Red Net Moment, January 7 (Reporter Tang Pinhui) With the "National Treasures Exhibition season" coming to an end in the audience's amazement and reluctance, on January 6, its supporting offline experience activity "Guardian of National Treasures Tour" entered the Hunan Provincial Museum, combined with the "Return of the King - Ancient Chinese Bronze Parade" New Year's Eve special exhibition, to open a journey to protect national treasures and pay tribute to culture.
Hunan Provincial Museum and Sichuan Shuijingfang Co., Ltd. reached a cooperation, the two sides to achieve in-depth docking on the protection of national treasures, inheritance of traditional culture, and work together to protect and inherit Chinese culture, including bronze culture. At the scene, Shuijingfang donated relevant equipment and materials such as cultural protection and exhibition to the Hunan Provincial Museum for the protection, restoration and display of bronze cultural relics.
Hunan is one of the most discovered and important areas of Shang Zhou bronzes in southern China, the excavation sites throughout the Three Xiang and Four Waters, the excavated Shang Zhou bronzes have unique regional characteristics of the artifact characteristics and historical connotations, pieces can be called the treasure house of ancient bronze art. As the museum with the largest and most complete collection of bronzes excavated from the Shang Zhou Dynasty in Hunan, the Hunan Provincial Museum insists on enriching the collection, promoting the research and protection of bronze cultural relics, and creating characteristic original exhibitions. At this event, the guests appreciated the unique charm brought by the bronze cultural relics at close range. Bronze Lord, Cicada Pattern Ding... Piece by piece of bronze, or strange shape, or exquisite ornamentation, tells everyone about the profound and prosperous bronze culture for thousands of years. At the event site, tracing the ancients with objects and tracing the origins with bronze, the participants felt the immortal cultural heritage and traditions.
In this "Journey to Protect National Treasures", Shuijingfang also brought the first joint product cooperated with CCTV's "National Treasures" - Shuijingfang Collection of National Treasures (Sanxingdui Commemorative Edition), which integrates the cultural elements of Sanxingdui represented by the longitudinal mask and pays tribute to the profound Chinese culture with the "Chen Xiang Roundness" brewed by the 1+3+5 craft code. It is worth noting that Shuijingfang is not only the inheritor and disseminator of China's excellent traditional culture, but also the advocate and promoter of a better way of life. In addition to joining hands with "National Treasures" three times and opening the "Journey of Guarding National Treasures", Shuijingfang also set up the first intangible cultural heritage fund in the liquor industry, cooperated with the Chengdu Intangible Cultural Heritage Festival to protect intangible cultural heritage, cooperated with the China Internet Art Conference to launch the "First Fang Jinyi Award" to promote the innovation and prosperity of artistic creation, and recently reached a three-year strategic cooperation with Chengdu International Poetry Week to promote the protection of Chinese aesthetics, traditional culture, humanities and arts as the mission, and interpret Chinese aesthetics with Chinese wine. Constantly meet people's yearning for a better life.
The "Guardian national treasure tour" in Hunan is an offline experience activity carried out by Shuijingfang with the support of "National Treasure" and Hunan Provincial Museum. The two sides hope that they will take this activity to jointly activate the precious historical memory of Chinese bronze civilization, and together arouse the public's attention to the protection of cultural relics and civilization and the conscious inheritance of China's excellent traditional culture.