On April 11, the new upgrade conference of Line Shuijingfang and Jingtai was released online. It is reported that the 52 ° new generation of wellheads suggests a retail price of 808 yuan and a 38 ° suggested retail price of 768 yuan, aiming at the price band of 500 yuan to 800 yuan.
In this regard, Zhu Zhenhao, CEO of Shuijingfang, said: "Since the three major strategies of 'brand high-end, product innovation and upgrading, and marketing breakthrough' were proposed last year, the upgrading of the well platform is an important milestone. Shuijingfang launched the well platform 22 years ago, creating history, and I believe that the breakthrough and innovation in the quality of the new generation of well platform will create history again. ”
In recent years, with the acceleration of consumption upgrading and the expansion of the high-end and sub-high-end liquor markets, low-end brands have gradually marginalized. In this context, the competition in the middle and high-end price bands is fierce, and the head wine companies have strong control over the market share, while regional wine companies have also shown their curiosity about the price band.
For Shuijingfang, with its high-quality product quality, it not only sets a product benchmark for the mid-to-high-end price band, but also further consolidates the existing market share. In this regard, Cai Xuefei, a liquor marketing expert, commented that when the industry is still taking the sub-high-end liquor market as an opportunity, Shuijingfang has already redefined the standard of famous wine in this price band.
On the day of the event, the research results of the first phase of the "No. 1 microbiota" scientific research carried out by Shuijingfang in cooperation with the Institute of Microbiology of the Chinese Academy of Sciences were also announced at the same time as the release of the new generation of well platforms. According to Bai Fengyan, a researcher at the Institute of Microbiology of the Chinese Academy of Sciences. The study confirmed the uniqueness of the microbiome of Shuijingfang ancient cellar mud: there are nearly 20 new bacterial species that have not yet been reported; compared with Yibin and Luzhou production areas, there are 16 unique bacterial taxa and 2 unique ancient fungal taxa in Shuijingfang ancient cellar mud.
In this regard, Song Shuyu, chairman of the China Liquor Industry Association, said that the upgrade of Jingtai takes quality upgrading as the core, and at the same time cooperates with a set of actions such as aesthetic expression and packaging improvement, which is considered by the industry to be an all-round and advanced upgrade.
At the press conference, Shuijingfang also announced that Shuijingfang has become the top global partner of WTT World Table Tennis Federation, empowering a new generation of Jingtai with the top "national ball" IP, relying on table tennis with a national foundation to complete the in-depth penetration of the target group, so that the aesthetics of wine can be truly linked to the good life of Chinese consumers.
"It is a key step for Shuijingfang to steadily promote the high-end strategy and meet the needs of target consumer groups. With the upgraded better wine body and more exquisite packaging and the empowerment of top IP, the new generation of wells has a stronger penetration of the target population and is expected to form a breakthrough in the sub-high-end price band. Industry insiders further pointed out.