In the past half a month, China has stunned the world with a feast of ice and snow.
On February 20, the Beijing Winter Olympics officially came to an end, and the moment of human unity and fighting spirit shone on this ice and snow feast, which will become an eternal good memory in people's hearts, and the theme slogan and wish of "Together to the Future" will also be passed on for a long time. In fact, the Beijing Winter Olympics is not only an important platform to show the competitive strength of ice and snow sports, but also an important place for exchanges and mutual learning between Chinese civilization and civilizations around the world, showing the world a long, thick and open Chinese big country culture.
In Dubai, on the other side of the Eurasian continent, a world expo known as the "Olympic event of economy, culture and science and technology" - the 2020 Dubai World Expo is in full swing, which has also attracted widespread attention from the world. The China Pavilion at Expo 2020 Dubai, named "China Light", also opens a beautiful window for the world to understand China, showing the world China's development achievements in information technology, modern transportation, artificial intelligence, smart life, space exploration and other aspects.
At this event, many Chinese classic brands made wonderful appearances, for example, Wuliangye, as a typical representative of China's fragrant liquor and a leading enterprise in the industry, and appeared as the official partner of the Chinese Pavilion at the 2020 Dubai World Expo and the official designated wine of the Chinese Pavilion at the 2020 Dubai World Expo, making full use of the platform of the World Expo, using wine as the medium to show its profound historical and cultural heritage, so that the people of the world can taste the long charm of Chinese liquor.
Recently, with the theme of "Gathering the Light of China, Drinking the Wonderful World of the World", the Capital Special Session of the Wuliangye Activity Week of the 2020 Dubai World Expo China Pavilion and the official designated liquor release conference of the Chinese Pavilion of the 2020 Dubai World Expo were held in Beijing, spanning from the Dubai World Expo to the "City of The Two Olympics" Beijing, sharing with you the shining moments of the Chinese Pavilion of the Dubai World Expo, and jointly discussing the inheritance and promotion of Chinese liquor culture.
Chinese liquor, the expression of the world
On October 1 last year, the Dubai World Expo, which was postponed for one year due to the epidemic, was successfully opened, attracting widespread attention from the world.
The chinese pavilion of the Dubai World Expo is named "The Light of China", which follows the design principle of "combining East and West, focusing on China, blending ancient and modern", adopts the Chinese lantern shape of traditional and modern integration, and the lantern delegation is round, bright, auspicious and happy, which means to gather and communicate, build a community with a shared future for mankind, and jointly pursue prosperity and development. China hopes to strengthen exchanges and cooperation with other countries in the world through high-quality participation in the World Expo.
This original intention coincides with the core brand culture concept of "Hemei" contained in The famous Chinese wine Wuliangye. Over the years, Wuliangye has always insisted on telling the story of Chinese liquor on the world stage and strives to promote the transmission of Chinese liquor culture to the world. It is reported that Wuliangye has a deep relationship with the World Expo, from emerging in the Panama World Exposition in 1915, winning the gold medal of the World Expo in Milan, Italy in 2015, and then to the wonderful appearance at the World Expo in Astana in 2017, for more than 100 years, Wuliangye has always walked hand in hand with the World Expo, using wine as the medium to convey the spiritual charm of China's excellent traditional culture.
During the three-day "Wuliangye Week" of the China Pavilion from February 16th to 18th, the Chinese Pavilion was full of strong Wuliangye atmosphere. On February 18th, Wuliangye's carefully set up photo exhibition showed the guests with vivid and historical pictures of Wuliangye's unique natural endowment advantages of "water, soil and gas", the craft secret of "brewing and aging", and the internationalization process that lasted for hundreds of years. At the same time, the first to eighth generations of Wuliangye were all unveiled, writing the century-old wonderful wuliangye. The atmosphere video and theme promotional film "Born and Grow" of the 2020 Dubai World Expo broadcast on the spot showed the deep relationship between Wuliangye and the World Expo across a century of time with exquisite pictures and poetic language, as well as the determination to continue to "harmoniously" walk with the World Expo in the future.
At the event site, the official designated wine of the China Pavilion at the 2020 Dubai World Expo was officially released. The official design of the wine with the theme of "Chinese liquor, world expression", the wine and art are connected, and the entire design is in the shape of the Song Dynasty porcelain melon ridge, which fully reflects its five senses, and the gold is more reflected with the "light of China".
Former United Nations Under-Secretary-General Sha Zukang
In this regard, Sha Zukang, former deputy secretary-general of the United Nations, said that today, more than 40 years after reform and opening up, the world is eager to understand China, and China is also more firmly and deeply integrated into the world. The World Expo is known as the "Olympic Event of Economy, Science and Technology and Culture", and is a stage for exhibitors to show the world their advanced culture, science and technology and industries. The opening of the China Pavilion at Expo 2020 Dubai opens a beautiful window for the world to understand China. Wuliangye, a big country, has walked all the way with the World Expo, not only witnessing the development of the World Expo for more than a hundred years, but also helping the China Pavilion of the Dubai World Expo, enhancing the world's understanding of China, and thus adding to the style of the World Expo, far beyond the value of Wuliangye as a "commodity". At the same time, he hoped that Wuliangye could use the international stage of the World Expo to tell the story of Wuliangye, Chinese liquor and Chinese liquor culture, so that the mellow and delicious fragrance of Chinese liquor would float around the world.
The power of "harmony and beauty" is the same as the future
At present, under the background of the in-depth promotion of the "Belt and Road" initiative and the going out of Chinese culture, China's liquor industry has ushered in a historic opportunity to accelerate "going out".
In recent years, Wuliangye has actively seized this historic opportunity, accelerated the pace of "going out", actively explored new paths in the international market, demonstrated the brand value and history and culture of Chinese liquor to the world, passed on the value proposition of "Hemei" culture, and led the internationalization process of Chinese liquor. From the G20 Summit, APEC, Boao Forum for Asia, Summer Davos Forum, East Expo, CIIE, to today's 2020 Dubai World Expo, more and more world stages are active in the figure of Wuliangye, a famous Chinese wine.
Not long ago, the "2022 Global Brand Value Top 500 Report" released by Brand Finance, an international authoritative brand value assessment agency, showed that Wuliangye's brand value increased by 12% compared with last year, ranking 59th in the list, and it is the only spirit brand in the list to achieve ranking improvement.
At the special event in the capital, many guests also spoke highly of Wuliangye's role in promoting the internationalization of Chinese liquor.
Sun Xiao, Secretary General of China Chamber of International Commerce
Sun Xiao, Secretary-General of the China Chamber of International Commerce, said, "With the deepening of China's international exchanges, the liquor industry is also facing new development opportunities. Wuliangye Group is one of the leading enterprises in China's liquor industry and plays a pivotal role in China's liquor industry. The China Chamber of International Commerce is willing to build more platforms for China's outstanding enterprises represented by Wuliangye, help domestic and foreign enterprises deepen multi-dimensional exchanges and cooperation, promote the sharing and development of international trading channels in the wine industry, promote the construction of corporate social responsibility, and drive brands and cultures to go to sea through trade, so as to jointly write a better future of high-quality development. ”
Ruan Wei, Deputy General Representative of the Government of the China Pavilion at Expo 2020 Dubai and Deputy Director of the Trade and Investment Promotion Department of the China Council for the Promotion of International Trade
Ruan Wei, deputy general representative of the Government of the China Pavilion at Expo 2020 Dubai and deputy director of the Trade and Investment Promotion Department of the China Council for the Promotion of International Trade, also said that the China Pavilion cooperated with Wuliangye and showed the unique charm of Chinese liquor and Traditional Chinese culture to the world through the Expo platform. As the forerunner and leader of Chinese liquor going global, Wuliangye has always used wine as a medium to tell the story of Chinese liquor to the world and weave a bond for global cultural exchanges and mutual learning. It is hoped that Wuliangye will continue to deeply integrate into the World Expo, an important global platform, always adhere to the dissemination of China's excellent traditional culture, continue to strengthen international cooperation, and lead more national brands to bloom on the world stage with a confident posture of "beauty and commonality".
In fact, despite the uncertainties facing the world today, the common values of each beautiful and harmonious and different are being recognized and practiced by more and more countries. Wuliangye sets the essence of sorghum, rice, glutinous rice, wheat and corn into jade liquid, blends the five flavors into one, naturally has the characteristics of tolerance and harmony, beauty and commonality, represents the essence of open, inclusive and harmonious Chinese civilization, symbolizes the sincere wishes of human beings for happiness, harmony and happiness, and vividly interprets the beauty of traditional Chinese culture.
Liu Yang, deputy general manager of Wuliangye Co., Ltd
Liu Yang, deputy general manager of Wuliangye Co., Ltd., said that for more than a hundred years, Wuliangye and the World Expo have held hands and sung endlessly, passing on the spiritual charm of China's excellent traditional culture with a cup of delicious wine. At the same time, he combined the development process of Wuliangye and shared his understanding and experience of "Huaxia Light" on the spot. He believes that the "light of Huaxia" is the light of struggle, the light of harmony and beauty, and the light of the future. Wuliangye will take this event as an opportunity to further focus on openness, inclusiveness, cooperation and innovation, enhance mutual trust and deepen cooperation with international partners, lead Chinese liquor to accelerate its march to the world stage, bloom the "light of China", and work together for the future!