.
But the famous philosopher Russell once said: War does not determine who is right, only who stays. This new car market war that belongs to electric drive has just fired the first shot, and how long this dividend can last in the future, we still don't know, instead of putting eggs in a basket, it is better to make a comprehensive layout and be the last person left, and the Great Wall in 2021 is working hard to be the last person left.
With a year-on-year sales growth of 13.4%, Great Wall Motors has achieved very good results in sales in 2021. Behind this, the Great Wall's layout of the global market, in the downward trend of the automobile market, does not shrink, but does not do the deep meaning of expansion is more worth thinking. Coupled with the upgrading of many of Great Wall's market segments to single-line operation of brands in 2021, and the addition of high-end brands in 2021 - Salon, Wei Jianjun is leading the Great Wall towards what it once called "the last opportunity in 2025". As the independent brand with the largest number of branches at present, Great Wall Motors has further expanded its situation in 2021 and created the strength that a multi-faceted warrior should have.
Write at the end:
Behind the data, what deserves our attention is the transformation of the industry trend. Whether it is a joint venture car company or an independent enterprise brand, after this electrification and intelligence gradually become the highlight of the market in 2021, higher requirements have also been put forward for car companies, so we can see that in this year, many companies have sought changes and transformation in the stable pursuit of various measures. After the curtain of the transformation battle is gradually opened in 2021, more diverse elements will appear in the arena in 2022.
Copyright Notice
Some of the pictures in this article come from the Internet
If copyright issues are involved, please contact the author with proof of ownership and contact this official account
If you need to reprint, please apply to the background of this official account and obtain authorization