Group buying is expected to become a new way of medical beauty with goods?

Medical beauty group buying is in the ascendant

In fact, Tuanmeimei is not recently launched by Meituan. According to the official introduction of Meituan, Tuanmeimei landed in Shanghai as early as a year ago, doing more than 30 group purchase activities, and the cumulative number of service trips exceeded 30,000. The reason why Tuanmeimei regards Shenzhen as the second stop of the medical beauty group purchase city is believed to be inextricably linked to Shenzhen's huge medical aesthetic consumer market.

In addition to Tuanmeimei, there are also many self-media talents and third-party companies that have started the business of medical beauty group purchase. For example, Sina Weibo self-media master Mint Sauce Xiao Q has been pushing the relevant information of medical beauty group buying on its WeChat public account since April 2021, and the group purchase area is relatively extensive, covering many cities in China, such as Shenzhen, Guangzhou, Hangzhou, Chongqing, Nanjing, Wuhan, Jinan, Chengdu, Shanghai, etc. Its most recent national medical beauty group purchase was launched on December 28, 2021, five New Year's Eve packages, which include basic skin brightening to anti-aging items, and group purchase prices range from 3,000 yuan to 20,000 yuan. There are also public accounts "Lei Lei Gun & Medical Beauty Product Group" and "Drunken Elf", which will also launch medical beauty group purchase activities from time to time.

However, unlike Tuanmeimei, these third-party companies will also launch combination packages, not a single institution only pushes a single project. Taking the "Lei Lei Gun" as an example, there are many combinations in the group purchase benefits launched on New Year's Day, such as 1888 yuan of super photon full mode once (or M22 twice) + Yi Skin Spring microneedles + red and blue light or fruit acid This package.

It can be seen that in recent years, group buying has become more and more popular, from food coupon group purchase, to community food group purchase, and now to medical beauty group purchase, perhaps for the current fast-paced and cost-effective era, everything can be purchased in groups. The research group observed that Tuanmeimei is about to launch the third group purchase, and the project is wrinkle removal.

Low-cost drainage is not a long-term approach

Looking back at 2021, the medical beauty industry has ushered in the "strictest medical beauty advertising law enforcement guidelines in history", strict investigation of medical aesthetic compliance, after experiencing a round of "cold winter", the emergence of Tuanmeimei is the first shot to start a new marketing approach in the industry? Is the industry optimistic or has any ideas to join the medical beauty group purchase?

According to relevant sources, Ali seems to have previously revealed the idea of entering and leaving the medical beauty group purchase, but so far it has not seen the relevant action. The research group also randomly inquired about several medical aesthetic institutions in Shenzhen, and some large chain medical aesthetic institutions such as Yixing and My Lai did not respond. Some heads of institutions say that group buying is actually low-price drainage, such customers often hold the mentality of wool to experience once, and a very small number of customers may develop into loyal customers. "Many customers will experience it when they see that this agency has activities today, and go to that next time they see that agency has a discount." In his view, if the institution wants to develop steadily, it is ultimately necessary to return to the essence of medical treatment and return to benign services.

Doctor reminds

Shenzhen Li MeiYan Medical Beauty Clinic Dermatologist Huang Ying table:

Skin problems can't be solved in a single experience

It should be noted that although the group purchase project allows consumers to "taste the early" to a certain extent, if there is a real skin problem, it is not a single experience that can be solved, and many times the combination of group purchase packages may not be applicable.

Huang Yingbiao, a dermatologist at Shenzhen Limeiyan Medical Beauty Clinic, believes that most people's skin is not a single problem, which cannot be solved through a single project or a single experience, and often needs to formulate a corresponding plan according to the specific problems of the individual, and continuous and comprehensive treatment can achieve the desired effect.

The following eyelids as an example, the main problem of some people is the fine lines of the lower eyelids, mainly due to local skin dryness, photoaging leading to dermal collagen arrangement disorders, collagen composition changes and other reasons, can be photoelectric + botulinum toxin appropriate relaxation of the orbicularis muscle therapy, in order to achieve the purpose of improvement, some people are due to the loss of subcutaneous tissue caused by the loss of volume, can be properly filled therapy to achieve the purpose of improvement, in addition, it should be noted that with the passage of time, the aging of the body is in continuous progress, After the therapeutic purpose is achieved, appropriate maintenance therapy is still needed to delay aging.

Producer: Nandu New Medical Beauty Observation Research Group

Author: Zeng Meiyuan, researcher of Nandu Shenzhen Big Thing Think Tank, intern Huang Fengjuan