Hello everyone,
Welcome to the Elephant Game Guide,
In December 2009, a mobile game quietly launched on the app store.
A year later, the game had more than 50 million full-platform downloads,
Long-term domination of more than 60 countries app store list,
Every day, players around the world spend more than 200 million minutes on this game.
Equivalent to 380 years, this legendary game is Angry Birds
Speaking of Angry Birds, the game was once popular all over the world
The peak period even surpassed Bao Kai's Plants vs. Zombies
But with this series more and more games
He has fewer and fewer players
Only now has it completely disappeared from everyone's sight
From the beginning of the crowded alley to today's dismal end
What exactly did Angry Birds go through
What is the current state of the game today?
Let's have a good talk today
2009 A Danish game maker ROMO
Launched their 52nd game
Prior to this, ROTOO had launched 51 games
Unfortunately, all of them are tepid
The company is also on the verge of bankruptcy
With only $100,000 in research and development funds
ROVIO decided to start a new game
Finally a wave of stud
I didn't expect to rely on only $100,000
ROVIO can actually turn over the salted fish
With the 52nd game
Angry Birds was a huge success
At that time, smartphones had begun to become popular
Take advantage of this great gaming platform
Angry Birds took off with its wings outstretched
Viewers who have played it should know
This game hardly has any gameplay thresholds
Put the bird on the slingshot to adjust the angle
Smash the green pig hiding in the illegal building
Physicists can accurately calculate the trajectory of the fall
Scum players can also shoot blindly through the level based on their feelings
Angry birds in the country
Also with temple escape, the little crocodile loves to bathe
Fruit Ninja, Plants vs. Zombies and known as the Four Kings of the Game World
You haven't played Crossfire
You haven't played World of Warcraft
But if you haven't played Angry Birds
I am sorry
I don't have a friend like you
After the game went viral all over the world
Birdie's field ROVIO got rich overnight
It's a small, obscure workshop
Instantly, he became a leader in the game industry
But with money and status inflated together
And rovo's ambitions
ROTO, which was the most successful IP in the world at the time
Once bold
They can be the next Disney
In 2011, ROTOO officially changed its name to the company
ROVIO Entertainment
Symbolizes their ambition
Ambitions to transform into an entertainment empire
However, ROMO did not realize its lack of foundation
They learned Disney
Started to develop its own offline industry
Angry Birds themed restaurants and playgrounds have been introduced
However, the first time involved offline ROVO
Obviously overestimating their own strength
The theme park is actually the image of the green pig and various birds
Implanted rides
The themed restaurant is a wall full of Angry Birds posters and wallpaper
Not much creativity and ideas at all
Such a quality is not to say that it competes with Disney
Even whether we can feed ourselves is a question
However, ROTOO's offline plans soon fell
It's not just ROMO
There are many manufacturers in the game world
Are in their own IP or company
When it reached its peak
Active involvement in other areas
The more famous one is Capcom
He once invested in real estate but almost went bankrupt
Thanks to Nintendo's sponsorship
Only then did Capcom not go bankrupt
And the licensing giant SNK is also because of the fire of "King of Fighters" and "Legend of the Hungry Wolf"
Theme parks have been launched
However, the final fate is similar to that of ROTOIO
It was also a dismal ending
However, the offline plan failed
It didn't stop ROMO's entertainment ambitions
For the sake of all-round development in various fields
Outside offline rides
ROVIO has assembled an animation studio and film team
In fact, the audience who sees here should be able to see it
ROVIO's future is in decline
As a game company
I actually took the initiative to focus on unfamiliar animations and movies
The basic game, on the other hand, is treated haphazardly
Pokémon next door after the game fire
I didn't think about introducing animations
The basic game is still pinched to death
Even after the red and green
Launched a more popular collection of gold, silver and gemstones
Shifted center of gravity and overconfidence
This is the main reason for the gradual decline of ROTOIO
Because their minds are not on the game at all
As for movies and animations
Apparently, ROMO didn't succeed either
Making movies is a more expensive project than games
ROVIO wanted to make movies
It's bound to hurt
ROVIO soon discovered the problem as well
Movies and animations are unlikely to yield much in the short term
So he could only lengthen the cycle of making movies
to reduce stress
After a lap in all areas
ROVIO finally recognized reality
They're a game company
Want to get involved in other areas
It's a bit of an inversion
It's time
ROVIO finally came up with the idea of remaking the game
But by this time it was clearly a little late
In the past three years, mobile games have advanced by leaps and bounds
In 2014, various games burst out
Blizzard's Hearthstone and Clash of Clans
Games such as Monument Valley have been released one after another
ROVIO has missed the best of times
Under the blow of dimensionality reduction in other mobile games
ROTIO's profits plunged sharply in 2015
To turn the tide
They then launched Angry Birds 2.
And spend a lot of money to ask celebrities to promote
It is to recreate the peak of 2010
Unfortunately, the masterpiece was launched in a hurry
It didn't become a life-saving straw for ROTOO
In terms of game quality
New Japanese first work
It's hardly a big difference
And angry birds over the years
Some of the side works are too scattered
As a result, the influence of this series of games has dropped a lot
We'll talk about that later
All in all
The work didn't bring too good a profit
Plus expenditure costs for other projects
In the end, ROTOO lost more than 10 million
Therefore, you can only survive with a broken arm
Taking the initiative to lay off employees and turn off the theme park
This barely lasted
In 2016, the big movie "Angry Birds" was released
And it was a great success
Quite a few angry birds
Fans feel that this is a brilliant reproduction of ROVO
However, from the current point of view
This is just the last return to the light
In 2019, the "Angry Birds 2" movie was launched
After three years, this IP has completely lost its popularity
The film's box office avalanche
And this game was once a hit
It also ushered in its own end
In fact, you can think about it carefully
It's not just Angry Birds
That batch of mobile games from ten years ago
How much more can be found in our phones today?
These second generation mobile games
In fact, there is not much difference in the gameplay of making it from the earliest snake
It's just that the popularity of smartphones is taking advantage of
Got better spread just
This is also the main reason why third-generation mobile games quickly replaced them
ROVIO actually has enough time and energy
Transform in the gaming space
But their volume
It is really not enough to carry such a big ambition
Eventually under this wave
It became the work of everyone
In addition to the problem of failed decisions such as the development of theme parks
The rookie at ROVIO also made one of its most fatal mistakes
Ignored the basic disk of the game body
And too much time was wasted making derivative works
You can feel free to search the Internet
The number of Angry Birds spin-offs is staggering
And there are many types of tower houses, RPGs, motorsport types
Players can play whatever type of game they want
Some viewers may say
What's wrong with making derivative works
A lot of games don't look like this
There's nothing wrong with that
Spin-offs are a way to expand the possibilities of gaming
It's like Pokémon Go and Tekken
The Rebirth of the True Goddess and The Tale of the Goddess
There are no problems with the production of derivative works
But ROVIO's mistake is that it's too much to make
And the quality is not very high
Many of these are licensed
The quality of the work cannot be guaranteed at all
Users though are Angry Birds players
But they were cut off by dozens of games
There's no way to get together
And this problem was at the time of the Angry Birds fire
It's also hard to spot
Wait until the time comes
This IP has lost its value
Let's say you're a producer
Looking at the spin-off games of casual skinning are millions of downloads
Would you reject something that is almost tantamount to lying down and counting money?
Many games can be made into Angry Birds spin-offs by changing skins
Not only is it simple but the data looks good
How would you choose
It can only be said that it is subject to human nature and limitations
Nothing harsh to blame
Just the story of this $100,000 creation of an entertainment empire
It ended dismal
It's a shame
Then this video ends here
Feel free to leave me a message in the comments section
We'll see you next time