Expose the four means of counterfeiting in the calligraphy and painting industry

"Many of the so-called calligraphy and painting artists now fall into the 'eye of money', only pursuing positions, status, and price, while ignoring the taste of art itself." At present, there are various "chaos" and "unspoken rules" of fame in the mainland calligraphy and painting circles.

At present, there is a fairly common phenomenon: some calligraphers and painters themselves are not highly accomplished in art, and the quality of their works is uneven. If you follow the conventional path, it is difficult for his works to stand out. But at present, under the impetus of various "star-making" means, the value of these calligraphers and painters can grow by leaps and bounds in a short period of time and become the "new stars" of the industry. The various "star-making techniques" that have appeared in the current calligraphy and painting circles are summarized as follows.

Trick 1: Spend a lot of money to buy a name

Now, if an anonymous painter wants to become famous and raise his value, one of the ways is to spend money to buy a "famous head" first.

At present, the "famous heads" at the municipal, provincial and central levels have different prices. "The highest price is the central level 'famous head', such as being the chairman of the central level XX association or related occupations, regardless of the quality, first of all, it will cost more than 10 million yuan, and some of the asking prices are even higher." The relevant positions at the municipal and provincial levels depend on the influence of the local calligraphy and painting industry in the country, the higher the influence, the higher the asking price, "for example, the asking price in Fujian is definitely lower than that in Beijing."

"A friend of mine recently joined a member of a Chinese art association. She was actually very young, less than 30 years old, and was accepted because she won three awards in the calligraphy and painting competitions organized by the association. "A larger gallery operator in Xiamen told reporters, but in fact, the painter is not very old, the level of work is not very good, but because of the use of some 'money' relationship, buy the judges, won the award.

Once some people get the central level of "famous heads", the value of their works even soars by more than ten times.

Trick 2: Throw heavy money to hold a calligraphy and painting exhibition

Calligraphers and painters are symbols of culture and art, and cannot be like TV and movie stars as long as the exposure rate does not want to image, so the packaging of calligraphers and painters, on the one hand, must enhance popularity through exhibitions.

Many calligraphers and painters are not very famous, but they have a good "social" relationship, and often cooperate with local and foreign galleries to hold personal exhibitions of calligraphy and painting works. It is reported that calligraphers and painters with strong "strength" can often find some galleries with higher specifications to cooperate, while those with general "strength" can only find some small and ordinary galleries.

There are also some calligraphers and painters who will "detour" to Southeast Asia, Japan and other places to hold exhibitions of their works before holding exhibitions in China, and then invite several local media to carry out "hype" publicity, which first creates momentum overseas, creates influence, and then "returns" to domestic calligraphers and painters, often can also use this to produce a certain influence.

However, it is not easy to hold an exhibition, and it is also necessary to have enough funds to "support the scene". "As far as I know, it costs at least 600,000 yuan to hold a painting exhibition in Beijing." These costs include venue fees, publicity fees, appearance fees, etc., but if you want your exhibition to look "graded" and "up to standard", you must invite local officials and critics with heads and faces. "And the higher the official position invited by the official, the higher the appearance fee, and the critic's comment fee needs to spend 10,000 to 20,000 yuan, ask them to say good things, and the field can stand up."

Trick 3: Buy and sell yourself to raise your value

In order to become famous, some calligraphers and painters will use the method of self-purchase and self-sale to artificially sell high prices to create the illusion that their works are "valuable".

"In 2004, there was a well-known auction in Beijing, a 34-year-old Jiangxi painter actually sold a work for a high price of 1.28 million yuan, which caused a big controversy at the time, and later confirmed that the painter was inflating his value by buying and selling himself." The person in charge of an auction house in Xiamen told reporters that the painter's work was only worth two or three hundred yuan per square foot at the beginning, and later, he colluded with several friends to raise the card at the auction again and again, and the auction price was higher than once, and three years later, his work has been fried to 1,000 yuan per square foot. In this regard, some auction houses are also "turning a blind eye", and some even help them speculate and make profits.

Hiring a trust to fry and sell is actually an open secret in the industry, and some even reach the point of no trust and no shooting. Collectors who have just entered this market are easily confused by this illusion, thinking that a certain painter is very sought-after, often from the bottom price of more than 100,000 yuan to millions. And if a painting is sold for a high price, the painter's other works will also rise with it.

Trick 4: "Bookmaker" gathers funds to speculate

If the price of an artist's work wants to rise rapidly, it needs a strong financial push behind it. Behind this, the figure of the "bookmaker" began to slowly show.

"Some of the funds from Xiamen art agencies began to pool and were specifically used to hype local calligraphy and painting works of art." Ms. Yang, who has been engaged in art collection in the industry for many years, told reporters that many of these speculators are from Zhao'an and run galleries in Xiamen. It is reported that last year, this group of speculators gathered millions of yuan of funds to go to Beijing to acquire a batch of local artists' works, the purchase price is said to be 100,000 yuan / flat ruler, but in fact, the artist's market situation is only 30,000 / flat foot, "which naturally creates an illusion of inflated heights to the market, and at the same time, the price of the artist's works began to soar." ”

There are also some young and middle-aged calligraphy and painting artists, who are often "sponsored" by some art agencies or bought out all their works. In this way, with the control of all the artist's works, it is natural to have the ability to monopolize its price. Ms. Yang said that this method is currently more common, and many of them have achieved quite good results.

"Why 'sit on the roof' to hype art? Its purpose is naturally to obtain greater profits. "For example, the work of a calligrapher and painter was previously 3,000 yuan per square foot, and after their speculation, it rose to tens of thousands of yuan or even hundreds of thousands of yuan per square foot, and the violence in the middle was naturally quite amazing."

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