From January 4th to 5th, representatives of artists from the China Artists Association, the Chinese Painting Society and the China Calligraphy Association walked into Wuliangye Group to inspect and collect styles, bring the art of calligraphy and painting to the workshop and the grassroots level, and "brew" a beautiful picture of liquor culture and calligraphy and painting art.
The picture shows the representative of the national calligraphers and painters "under the grass-roots level of art" entering the Wuliangye Group
"Yao Zi Xuequ, cup color competition jade." The soup is lush, and the white clouds are born in the valley..." Huang Tingjian, a famous poet of the Northern Song Dynasty, "Ode to the Spring of Anle" is still in the ear. Antique buildings, flowing water, green trees and red flowers reflect the beautiful environment of Wuliangye integrating production and cultural tourism. Coming to The Anle Spring, the scenic spot of Wuliangye Park, the artists were full of interest, enjoyed the profound history and culture of Wuliangye, and experienced the results of the renovation of the park.
"Wuliangye is a world-renowned Chinese wine with a rich historical and cultural heritage." After visiting Anle Spring, Ding Jie, director of the China Artists Association and a national first-class artist, said that Wuliangye's corporate culture can be reflected in all aspects, which is an important embodiment of the company's emphasis on cultural construction and enhancing cultural self-confidence.
The picture shows the artist walking into the Wuliangye brewing workshop
The thousand-year-old cellar is ten thousand years bad, and the wine must be old in the cellar. In order to unveil the mystery of the quality of Wuliangye's "great country fragrance", the artists came to the Ming Dynasty ancient cellar pond group in Wuliangye 501 Workshop, and a mouthful of yellow mud ancient cellar came into view. The relevant person in charge of Wuliangye said that these yellow mud ancient cellars are the earliest extant in China and are still used continuously, and the oldest Ming Dynasty ancient cellar ponds have been used continuously for more than 650 years since 1368, which is a precious reserve of Wuliangye ancient cellar culture.
The wine is fragrant, and the artists deeply experience the "quantity and quality wine picking" process in the Wuliangye brewing workshop, inquire about the key winemaking processes such as running cellar cycle, layering and bad ingredients, tasting the latest original wine picked from the workshop, immersing themselves in the perfect taste of Wuliangye's "harmony and just right", and admiring the ultimate quality pursuit of "big country fragrance".
Chen Keyong, president of the China Landscape Painting Research Institute and librarian of the Beijing Museum of Culture and History, has come to Wuliangye for the second time. After tasting the original wine, he said that Wuliangye felt different from the mouth and fragrance, especially mellow, and tasting Wuliangye was a high-level spiritual enjoyment.
The picture shows the artist splashing ink to send blessings
The art of calligraphy and painting and fine wine are the distinctive symbols of China's excellent traditional culture, and have important spiritual value for meeting the people's new expectations for a better life. The national calligraphers and painters representative "art under the grassroots" activity is at the beginning of the new year, the artists splashed ink on the spot, wrote the word "Fu" and the Spring League to wuliangye grassroots front-line employees, turned the thick pen and ink into good wishes, wished Wuliangye and the majority of employees a new year and a new atmosphere, and created a broader and better future.
Tang Hui, deputy general manager of Rong Baozhai and vice president of the Chinese Painting Society, said that the "grassroots under art" activity is a friendly friendship between wine companies and the art world, which fully demonstrates the deep friendship between the two sides and will continue to meet the people's yearning for a better life.
It is understood that as a typical representative of China's fragrant liquor and a leading enterprise in the industry, Wuliangye has in recent years taken the goal of creating "the benchmark of industry scale leadership, the benchmark of industry quality construction, the benchmark of industry digital transformation, the benchmark of industry ecological development, and the benchmark of industry culture construction", taking the protection and inheritance of China's excellent traditional culture as its own responsibility, planning from a high starting point, and building with high standards, and focusing on building Wuliangye Park into "taking winemaking production as the leading, integrating characteristic ecology, cultural experience and industrial tourism" A world-class industrial park and a sacred place of Chinese liquor culture with the old wine mill of the early Ming Dynasty as the core.
The relevant person in charge of Wuliangye Group Company said that at the beginning of the new year, the Central Digital Television Calligraphy and Painting Channel took artists into Wuliangye to send warmth and blessings to the grass-roots frontline. I believe that artists can find more inspiration from the work of employees, create better works, and add glory to a better life. I hope that the two sides will work together to brew more good wine, create more beautiful works, and create a better life together.