If you often pay attention to the investment circle, you will definitely find that the art auction market has been extremely hot in recent years.
Celebrities and celebrities like Carina Lau and Zhou Dong, who are all familiar with, are buying contemporary art paintings, and according to Hong Kong media, the money they spend on buying these has accounted for 10% of their assets.
Not only celebrities are collecting, but also more and more people are beginning to pay attention to this field on Little X Books, and last month my friend also invited me to visit the first exhibition after the epidemic was released, the purpose was also to buy an art painting for the new home that can be decorated and invested.
In fact, everyone paid attention to art investment for a while, indicating that aesthetics are improving and financial awareness is more comprehensive, and it also responds to the old saying "gold in troubled times, prosperous collection".
After I got to know it, I also found that the threshold for collecting or investing in contemporary art paintings is not as high as I thought. For example, inside the Red Gate, the oldest gallery in Beijing, a regular-sized painting sells for thousands of dollars, even if it comes from a very good artist, and some works don't even cost a bag.
A friend who works in the gallery business also told me that the famous paintings that cost millions of dollars at every turn are mainly caused by the high fame of the artists and the fierce competition at auctions.
Ordinary people find the right channel and the price is really not as expensive as they think, and the paintings of emerging artists are also worth investing, such as the one she bought from the student exhibition two years ago, which has now increased nearly tenfold, and the gallery is no longer open to queue.
It can be seen that ordinary people can buy famous artworks, the key is to know from what channels to buy, and how to judge whether a painting or the artist behind it has the potential value to buy. It just so happens that there are more opportunities to go to gallery art exhibitions now, and today I will share some of the experience of buying and investing in art paintings with friends around me.
The current ways to buy art are complex and diverse, and different channels have different benefits, such as galleries or artists' studios, which are fidelity and can be bargained by collectors.
But my friend also recommends that Xiaobai who is just getting started go to online trading institutions, such as the online websites and apps of these top auction houses:
Friends said that the works screened by these platforms can save us time, the source of the works and the artist information are also very clear, the most important thing is that the attention of the art sector in domestic auctions is not as high as other categories, and it will be easy to find out the situation of low prices.
Like this early work by Huang Yuxing in last year's China Guardian Contemporary Art Auction, it ended up with a 17W hammer with a commission.
At this price, you may not be able to buy a flagship watch that is more representative of the top big names, but it can be picked up at a very cost-effective price at auction houses (the artist's other works in the same scene have sold for 200,000 to million).
Last year, a friend called me to follow the auction of artist Scott Kahn at Fuyis, and I just didn't think it was my area to focus on, but I didn't expect that there was a work that fell for 400,000 (the rest of the works are millions).
And then brushed this buyer in the small x book, knowing that it was not a problem for this painting to be sold for 150w, and since then I have known that high-end auctions can not only be picked up by ordinary people, but also some rich people can become richer and richer with all kinds of "play".
Don't look at the examples that have been sold for more than 100,000, in fact, more niche artists' works have been sold for tens of thousands. There are many other online channels like this that can be picked up, such as Art Basel's online exhibition hall (www.artbasel.com).
My friend also recommended an app called Artpro, which can not only directly see the works of some emerging artists, but also understand the real-time dynamics and past auction data of major auction houses, and after using it, I think it can help us quickly determine whether the value is worth entering, and the process of using it is also a relaxed and knowledgeable experience.
After a simple understanding of the platform is to choose works, friends said that the real master can actually judge whether there is a need to buy from the idea and vision of a painting, but for Xiaobai, it is safer to identify the artist first when you are just getting started.
At present, you can see which artists are worth paying attention to on many websites, and the list of 22 domestic artists released by Yiguan just last month can also be referenced. Those with budgets of a few thousand to tens of thousands can see how many I circled from it.
In recent years, big names from top artists to emerging artists have engaged in collaborations, and I have also learned about some artists through this channel. For example, Hermès once collaborated with her on an exhibition called "Wonderland Walk" at the Museum of Contemporary Art in Shanghai. Her art paintings currently cost in the range of thousands to tens of thousands.
There is also the co-branded artist Ding Yi who I learned about when I visited SHANG XIA, a brand of the Hermès Group. Last year, "Ten Signs 1989-5", one of his Ten Signs series, finally fell under the hammer for 25 million, and the transaction price with commission reached 28.75 million yuan, refreshing Ding Yi's highest personal transaction price.
Although he frequently sets personal records to raise the ceiling price, the current price of his works varies depending on the platform channel, frame size, material, whether it is framed or not, and even whether it is a limited number, such as gallery agencies to sell tens of thousands of silkscreen prints, and the gallery store on Xianyu can win tens of thousands.
There are also this kind of art co-branded by artists and big names, such as the Hermès limited edition silk scarf using Ding Yi's signature "cross pattern" element, and the gallery I know offers about 8k a piece, and after framing, it can also be used on the wall as an investable decorative art.
In addition to this kind of artist who has a certain reputation in itself, sometimes we will see emerging artists whose works are satisfactory but whose names are not in the above list on online platforms, such as this ↓
At this time, we can use external endorsement to determine whether the value is worth buying, a friend who works at auction provided several references, such as looking at exhibition records, this data can often be found on the artist's personal website and the website of the representative gallery.
In principle, the gold content of solo exhibitions is greater than that of group exhibitions, and if you have only participated in group exhibitions, then the representative academic level of large-scale art museums and biennales is higher, and the potential is relatively greater and more worth buying.
The artist's gallery is also known as a factor for us to consider whether to start, such as foreign chains Gagosian Gallery, Tokyo Gallery (BTAP), the Red Gate and Tang Ren Gallery in Beijing, the Eight Universities and Orsay Gallery in Shanghai are all well-known in the industry, and being represented by these authoritative galleries can also prove that the potential is not small as an alternative.
Speaking of which, it is emphasized that the gallery is also a channel for buying paintings, and inquiries with gallery or venue personnel can often get unexpected prices, such as the painting by Huang Miaoxun that I saw at the Saury Gallery before, when the market was similar in size from 5w, but the gallery's price for this painting was only a little over 3w.
In addition, another way is to talk to the artist face-to-face, and judge whether the other party's ideas, creative ideas and the meaning of the expression are speculative with themselves. As for how to meet the artists themselves, my friend also shared a tip: gallery curators usually post posters indicating the exact time of the opening reception, and this kind of event also invites the participating artists, and we can meet them just by attending the opening reception.
Although many of the early works of famous artists will now be auctioned at high prices, for more artists, the labelled works are more worth buying, which requires the theme of the work, size, material, etc. to have the characteristics of the artist.
If the artist's content is the same style, but the color matching and details are different, then we can choose in combination with the environment and creative inspiration, such as the Kitti Narod work bought by a friend at the beginning, although it used to be a large group of people gathered together ↓
But the idea she bought is more unique, and the picture of a group of people hugging together is more healing, just after the depressing epidemic isolation, the market has risen and become a popular work.
In general, it seems that tall works of art are not so far away from our lives, although in previous years the art circle fell into a self-produced energy cocoon, insiders built the steps too high, resulting in more celebrities who are counted as their own people to pay for these works that should have broken out of the barrier, but now the post-epidemic era is different, everyone has a deeper demand for investment, and there is a renewed understanding of home aesthetics, so more and more amateurs are willing to pay for this kind of contemporary art that can highlight aesthetics and is suitable for investment.
However, the strategy shared today is more suitable for Xiaobai to get started, if you want to buy really good works, you also need to slowly cultivate a high enough level of cultural artworks, master the knowledge related to art collections, and have enough appreciation for all kinds of elegant art.
Finally, I want to ask you that you also have a budget of 100,000, will you buy art or bags? Those who have similar art buying experience are also welcome to share their experience.
Edited by Yang Youxian
Art Editor: Beanie
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