Hello everyone, the new Honda Binzhi has been released, this issue of the analysis of the new Honda Binzhi,
1. Brand analysis
Honda brand Honda Binzhi this market segment has a strong premium ability, compared to competitors is also an advantage, fully meet the needs of customers for the brand.
2. Market analysis
Honda Binzhi is an entry-level SUV introduced by Honda, in fact, the entry-level does not represent the low-end, it has a high sense of grade, and the performance in the sense of quality is very outstanding. I think this is the reason why Honda Binzhi has achieved good market sales, which is the market SUV range that belongs to the entry-level of the joint venture brand, and the performance of the body size is sufficient, and it is also the entry-level in the engine displacement.
3. Competitors
The most direct competitor is the Honda XR-V, in the market positioning of the benchmark Volkswagen Exploration and Buick Oncora, Mazda CX-30, hyundai ENCINO Onsino, as well as the independent brand of Geely ICON, from the price range point of view, and even Haver Divine Beast, as well as Haval Big Dog, and other models, can be described as a market competitor.
4. Used cars
The previous generation of Honda Binzhi has a good sales and ownership, the new generation of Honda Binzhi has a new upgrade, is expected to continue sales, higher ownership and better circulation rate, so that it in the second-hand car retention rate in the same class of car performance should be good. (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed.) ）
5. Power system and chassis
It is powered by an e:HEV hybrid system based on a 1.5-liter engine. It is composed of 1.5L Atkinson engine + dual motors, and is available in dual-wheel drive and four-wheel drive versions.
6. Configuration
Honda Binzhi is also very rich in configuration, equipped with HONDA CONNECT system, support for smart keys, support for Apple CarPlay and Android Auto and other interconnection functions, while equipped with adaptive cruise and steering wheel heating function, dual-zone automatic air conditioning, mobile phone wireless charging, automatic parking, electronic handbrake and steep slope slow descent. It is also equipped with two panoramic glass pieces of front and rear.
7. Space
The interior of the car is laid out with double-row seats, the rear seats can be reclined proportionally, can get a good expansion, from the interior space, the performance is obviously a compact level, not cramped, not spacious.
8. Summary
Honda Binzhi will be introduced in the near future, the new appearance and interior design is also more advanced, the performance of product competitiveness is also stronger, feeling more fragrant than the current model. After the introduction, it will still maintain good market sales. The fly in the ointment is that the body size is relatively compact, the performance of the space in the car is also general, the specific introduction time is unknown, and the rear door handle is still located at the C-pillar.
9. Appearance
From the appearance of the appearance, a new hard line shape is adopted. The front face has two styles, one is the middle net with a borderless design, the internal horizontal strip grille and the body of the same color, the other is the border of the middle net, the interior uses a flaky shape, the design of the two front face nets are very beautiful, the front surround is the use of a flat diamond-shaped grille texture design, but also has a good sporty temperament. The straight lines on the sides create a tough design, which looks imposing, and the performance of the momentum is directly approaching the Honda Crown Road, with a design with a door handle at the C-pillar. The tail is designed with a very stylish through-style taillight, and the straight shape also brings a very high-grade style.
10. Interior
The car central control is also the use of a new shape, the flake through the central control design is very simple, the overall workmanship is also very textured, the central control uses the suspension of the screen design, the performance of the sense of science and technology is not bad, the space in the car is general, but it is still enough level.