Since the outbreak of this round of the epidemic, Shanghai Internet enterprises Pinduoduo and Dada Group have given full play to the advantages of rapid response of Internet e-commerce platforms, actively organized the supply of goods, improved distribution efficiency, provided technical support, and taken multiple measures to ensure supply in response to residents' needs for buying vegetables and "replenishing goods" during the epidemic.
Yesterday (7th), the "48-hour Guarantee Package" was launched on the Pinduoduo platform, which covers the basic material needs of as many consumers as possible with limited capacity through collection and distribution. According to the relevant person in charge of Pinduoduo, consumers can search for "Shanghai 48 hours" in Pinduoduo or click on the 10 billion subsidy channel to enter the special page of the guarantee package. Package products mainly cover grain, oil and food, disinfection and epidemic prevention, home cleaning and personal care, pet supplies, etc., after the consumer places an order, the goods can be delivered within 48 hours. According to the specific epidemic prevention policy, some package goods can be delivered to all areas of Shanghai, and some can only be delivered to designated areas, and consumers can consult customer service before placing an order.
In view of the current situation of Shanghai citizens' home isolation and concentrated demand for materials, the guarantee packages are all large-scale commodity packages of the single type, and each single contains 6 people to 60 people, so a single can also be delivered. And the guarantee package goods will be updated daily according to the merchant's transportation capacity and consumer demand, the platform has included some of the guarantee package goods into the tens of billions of subsidies, and strive to protect the living needs of Shanghai consumers with high-quality, cost-effective "affordable packages".
In addition, in response to the citizens' home "replenishment" needs, Pinduoduo's "Fast Tuantuan" team also gives full play to the advantages of rapid response to online services and makes every effort to do a good job in resident group purchase services.
At present, the "fast group" group purchase model is divided into two categories, one is the "Maqiao guarantee supply model" represented by Maqiao Town in Minhang District, that is, the town government has become a big regiment leader, providing grain, oil, rice noodles, fresh fruits and vegetables, dairy drugs and other guarantee materials, and the residents of the community under its jurisdiction can pick up or receive the materials delivered by volunteers to the community shelves within 48 hours as long as they place orders with the group; the other is the self-help mode of the group leader, that is, the guarantee enterprises and merchants are the heads of the group, and the group is opened through the "fast group" mini program to achieve a benign closed loop of collection and distribution.
Up to now, including Caojiadu Street in Jing'an District, Xinzhuang Town in Minhang District, Zhaoqiao Town, Xinhong Street, etc., at least 10 streets and towns in Shanghai have opened groups to supply materials on the "Fast Tuantuan". In order to better serve the needs of consumer group purchases, Pinduoduo has set up a technical support team to be responsible for the real-time technical support and functional improvement of "Fast Tuantuan" to escort the supply of materials for citizens.
As an instant retail and distribution enterprise rooted in Shanghai, Dada Group owns the instant retail platform JD.com and the instant delivery platform Dada Express. In order to meet the needs of Shanghai citizens to buy vegetables online and fight the epidemic at home, Dada Group will exert its "dual platform" capabilities and go all out to ensure the supply and distribution of civil and biological resources for Shanghai citizens.
The "Guaranteed Fresh Package" launched by Dada Group has been launched on JD.com and will be sold at 9 a.m. every day from April 9. After the citizens place orders online and the community forms a group, the fresh package materials will be delivered by Dada Express to the designated receiving place in the community on the second day after the order is placed.
The fresh set consists of five servings of vegetables, one fruit and one piece of meat, plus a side dish, and the set price is 120 yuan. Consumers log on to the Jingdong Home APP or WeChat Mini Program, search for "Shanghai Baoshi Store" to enter the relevant page, and can place an order online. The total number of orders placed in the community on the same day reaches 50 and above, and the group will be automatically formed. Dada Express will organize an exclusive delivery team to start the next day to deliver uniformly to the designated receiving place in the community, and the consumer pick-up time is from 9 a.m. to 10 p.m.
It is understood that the service scope of Jingdong Dajia guaranteed fresh packages will first cover the area within the outer ring of Pudong New Area, and then expand the carrying capacity of the supply to more areas to serve more Shanghai citizens.