On January 12, Geely's high-end new energy brand JiKr Automobile officially announced that it and the well-known liquor group Wuliangye jointly launched a joint version of bottled liquor, priced at 1799 yuan. It is understood that the liquor has been launched on the Extreme Kr App, and there are limited 100 bottles sold before the Spring Festival, and each user ID is limited to 1 bottle. Shipments will begin on January 20.
It is understood that this joint product is from the extreme kryptonite team, the design manager is Sang Jiaxi (SEVENIS), he said that the tone of this liquor is more in line with the owner of the extreme kryptonian car, "young consumers after 90 and 95 gradually replaced the 70s and 80s to become the main consumer force in the liquor market." Liquor with high appearance and good taste can capture the hearts of young people. ”
Outside analysis believes that although cross-border cooperation between enterprises is relatively common, the cooperation between wineries and car companies is rare. The promotional slogan of this cooperation is also very interesting: using the alcohol of Wuliangye and the burning of extreme krypton, it tells the attitude of The young people of Generation Z to life, the pursuit of ideals, and the perception of life. Although it is seen in the clouds, after carefully identifying the words, I found that the hidden meaning behind it is "good for automatic driving", because there is no need to avoid the problem of drunk driving.
At the 2022 International Consumer Electronics Show (CES), the Krypton brand just announced a partnership with Mobileye, Intel's autonomous driving division, with the goal of launching self-driving cars in China by 2024.
![Extreme Krypton Automobile co-branded Wuliangye, a bottle of wine is more expensive than "Feitian"! Kai Yi is half a beat slower than Geely[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)