When more and more joint venture companies with independent brands and high-end brands appear, it also reflects the qualitative leap of China's automotive technology, and also reflects that the domestic consumption upgrade is constantly improving.
Recently, the plan of another suspected joint venture company has been exposed, that is, Great Wall Motors, which has just co-built beam cars with BMW Group. According to the news, Great Wall Motors may create a new "Great Wall Land Rover" company with Land Rover.
According to a declaration by an accessories manufacturer, the manufacturer will be responsible for the lightweight car chassis of great wall cooperation with other car companies, which includes not only the "Great Wall Land Rover" that has never been exposed, but also the "BMW mini electric vehicle (beam car)" that has been exposed before, as well as the "Great Wall Gaorui Cannon".
According to the plan of Great Wall and BMW to jointly create a beam car, Great Wall may also co-create the "Great Wall Land Rover" with the Land Rover brand, and it is expected that the new car will be a pure electric model jointly invested by Great Wall and Land Rover, after all, Jaguar Land Rover Group has been jointly producing domestic models with Chery for many years.
Such as Jaguar XEL, Jaguar XFL and the discontinued Jaguar E-Pace, while Land Rover's localization models have Range Rover Evoque L and Discovery Sport, and only domestic new energy models on sale are Land Rover Discovery Sport P300e and Range Rover Evoque L new energy P300e.
It is equipped with a plug-in and mixing system composed of a 1.5T three-cylinder engine (codenamed PT153) + Aisin 8AT + motor, which is an embarrassing existence of "product significance> sales significance", which shows how slow Land Rover's electrification process in China is.
Interestingly, the Great Wall once had the legend of acquiring Land Rover, considering that Geely, an independent brand that is also the first echelon in China, acquired Volvo Cars early.
Only because in the earlier 2018, Great Wall Motors originally wanted to acquire Jeep Motors, after all, Great Wall and Jeep were focused on the SUV market, but they were rejected by the FCA and failed.
Finally, in 2019, there was a statement that great wall intended to acquire Jaguar Land Rover, coupled with the fact that Jaguar Land Rover was in a state of loss at that time, it was rumored that India's Tata Group wanted to sell Jaguar Land Rover, not to mention the acquisition of Jaguar Land Rover can also achieve high-end pursuit.
Perhaps jaguar Land Rover's shareholder, India's Tata Group, is not short of money, and after three years, both Great Wall and Jaguar Land Rover issued official statements on the rumor, and finally the matter was resolved, and there was a joint venture between Great Wall Motors and BMW Beam Motors.
As for why the parts dealer appeared the word "Great Wall Land Rover", there is speculation that the parts dealer is actually the Great Wall's Seiko Automobile, and the main business of the parts dealer is the chassis plate, the die-casting plate and the equipment plate.
As a second-tier supplier, the company not only continues to cooperate with the BMW Group, but also undertakes the Jaguar Land Rover project and the Daimler Group commercial vehicle cooperation, so it is not surprising that the expansion plan of the "Great Wall Land Rover" chassis appears in this information.
However, with the emergence of more joint ventures such as Smart Motor and Beam Auto, it means that more multinational car companies are trying to seek independent brand cooperation to jointly develop new energy products, and it is not excluded that Jaguar Land Rover also has such a plan.
In accordance with Jaguar Land Rover's new decision, the brand announced that it will not launch any new models before 2025, focusing only on the concept of electrification transformation, which shows that Jaguar Land Rover also needs more pure electric technology precipitation.
As early as 2018, Jaguar Land Rover Group's first mass-produced electric vehicle - Jaguar I-Pace has been released, from the momentum of the initial heavy investment in FE Formula E events, to the current marginalization of the flag, often discounting hundreds of thousands of dollars.
Perhaps hurt too badly, Jaguar said it would not launch any new cars until 2025. During this window period, Jaguar will fully transform into a high-end pure electric brand, and will compete with ultra-luxury brands such as "hometown" Bentley and Aston Martin. Whether it's ambition or big talk, time will tell.
But before 2025 comes, Jaguar Land Rover Group wants to supplement the domestic new energy model product matrix in a low-cost manner in the short term, and it is only necessary to ask for help, because I believe that Jaguar has suffered a big loss, and Land Rover will not plant a follow-up.
Jaguar Land Rover Group, which has a slow electrification process, can take advantage of the full opening of the joint venture share ratio in 2022 to actively seek reliable new energy partners in China (blame Chery for not having achievements in the field of new energy), so there is a joint venture between Land Rover and the Great Wall mentioned in the article, and I believe that the first cooperative new car will meet with domestic consumers in the near future.
Some people will say that tangtang Land Rover and the Great Wall cooperation to launch a new car is not self-depreciation? That's a bad thing to say. In my opinion, the domestic automobile market has long been transitioned from incremental competition to stock competition, and in this environment of serious internal involvement, the follow-up of new products is slightly slower or "people have me", which is easy to be slapped on the shore. Only by adapting to change can we survive.
It can be seen that Land Rover and the Great Wall jointly develop a new pure electric model can not only effectively reduce the R & D expenditure, but also compress the time period of new product launch, localization production means that it can be more grounded pricing to please domestic consumers and seek product volume, BMW and Great Wall's mini electric version, Mercedes-Benz and Geely's Smart electric version of the starting point is no more.
In addition, the layout of the Great Wall in new energy is obvious to all, in addition to having the "most car-aware battery expert" established at the end of 2016 - Hive Energy Technology Co., Ltd., the most core battery technology of electric vehicles is in the palm of the hand, and its electric vehicles are more infiltrated into Euler, cannon and other sub-brands, and now the Great Wall is the best way to bet on the pure circuit - hybrid, lemon hybrid DHT technology came into being, the new energy layout is quite perfect, and it is not surprising that foreign-funded enterprises regard it as a potential partner.
Further guessing, does the "lightweight chassis car" mentioned in the picture at the beginning of the article mean that this new car will position the carrier-type body of the home new energy SUV? (Don't ask me why it's not a car, Land Rover slaps you to death) and can this new car continue the Land Rover family's proud off-road capabilities?
Just imagine, the people-friendly pure electric SUV that can be mildly off-road, the pure pure blue ocean market, seems to have a head! Whether you can drive a cheap Land Rover depends on the Great Wall! Brothers, thumbs up to let the official see our high enthusiasm!
Netizen 1: Chery: Say good together to get old, but you secretly open the trumpet.
Netizen 2: Chery's joint venture is to learn technology, and the Great Wall joint venture is to make a lot of money.
Netizen 3: Whether you can drive a Land Rover or BMW in your lifetime depends on the Great Wall!
Netizen 4: Upstairs is really superficial, it should be said that whether you can drive a Mercedes-Benz depends on The auspicious!
Netizen 5: Think too much! It may only be a technical parts supply relationship.
Netizen 6: "The new four modernizations" is the trend of the times, and it is not surprising that Land Rover builds electric vehicles.
Netizen 7: Upstairs big brother, that Land Rover made a car surprisingly? Haw...
Netizen 8: It is said that the 70% off leopard 20% off tiger, then the Great Wall Land Rover 50% off?