"Angry Birds" is the first mobile game to board the altar of mobile games after the popularization of smart machines.
In the IOS market at the time, most games were bought out; $0.99, maybe you can get a great value for money game, and it just happens to be this kind of game.
But no one would have thought that this IP, which could have developed into a "Mario" or "Sonic" level, would be forgotten in a few years, let alone that its developer Rovio would evaporate 30% of its market value in just a few hours.
Bird birth
If Tencent and NetEase have eaten the largest dividend share of the mobile game Red Sea, then Rovio is the first person to eat crabs.
In 2008, three university students in Finland had a whim, and a game based on the story of "Vengeful Birds" and "Egg Thief Pigs" took shape.
The initial entrepreneurial path of small game companies is generally not very smooth, especially in terms of the need for funds.
One of the three founders, Nicholas, had an uncle (Hurd Sr.) who was very proficient in capital theory and very good at investing, so Hurd Sr. acquired 70% of Rovio's shares for 1 million euros.
During this time, the elder Hurd controlled the expansion and kicked out two elders, including The Elder Hurd's son, Mikal.
(Peter, one of the founders)
However, traditional businessmen have a hard time predicting the direction of the market, and generally they have little understanding of the game industry; so when smart phones became popular, Rovio was even on the verge of bankruptcy.
Seeing this, Nicholas and his uncle Hurd Sr. engaged in a heated argument, which resulted in the recall of Mikale to rectify the company's business.
With the golden ideas of young people, the game that laid the foundation for smart machines, "Angry Birds", was born.
Epoch-making ribbon cutters
In 2010, an extraordinary year, people witnessed the "Angry Birds" soaring to the altar and witnessed the birth of the myth of 100 million downloads of smart machine mobile games.
IOS and Angry Birds seem to be tied to this, and for five years since then, no one can compare with the number of downloads alone.
In plain words: The Apple Store at the time desperately needed a work that could "resist the big flag"; like Super Mario's Super Mario and Sega Genesis's Sonic the Hedgehog.
And compared to the expensive price of console games, the $0.99 Angry Birds game experience is even at the same level.
Who would have thought that a casual mobile game would become the "pillar" of IOS?
By 2013, Rovio's volume had expanded dozens of times; from sequels to animation, movies, theme parks, and peripherals, almost all entertainment startups had touched on them.
(Studio in Stockholm)
It was at a time when the company was booming that Mikaar left Rovio again for some reason;
And his walk also seems to have taken away all of Rovio's luck.
Upstart Waterloo
In fact, while Angry Birds is an astonishing number of downloads, even through genuine channels, most people get it for free for a limited time.
But even so, Rovio has made a lot of profits; after having sufficient funds, they have also made several games in other genres, and the results are so dismal that the official website is still reluctant to hang these games on the homepage.
At the same time, it wasn't until 2016 that Rovio reacted that the market was already a free-to-play game, and the belated in-app purchases and numerical modifications did not have much effect.
In contrast, Supercell, which is also a Finnish game company, has been innovating and cooperating with Tencent in recent years, and has now become a very powerful mobile game company.
On February 20, 2018, Rovio's stock price fell directly from $11.21 to $7.98, and in the next half a month, they were directly evaporated by half of their market value.
Although the IP of "Angry Birds" can still be worth 300 million at the box office, the future of Rovio is still worrying.
Uncle Monster has something to say
Follow 4399 Monster Uncle! Take you to explore more game circles that can't be found on the Internet!
That's all for this article! If you have any views on this article, you are welcome to leave a message in the comment area to discuss! Of course, if you can give your uncle a thumbs up, it's even more spicy