When it comes to ultra-luxury brands making SUVs in recent years, it is really not uncommon. Veteran powerhouse Land Rover aside, the American full-size SUV is also not mentioned for the time being, counting the Porsche Cayenne, Audi Q7, Lexus LX570, to the nearest Lamborghini Urus, Rolls-Royce Cullinan, Aston Martin DBX, Bentley Bentayga, and a "jumping" master is also on the way: that is, Ferrari's first SUV model is about to unveil its mystery.
The domestic SUV competition is even more cruel, but it is gratifying that more and more consumers, especially young consumers, have chosen domestic independent brand models. Haval, Changan, Chery, BYD, and even the representatives of new energy, Weilai and ideals, are increasingly entering thousands of households. This is due to the precipitation and accumulation of domestic independent brands over the years, or more suitable for aesthetic shapes and concepts. Finally waiting for the moment of blooming, take the most popular Haval H6 as an example, in 2021 sales of more than 300,000 vehicles, january 2021 reached 46,400 units, which is also heartfeltly gratifying.
So, how can a Urus sell for 3 million? In the first half of 2021, lamborghini Urus delivered 216 vehicles in China, although it hit a new record high for the company, but the cumulative delivery of the whole year is estimated to be more than a thousand vehicles, this data may not even catch up with the sales data of haval H6 in a week. So what is the magic of Urus that can make this SUV sell at a price of up to 3 million to a new high?
Speaking of Lamborghini, people often think of its super cool sports car, in fact, Lamborghini has long had a history of manufacturing off-road vehicles. Fast forward to the 1980s, when the LM002, the first truly historic SUV model in Lamborghini's history, was introduced in 1986.
This car is born from the previous LM001 and Cheetah, the shape is brave and powerful, and it is a tough guy image at a glance. The LM002 had two power forms that year: a 5.2-liter V12 engine and a 7.2-liter L804 marine V12 engine, both of which used a 5-speed manual transmission. However, by 1993, the LM002 was discontinued, with a total life cycle of only 7 years.
Fast forward 24 years, Lamborghini decided to move to SUV models again, researching new SUV models to cope with the hot global SUV market. In December 2017, the new Lamborghini SUV model, the Urus, was born. Urus is based on the Volkswagen MLB EVO platform, speaking of the Volkswagen MLB EVO platform can not be underestimated, Audi Q7, Q8, Porsche Cayenne, Volkswagen Touareg, Bentley Bentayga are based on this platform.
Look at the past and present life of Haval H6, speaking of H6, its birth is earlier, the first generation of products came out in 2011, and it is also a 10-year veteran in the blink of an eye, and now it has developed to 3 generations of models. It is set to be an urban smart SUV, a compact model, and there are currently a number of models on sale.
There are two types of power: one is a 1.5T turbo + 7-speed wet dual-clutch transmission; the other is a 2.0T turbo +7-speed wet-retaining dual-clutch transmission. Among them, the 2.0T version also has two-wheel drive/ four-wheel drive to choose from, and the price range is also very rich from 98,900 yuan - 157,000 yuan. In terms of interior, it is also absolutely in line with the trend trend, and the technology configuration is available, which is not outdated at all. Whether in terms of practicality, power configuration, and price range, Haval H6 is definitely a well-deserved light of domestic goods. The third-generation Haval H6, the interior is much better than below.
Lamborghini, which is experienced in manufacturing sports cars, has also injected a lot of sports car elements into the manufacture of SUV models. First of all, powerly, Lamborghini uses a 4.0-liter V8 twin-turbo engine with a maximum power of 478 horsepower and a maximum torque of 850 N.m, which is definitely comparable to a sports car.
Interior, the Urus also retains Lamborghini's sports car-style cockpit. The shield-shaped steering wheel is no different from the Huracán shape. The very individual engine start button is almost in the same position as the Aventador.
However, Urus has a more flamboyant shift lever. In addition, there are several notable points: one is that the Urus uses R21-inch Pirelli tires and is equipped with ceramic ventilated brake discs, which makes it more hot; second, the Urus uses multi-link suspension independent suspension at the front and rear, which is rare in SUV models; third, it is such an SUV with a sports car pedigree that adds a cross-country mode to the standard/comfort, economical, sporty driving mode. What would be the off-road capability of such an SUV that can be called a sports car?
Of course, a super brand, in addition to the use attributes of the vehicle itself, also has its unique brand culture and values. Although the Urus is a mass production model, after all, the owner is still a very small number of people, and the value of the brand often exceeds the product itself, which is in line with the true fragrance law of "rare things are expensive".
It is undeniable that haval H6 civilian SUV can not be compared with Lamborghini in terms of brand history and recognition for the time being, but H6 also goes abroad and is exported abroad, according to such a momentum of development, we are confident that there is reason to believe that domestic cars will eventually keep the clouds open to see the moon.