Text/Echo
I think that even today, if you ask why a certain crimson fat bird with only black thick eyebrows is so angry, I believe that most old players will vaguely think of a forest fable and game opening animation that "foreign green pig doves occupy the magpie's nest and steal bird eggs to satisfy their appetites", and then easily bring themselves into the role of the birds, feeling the anger of empathy, naturally prefer to crush their bones and let the invaders pay their blood debts.
But if we regroup our gaze back to more than ten years ago, after witnessing the rebirth of Lovol Entertainment and getting tired of the strangeness of the international situation, we can read the bits and pieces about the birth of "Angry Birds" again, perhaps we can read the indignation outside the game story from the plain as water words of the encyclopedia materials, and revo Entertainment's aggressive letting go.
In this way, our story will almost have to start in 2009.
At that time, The "day in the sky" Lovol was encountering an unprecedented major crisis: the team worked hard to launch various game works, but the company was still unable to make ends meet and was on the verge of bankruptcy, at this time, Mikael Hed, who was in danger, not only needed to adjust the company's strategic direction in a macro and timely manner, but also had to bravely assume the responsibility of a psychologist, soothing the confused and uneasy hearts of several partners after work - after all, from the small workshop that got angel investment in 2005, They spent three years deeply in the JAVA field, launched more than fifty game works including "Need for Speed: Cuba" and other "mobile game masterpieces", and single-handedly revived nokia's ancient IP such as "bounce", which won the status and glory of the java game front-line team.
But apparently, this glory was not enough to help them cope with the suddenness of the IOS and the increasingly aggressiveness of Android, but instead became a heavy cross crucified behind them, dragging them deeper and deeper into the turbulent undercurrent of time.
Whether to survive or perish, whether to stick to betting that you will not become a martyr in the JAVA era, or to forget all the accumulation of the past and start again, at this time, mikael Hed and Lovol Entertainment are facing a major decision that will hurt their bones no matter what, and in such a life-and-death autumn, they understated in the interview that "everyone likes the way these birds look, they decided to design games around them" Is a bit too childish...
Of course, we can't discharge the team members of the tarzan face does not change color, self-confidence and ability, can turn the tide in this crisis moment, but in comparison, I can accept that "Angry Birds" is not inferior to "Final Fantasy" unintentional willow, is no burden of game people to let go without taboos, which allows Lovol Entertainment, which is accustomed to "Nokia-style mobile game masterpiece" to find the game concept of returning to the basics in "Angry Birds", It is also possible that it is also a subtle and provocative way to give this work a subtle expression outside the game.
After thinking about it, it seems too polite to describe the first Angry Birds as "back to basics", because even by the standards of the time, the game has a rough "broken jar and broken":
In the fresh but definitely not exquisite same green mountains and rivers, in a few innovative but really few levels, all the player can do is to use a huge slingshot to shoot out the birds that are dead because of the loss of eggs, so that the birds with the anger of elastic potential energy to destroy the egg stealing green pigs and their houses to get more points; and from this we can basically determine that "Angry Birds" is basically a ballistic fine-tuning and management game that has matured in the Java era or even earlier. At first glance, it is really nothing new.
However, if players are bored and want to try it one day, the result will be very different - not only because Lovol Entertainment has made as many as five powerful "ammunition" with different functions to make up for the regret that some players did not play the slingshot as a child, but also because "Angry Birds" can almost be considered the first mobile game for multi-touch screens:
You should know that although there were many ballistic control games at that time, in such games, players usually need to use the buttons to fine-tune the launch angle first, and then determine the launch intensity in a similar way, although it is a good simulation of the cumbersome ballistic calculation in the real world, but how to look in casual games is a bit out of place. Not to mention that later it seems to be to add some difficulty and uncertainty to the game, the production team will often replace the original controllable buttons with high-speed reciprocating force bars, making the already cumbersome operation process more time-consuming and laborious;
In contrast, "Angry Birds", thanks to the multi-touch technology makes it possible to "backlog, stretch, contact selection and arbitrarily drag" these riot operations, players do not even need a comprehensive game tutorial, you can completely click on the bird under the guidance of instinct, put in the slingshot, pull backwards while deciding the direction and force of the launch, if you do not deliberately pursue accuracy, you can complete a seemingly reliable launch in a few seconds, and with the help of the birds' special skills to achieve quite good results ......
After a few levels, if the player has a serious intention, they can also refer to the ballistic curve left by the birds in the air after each launch to adjust the direction and strength of the launch efficiently, and then soon enter the room, you can start to enjoy the game's destruction on the road to the pursuit of stars, a burst of soul-solving fun.
In this way, the fairly good game content cooperation is very bad to pull down the game to form the two core elements of the first version of "Angry Birds", although this is almost certainly a helpless move that Lovol Entertainment contains too many compromises, but the various fates around this game also provide a valuable reference answer to the decades-long "game screen and game playability dispute": After more than a month of no one's attention, people seem to notice that there is such a simple and deep gameplay overnight. Funny and seemingly ulterior motives, and very cheap game works, and naturally turned their curiosity into real money support, successfully put "Angry Birds" to the first place in the "British APP Store Recommended App List".
At about the same time, the anger of the little bird also swept through the whole of Scandinavia without suspense, following the pace of the Viking ancestors to the south and exploding almost the entire European continent, until the middle of 2010 dominated the "APP Store paid app list" in the United States for 275 days, and the players obviously no longer needed some more unsalty praise from the professional game media, "Angry Birds" is the well-deserved "one of the most popular games of 2010", The most successful hit games of 2010 (one)" and "the world's most successful mobile app of 2011 (not one of them this time)".
Such a dazzling success should naturally be attributed to the game's own good gameplay, but I think it is also closely related to the tenacious and unyielding quality of Lovol Entertainment (at least after surviving more than a month ago) and the purpose of serving players.
This attitude that seems to be more and more valuable now is directly manifested in the game, that is, even in the subsequent levels of the original "Angry Birds", we can see the graphics expression, or at least the great improvement in the richness of the scene, the green pigs in the levels have also brought up hats and helmets, and obtained more robust and reliable building materials that can escape the disaster in some situations, and the player naturally has more siege weapons in his hands, which has since opened the arms race between birds and pigs that has lasted for more than a decade;
After that, Lovol Entertainment, which closely followed the tide of mobile games, launched the Halloween version of Angry Birds in October 2010, named it Angry Birds: Seasons, and conscientiously added hundreds of themed levels including Christmas, Valentine's Day, St. Patrick's Day, Mid-Autumn Festival, Lunar New Year, and launched derivative animations closely related to gameplay and new game mechanics such as water bodies, ice surfaces, and teleportation effects;
In March 2011, Lovol Entertainment partnered with 20th Century Fox to launch Angry Birds: Rio Adventures, moving the game's stage to the Amazon Rainforest in the movie;
In February 2012, they introduced an upgrade and online social feature in their facebook collaboration Angry Birds: Friends;
A month later, Revo released Angry Birds; "Space" is naturally based on the different gravity of different planets as a gimmick and a new mechanism, and has not forgotten to engage in a small linkage with NASA;
In November, Lovol's Angry Birds: Star Wars may seem to be a small continuation of its predecessor, Space, but it's definitely a big step toward commercial success...
All indications are that this time Lovol seems to be back to the high development efficiency of the previous angry donkey not to let the sow, but the difference is that this time the player's praise and commercial success ensure that the group can gradually get better in the virtuous circle of envy and boldly try something else inside and outside the game.
So in late 2013, the go-kart racing game Angry Birds: GO debuted on stage.
In terms of gameplay and technology, it can be regarded as an excellent representative of the smartphone racing game at that time, and also has the humorous sense of "Mario Kart", and does not forget to engage in a small linkage with "F1", so that the "car god" Elton Senna can show his might in the game again;
Almost a year later, the turn-based combat role-playing game Angry Birds Heroes officially met with everyone, the game takes the story back to the "sword and magic" of the Middle Ages, several protagonists need to forge the most suitable equipment for themselves, in order to move forward in the egg hunt;
Obviously, around the same time, Angry Birds: Transformers can be considered a collaboration between Lovol and Hasbro, but this is also Lovol's first attempt at a "touchscreen mobile phone feature of the horizontal shooter"; and Angry Birds: Battle in early 2015 is not a mellow fighting game I imagined, it is a match 3-match sketch similar to Candy Shock...
Although revo did not achieve the expected success after this tossing and turning, and then could only break his vow in the interview that "you may never see Angry Birds 2", but this ultimately gave Revo valuable business experience, enough to make them realize that they could completely squeeze "Angry Birds" dry.
So for more than a decade, there are nearly 20 books of various kinds around "Angry Birds", three animated movies (counting those that have not been released), nine series of animations, nearly thirty different types of games that have been successfully released, in addition to several themes and clubs all over the world, it is clear that Lovol Entertainment has become a popular culture giant that needs to bear social responsibility in that era, and its cooperation objects are in addition to the business giants and NASA mentioned above. It also includes non-profit organizations like National Geographic's mainstream science media and BirdLife International , an achievement that I personally believe is even more admirable than the more than 4 billion downloads of Angry Birds on various platforms as of early 2018.
however...... If I had to add a "however" to this eye-catching story, it would be "Angry Birds Movie" on the big screen.
As you can see, rotten tomatoes have a freshness score of 44%, a Metacritic score of 43, and IMDB is slightly better, only 6.3, which is basically the kind of bad movie that is not so ugly; and what is even more shocking is that in addition to the meaningless evaluation of the film by academic film critics, more people do not want to see this movie because there is a disturbing political metaphor:
The bearded green pig came from the sea to the island of the little bird, under the "connivance" of the female bird leader, not only did Chen Cang want to destroy the bird eggs that represented the next generation, but also the racial talent was able to play TNT to the thief, considering that the refugee problem was intensifying in European countries at that time, and the "bald sea eagle" was also stagnant, these elements put together, it is inevitable that people will be a little... Well, not a very friendly association.
What's even more interesting is that all these elements are not contradictory even in the original game, and most of them have been in the game since 2009... In this way, what really happened on the brainstorming of "Bankruptcy Night" seems to be even more doubtful, after all, the problem of refugees in Europe has begun to appear as early as the beginning of the thousand years, and the statistics of 2002 show that the number of immigrants entering the EU every year has reached 1.5 million to 2 million - if their preferred target is some well-known high-welfare state, then this number is quite impressive, I don't know if it is because of this, Angry Birds. Can we lead the way in Northern Europe, where refugees are suffering from a lot of pain?
So was The Foresighted Prophecy Guru, the cynical Nordic youth, or just taking the luck and satirizing the European and American refugee policy?
We can boldly guess according to brain supplements or evidence, but considering the cultural influence of Lovol today, we may not be able to get a true and definite answer, do not believe you see, in the second big movie, red bird and green pig have become a good partner hand in hand, the whole story is more joyful and young than before, but also told us that no matter how Lovol Entertainment is unwilling and unnecessary to risk destroying IP, as long as it is guaranteed that "Angry Birds" can still beat green pigs under the new technology, There will always be players willing to continue to pay for The Forge Aviation - anyway, even in 2010, when the game became famous, the game was no longer the "best partner" for touchscreen mobile phones, but players still chose to side with colorful birds instead of a bunch of rotten banana apples.
But even so, then we still need to talk about the various stories of the birth of this pile of fruits, and the traces it has drawn in the history of mobile games.
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