The reporter learned from Hema that Hema Shanghai store provides group purchase services today (1st), and the first batch covers all communities around 12 stores. Group purchase adopts the mode of "package purchase, next-day delivery".
According to operational experience, the store efficiency of package group purchase is more than 5 times that of individual order delivery, and in special periods, the richness of user choice and delivery timeliness are limited. However, Hema said that the association will gradually spread the service to all Hema fresh and Hema mini stores in Shanghai. This is aimed at making the supply of daily necessities more efficient in order to serve residents of the surrounding three-kilometer community more efficiently.
The 12 stores are located in Pudong (New Area), Jiading, Minhang, Yangpu, Jing'an, Baoshan and other districts of Shanghai. The products are from 8 Hema fresh stores and 4 Hema X member stores.
Among them, 8 Hema fresh stores will launch two packages of 199 yuan and 299 yuan; 4 Hema X member stores will launch two packages of 299 yuan and 499 yuan.
Taking the positioning of "Lane 2421, Hunan Road, Pudong New Area" as an example, it can be seen on the Hema App group purchase page that the family basic package of 199 yuan includes a total of 16 products in 6 categories, including fresh food, fruits, meat, eggs and poultry, seafood and aquatic products, dairy products, Hema workshop, etc., which can be used for two days for a family of 3. 299 yuan family upgrade package, a total of 18 products, including fresh goods, can be used for 3 to 5 people for two days.
Hema said that community users within the coverage of the above 8 Hema fresh stores can still purchase goods through the Hema App on April 1 and 2, and will be delivered by The Hema delivery staff on the same day. From April 3, online users will be suspended from placing scattered orders, and all will be converted to group purchase packages.