The rise of mobile games is now irreversible, even if many players do not recognize mobile games, but also have to admit that the mobile platform currently has the world's first gold absorption ability. On the global mobile game revenue list every month, the domestic games "Glory of the King", "Peace Elite" and "Original God" all topped the list, and the revenue they obtained was measured in units of per 100 million US dollars.
For example, in March, Glory of Kings earned $272 million and PUBGM (Merge Peace Elite) at $200 million. Among them, the data contributed by domestic players accounts for the majority of the share.
But do you know that in the United States, the world's highest mobile game revenue market, how much do local players pay for mobile games? And which game is the most Krypton?
Last month, U.S. gamers spent $1.9 billion on mobile games, the highest in the world. Even if China has the largest player base, it is 8.2 percentage points behind the United States in terms of consumption data. (The United States accounts for 27.4% of global total revenue, China accounts for 19.2%)
At present, the most popular game for players in the United States is still the "match-3" game, and the revenue data contributed by the "match-3" game in 2021 is as high as $5 billion. As one of the most classic gameplay in the history of games, the low threshold of the "match-3" game gives it a huge market and a huge player base.
Billions of dollars in revenue each year have made many game manufacturers willing to actively explore the content and gameplay of "match-3" games, and many works that combine elimination, casual, and puzzle puzzle elements have begun to emerge. The strategy elimination game Candy Crush Saga (Candy Legend) is the best of them, and its gold absorption ability is second only to the three domestic games mentioned above.
Is the most popular among U.S. players? Not necessarily. At least from the search and download data of the Google Store, a classic game released 13 years ago can play more than "Candy Crush Saga", and it is "Angry Birds".
Domestic players will certainly not be unfamiliar with this game, because the first game that many people have come into contact with on their smartphones is it. Since 2010, Angry Birds has ranked first among U.S. states in terms of searches and downloads, and it has not been broken to this day. Over the years, Angry Birds has been downloaded more than 4 billion times.
Through the comparison of a number of data and product popularity, it is not difficult to see the strong influence of casual games in the United States. Compared with domestic mobile games that emphasize competitiveness and sociality, local game developers have chosen a completely different path. At this stage, the developers of the "match-3" game are still trying to add various new elements to expand the gameplay, and I believe that there will be more works of the same type in the future.
So what type of game do you prefer in your daily life?