Recently, the Association of Passenger Cars released the domestic passenger car retail sales ranking in December 2021, and the data showed that the retail sales of narrow passenger cars in December reached 2.105 million units, down 7.9% year-on-year and 15.9% month-on-month. With the release of year-end sales data, the state presented by manufacturers is also a few joys and a few sorrows. First of all, Tesla with two models in December single month sales exceeded 70,000, maintaining barbaric growth, Hongguang MINIEV with the first-mover advantage, continue to consolidate its "monopoly position" in the A00-level market; on the contrary, the traditional fuel vehicle market, Xuanyi N0.1 position is still difficult to shake, and the fastest decline is the German giant Volkswagen, only Langyi painstakingly supported in the top ten list of car sales, the previous evergreen models Sagittarius, Bora and other models have disappeared. Therefore, for consumers who want to buy a car at the end of the year, we may wish to cut in from the perspective of the market in this issue and see which models are suitable for entry at present.
First, let's look at the 2021 annual car sales list. From the table, we can clearly understand a message, although the traditional haoqiang Nissan Xuanyi, Volkswagen Langyi, Bora, Sagitar and Toyota Corolla and other models are still dominant, but these familiar models have declined to varying degrees, especially Volkswagen Sagittarius and Bora, the year-on-year decline is more than 20%; however, to the author's surprise, BMW 3 Series and BMW 5 Series still maintain positive year-on-year growth, but think about it carefully, this is not unrelated to BMW's strategy of "giving up configuration and guaranteeing delivery".
At the same time, from the December single-month car sales list can also see the hint, as a fuel car giant of The German Volkswagen, in December only the new Langyi stabilized the basic disk, and the top ten list has not seen the shadow of Sagitar, Volkswagen Bora simply fell out of the 15th place; on the other hand, the most eye-catching model in the list is BYD Qin PLUS DM-i, an increase of up to 485.7%, the performance is very eye-catching, at the same time, In addition to the Hongguang MINIEV and Tesla Model 3, most of the fuel models in the top 15 car sales have declined to varying degrees, which largely explains the irreversibility of the current electrification trend.
It is worth mentioning that although FAW-Volkswagen won the top spot in single-brand sales in 2021, the decline in overall brand sales is still visible to the naked eye, and this is not unrelated to the crotch pulling of several major FAW-Volkswagen models; as can be seen from the table, Sagittarius, Bora and Santana are all high and low this year, and the overall sales performance is not as good as last year. Analyzing the reasons, in addition to the objective factors such as the epidemic, the strong rise of 150,000-level independent brand models and Volkswagen's more energy on the new energy ID family are the real dilemmas faced by the German industrial giant.
Of course, Volkswagen isn't the only model with sales down. Among them, the eleventh generation of Honda Civic seems to be unable to escape the spell of "buy double do not pay", from the current voice and market feedback, the new generation of Honda Civic is not as good as the previous generation of models; secondly, buick Yinglang's competitiveness is not as good as before, and Nissan Xuanyi although still handed over a single monthly report card of 50,492 vehicles, but there was a 19.7% decline year-on-year, of course, the lack of core is the culprit of Xuanyi's sales difficulties. Then, after a simple analysis of the 2021 car sales list, let's take a look at the three dark horse models in the list - Wuling Hongguang MINIEV, Tesla Model 3 and BYD Qin PLUS DM-i, and analyze the reasons behind their high sales growth.
Model: Wuling Hongguang MINIEV
Guidance price: 28,800 yuan - 43,600 yuan
First of all, look at Wuling Hongguang MINIEV, with its sudden rise, many car companies have now joined the competition in the A00-level market, but from the perspective of market feedback, other models are still difficult to shake the No.1 position of Wuling Hongguang MINIEV.
According to the data, Wuling Hongguang MINIEV handed over a report card of 50,561 vehicles in December, and it also handed over a report card of 40,395 vehicles in the past November, and in the case of unfavorable environment, Wuling Hongguang MINIEV sales this year are still going all the way up, and the performance is very strong. Analyzing its user portraits, the proportion of post-90s and female users of the car is very high, and at the same time, the starting price of 28,800 yuan also allows Wuling Hongguang MINIEV to accurately cut into the targeted user group.
At the same time, whether it is the appearance or interior, Wuling Hongguang MINIEV meets the needs of young consumers for high value and personalization, which is also one of the important factors for its success.
In the power part, Wuling Hongguang MINIEV is divided into two endurance versions of 120km and 170km, and the two versions are subdivided into two different battery packs of lithium iron phosphate and lithium ternary. Among the many models, the lithium iron phosphate version that contributes the most to the sales of Wuling Hongguang is the 120km lithium iron phosphate version, and the starting price of 28,800 yuan cannot escape the law of true incense. Therefore, in the case of mining the huge market of short-distance travel, Wuling Hongguang MINIEV has accurately found the target customer group in terms of product strength and model positioning!
Model: Tesla Model 3
Guidance price: 97,800 yuan - 149,800 yuan
Is there room for price reduction for the Tesla Model 3? Nowadays, this sentence has become a topic of ridicule by many car fans and friends, but even if it has been in the center of public opinion, Tesla Model 3 has not disappointed "competitors" in terms of sales.
In addition to a brief downturn in October and November, Tesla Model 3 can be described as one of the best-selling pure electric vehicle models this year, and among the more than 200,000 new energy models, in addition to its own Model Y, there is almost no model that can compete with the Model 3. Of course, the horror of Tesla Model 3 is that it not only threatens pure electric models, but many fuel vehicles at the same price point have also been robbed of a lot of market share by Tesla Model 3!
Minimalist interior has now become one of the labels of Tesla Model 3, and for this set of interiors, the current wind evaluation presents a polarized situation, but no matter how to evaluate, Tesla Model 3 in automatic driving, three electric systems, battery thermal management, real endurance reliability and charging convenience of the advantages are obvious to all, and the advantages of the product are also the main reason for its favor by consumers.
Space can also be seen as an advantage of Tesla Model 3, although classified into the range of cars, but the tesla Model 3 body is actually closer to the cross-border model, coupled with its pure tram attributes, Tesla Model 3 front and rear space can meet the needs of target users.
From tesla's official website, it can be learned that the latest 2022 Tesla Model 3 only has two versions of rear-wheel drive and dual-motor all-wheel drive, and the starting price after subsidies is 265,652 yuan and 339,900 yuan, respectively, while the delivery time of new cars takes 12-16 weeks.
Model: BYD Qin PLUS DM-i
Guidance price: 105,800 yuan - 174,800 yuan
BYD's biggest problem at present is that the blade battery is in a period of capacity ramp-up, which also greatly affects the new car delivery cycle of BYD Qin PLUS DM-i, but even so, the sales situation of BYD Qin PLUS DM-i is still very hot.
It can be seen that BYD Qin PLUS DM-i from January this year, sales have been rising steadily, even if deeply affected by the lack of core and insufficient production capacity, BUT still do its best to ensure the supply of Qin PLUS DM-i, and from the specific sales point of view, the current consumer purchase of the most version is BYD Qin PLUS DM-i 55km premium type, the guidance price is only 105,800 yuan. Looking at the comparison of the same level of products, Qin PLUS DM-i has many advantages, such as free purchase tax, green card, unlimited travel, fuel economy and endurance, etc. Qin PLUS DM-i has a huge advantage over the same price point of fuel vehicles, and compared to pure electric models, it has no mileage anxiety. Therefore, it is reasonable that Qin PLUS DM-i is selling well.
In terms of interior, Qin PLUS DM-i also reflects a certain degree of transgression, double-colored interior plus a large number of wiring on the center console and seats, the author is even difficult to believe that this is a set of 100,000 yuan class car interior level, while the 12.8-inch central control screen also has an intelligent voice system and OTA upgrade, the sense of technology and practicality are not left behind.
This full LCD instrument is also the standard of the whole series on the Qin PLUS DM-i, the price is not expensive, but the practical configuration of the Qin PLUS DM-i is not castrated, presumably this is also one of the reasons for its popularity.
Of course, the good-looking interior and sense of technology are just the icing on the cake, and the wheelbase of the Qin PLUS DM-i reaches 2718mm, which even exceeds the Nissan Xuanyi, which is known for its space. So when you see this, you can find that the price is only 105,800 yuan, free of purchase tax, green card, unlimited travel, high endurance, low fuel consumption, large space, when these factors add up to a car, Qin PLUS DM-i is also difficult to sell badly!
Editor's comments: At the end of each year, consumers' enthusiasm for car purchase will rise, and the author's original intention in writing this article is to help users make more reasonable choices in the matter of buying a car, but the difference is that the author does not want to deliberately recommend which model to the user this time, but from the market, to see which cars are welcomed by consumers, and talk to everyone and analyze the reasons for its popularity.
Combined with the text, in 2021, the traditional fuel vehicle giants have almost been affected to varying degrees, and in the top fifteen of the car sales list, the most eye-catching sales are the Wuling Hongguang MINIEV, Tesla Model 3 and BYD Qin PLUS DM-i mentioned in the article, which actually reflects the increasing acceptance of new energy models by consumers, and these 3 models are also very practical to meet the needs of users. So, what do you think of these three models? Welcome to communicate with the author.