On January 10, Anhui Province launched the 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcasting hometown" campaign, which began on January 10 (the eighth day of the first lunar month) and lasted until February 15 (the fifteenth day of the first lunar month).
During the Spring Festival and Lantern Festival, our province will hold more than 100 annual custom activities around the "Year" culture in accordance with the requirements of epidemic prevention and control in various places, and more than 200 intangible cultural heritage projects at all levels related to the "Year culture". Anhui Province's 2022 "Culture into Ten Thousand Homes - Year of Live Video Broadcast hometown" activity will be based on the characteristics of the province, integrate the achievements of intangible cultural heritage protection, inherit and carry forward the excellent traditional Chinese culture, enrich the spiritual life of the people, and create a Chinese New Year with a strong traditional charm for the broad masses of the people.
During the event, through short videos and live broadcasts, the wonderful annual customs activities will be displayed in various places, and the video shooting will record the content and details of interest to the masses in the Spring Festival Annual Customs Activities, focusing on the spirit of craftsmen, the respect for nature, and the harmony and harmony of neighbors. Focus on excavating the connotation of New Year culture, create a joyful, peaceful and festive atmosphere, send out good wishes for the New Year, so that people can feel the strong nostalgia and New Year flavor through the Network.
Douyin, Kuaishou, B Station, Weibo, Kugou and other participating platforms "Video Live Hometown Year" exhibition area was launched on January 10 (the eighth day of the first lunar month). The participating platform also launched topics related to "New Year Culture", live broadcasts and other activities.
Douyin launched the topic of "Intangible Cultural Heritage New Year DOU to Broadcast" to encourage netizens to share the Annual customs around them;
Kuaishou launched the "Intangible Cultural Heritage New Year" theme video collection, and invited a number of cultural experts on the site to carry out live broadcasts on the theme of handicrafts, local cuisine and other annual customs;
Bilibili launched the "My Hometown Year" special area to share Spring Festival folklore and Spring Festival cuisine;
Weibo launched the dual topics of "Intangible Cultural Heritage New Year" and "Guardian of National Treasures", and held the "Intangible Cultural Heritage Small Kitchen" online voting and "Intangible Cultural Heritage New Year Gift" theme display activities;
Kugou curated the "'New Year Song' that Accompanied Me Growing Up" series of song lists and "Air Concerts" activities, including familiar traditional operas and folk songs, as well as catchy new music of the national tide.
During the event, local intangible cultural heritage protection institutions, intangible cultural heritage project protection units, non-genetic inheritors, workers, traditional culture lovers and the majority of netizens are welcome to actively participate, shoot the content of the annual cultural activities around them, the intangible cultural heritage projects related to the new year culture, etc., and add corresponding topics to be released on platforms such as Douyin, Kuaishou, Weibo, B station, and kugou, so as to jointly display the colorful intangible cultural heritage customs and create a lively New Year atmosphere.
Source: Anhui Provincial Center for the Protection of Intangible Cultural Heritage