Cars are our necessities of life, whether it is life or travel, we are inseparable from the car, and the car can indeed bring great convenience to our lives. For example, we don't have to squeeze the bus when we commute to work, we don't have to worry about not being able to buy a ticket when we travel, it is more convenient when we need to go to a certain place in some urgent matters, and it is more convenient to go home during the New Year's Festival.
As a result, more and more people are buying cars at the moment. In addition, with the development of the mainland economy, the consumption power of residents has also been greatly improved, and every household can afford to buy a private car. Against this backdrop, automakers' profitability has become increasingly abundant. Companies engaged in other industries, after seeing that car manufacturers have such huge profits, have also moved their hearts and tried everything to enter the car market and want to get a piece of the pie.
For example, Wuliangye mentioned in this article once invested 2.4 billion yuan to build a car, but in the end it was ridiculed by everyone because the design of the car logo was "not optimistic". For Wuliangye, we are not strangers, because it is a well-known liquor brand in China. But what makes people feel very strange is that it is obviously a liquor brand, why do you want to enter the automobile industry?
After all, Wuliangye's original main business was still based on the production of well-known liquor, which was completely ignorant of automobile manufacturing. Can such a company really build high-quality cars? Can the quality of a car really be trusted by consumers?
If this had happened a few years ago, Wuliangye really wouldn't have been eligible to participate in automobile production. After all, many of the key technologies of automobile production at that time were not mastered by Wuliangye. If you want to produce a high-quality car that meets the market demand, then you need to invest a huge amount of manpower, material resources and financial resources to engage in technical research and the production of auto parts.
Such a huge investment, even Wuliangye is difficult to bear. Even if Wuliangye is willing to spend a lot of money to produce cars, it will take decades of hard work to achieve something. After all, there are too many core technologies involved in automobile manufacturing, and it is almost impossible to make a breakthrough in a short period of time.
Wuliangye also knows that starting from scratch and manufacturing cars has many difficulties. Therefore, it was decided to spend a lot of money to acquire other car manufacturers in order to reduce the development time of key technologies. According to the current news, we can know that Wuliangye spent a total of 2.4 billion yuan to acquire Kaiyi Automobile.
Although in the period of just acquisition, Wuliangye was still not very familiar with the various production processes of automobiles, and it took a long time to run in. However, once this run-in period has passed, Wuliangye is really familiar with the various processes and related businesses, then it is likely that in a very short period of time, it will launch a new Kaiyi car.
Wuliangye has indeed lived up to the expectations of consumers, and in a very short period of time, it has launched Kaiyi x3. Unexpectedly, Wuliangye, a layman in automobile manufacturing, has just launched the Kaiyi x3 not only has a high cost performance, but also has excellent quality. Kaiyi x3 belongs to the SUV in the model, the car positioning is to take the style of youth and sports, and the overall shape of the car is designed to meet the needs of young people.
In addition, the Kaiyi x3 manufactured by Wuliangye this time has also changed a lot in style, and the color and style of the car have also been greatly adjusted, so that many young people are full of praise for kaiyi x3.
However, the market sales of Kaiyi x3 are not very optimistic, at least not to meet the expected target of Wuliangye. Why? It turned out to be the design of the car logo of Kaiyi x3, which was somewhat unexpected, and even some netizens ridiculed that when the car logo was designed, the designer may have drunk fake wine.
Many people said that the logo of the Kaiyi x3 is really ugly, and the overall look is like a toad swimming in the water. It is precisely because of this car logo that many consumers are far away from Kaiyi x3. Of course, although the design of the logo is not suitable, this car also has the advantage that other cars do not have, that is, higher cost performance. First of all, Kaiyi x3 is a smart car, and the configuration is relatively high.
However, its market price has surprised many people. When many people just saw the promo of the car, they expected that the market price of Kaiyi x3 was likely to be between 100,000 and 200,000. However, when Wuliangye announced the market price of Kaiyi x3, people were very shocked, because such a very high-configuration car actually only needed 100,000 yuan to win, which was really unexpected.
epilogue
If you need to buy a car, then you can consider the Kaiyi x3. Although the logo of this car is not very good-looking, it can even be said to be a little ugly. But what we are pursuing is not a good-looking car logo, but mainly to pursue the performance of the car. The Kaiyi x3 is still relatively good in the overall configuration, and it is not a loss at all to buy a car for 100,000 yuan.
Today's topic: Wuliangye smashed 2.4 billion successfully to build a car, but the car logo made everyone laugh: the designer designed it after getting drunk?