[News-Oxcart Network]
Late to the day want snow, can you drink a cup of nothing?
Recently, Extreme Kr Automobile and Wuliangye jointly launched a joint version of bottled liquor, priced at 1799 yuan, limited to 100 bottles, the liquor has been launched on the Krypton App, can be purchased with points.
The promotional slogan gives this explanation: using the alcohol of Wuliangye and the burning of extreme krypton, it tells the attitude of The young people of Generation Z to life, the pursuit of ideals, and the perception of life.
One of the core demands of co-branded products is the shaping of brand image. It is understood that this co-branded product is from the extreme kryptonite team, and the design manager Sang Jiaxi said that the tone of this liquor is more in line with the owner of extreme krypton.
"Young consumers after the 90s and 95s have gradually replaced the post-70s and post-80s generations to become the main consumer force in the liquor market." Liquor with high appearance and good taste can capture the hearts of young people. ”
The bottle looks quite delicate, the crystal square bottle is sparkling, it really can afford the three words of "high value", and more importantly, it integrates the design elements of Extreme Kr 001.
In the overall design of the bottle cap, the designer incorporated the design elements of the central control electronic gear of the extreme krypton 001; the adduct double swan neck curve at the bottom of the bottle cap refers to the body line of the extreme krypton 001.
The bottle body is integrated with the diamond texture of the central control knob of the extreme krypton 001, creating 3003 diamond patterns. It is understood that these designs have also been supported by the Innovation Design Center of Wuliangye Group.
When Wuling masks, snail powder, etc. opened the topic of cross-border marketing of automobiles, a large wave of car companies came forward to follow. Costumes, anime, games, beauty, national tide... There is no "boundary" that cannot be crossed.
However, it is relatively rare for car companies to jointly sign up with alcohol, after all, there is a rule of "drinking without driving, driving without drinking". Seeing this news, some netizens had an epiphany: it turned out to be good for automatic driving. Some netizens joked, "Don't finish drinking and driving."
However, in 2020, Tesla once launched a tequila called a tequila with a "crazy bottle", which was priced at $250 (about 1651 yuan) on the official website. The most eye-catching thing about it is that it is different from the traditional bottle shape. The unique "lightning" appearance expresses the maverick commercial pursuit and also matches Tesla's tone.
Back to Wuliangye, in fact, as early as 2017, Wuliangye invested nearly 2.5 billion yuan to acquire 51% of the shares of Kaiyi Automobile and officially announced its entry into the automotive industry. Kaiyi Automobile, which was once a sub-brand of Chery, has also been jokingly called "Wuliangye Automobile" by the outside world.
However, despite relying on many "backers" such as Chery Group and Wuliangye Group, Kaiyi Automobile's current market performance is difficult to be optimistic, with an average monthly sales of less than 2,000 units in 2021.
Obviously, near the water tower platform first got the moon, but Wuliangye chose to cooperate with the extreme krypton, which may also be a reason.
Extreme Kr has been in a lot of news lately. On January 4, at the 2022 International Consumer Electronics Show (CES), Extreme Kr and Mobileye announced that they will jointly develop a new pure electric model with L4 self-driving capabilities. The new car will be built on the SEA Haohan architecture, equipped with six EyeQ 5 chips, and integrate Mobileye's related automatic solutions, and is expected to be the first to debut in China in 2024.
At the beginning of 2022, Extreme Krypton has also set a goal for the new year. According to the plan, Extreme Kr will deliver 70,000 new vehicles in 2022; the first model ZEEKR 001 is planned to be exported to the EU market early next year; and by 2025, Extreme Kr wants to achieve an overall overseas export volume of 100,000 units.
Since the official opening of the delivery of The Kr 001 in the Kr Smart Factory on October 23, the delivery volume in December and November was 3796 units and 2012 units respectively, and there are many challenges to achieve the target of 70,000 vehicles this year.