A few days ago, SAIC Motor announced its December 2021 production and sales express. According to the data, its vehicle sales in December were 661,000 units, down 11.47% year-on-year. With the release of sales in December, SAIC's full-year sales in 2021 finally reached 5.46 million units, down 2.45% year-on-year, failing to meet the sales target of 6.17 million vehicles announced at the beginning of last year.
The sales performance of SAIC's major subsidiaries in 2021 is as follows:
SAIC Volkswagen: Sales of 1.24 million units in 2021, down 17.5% year-on-year
In 2021, SAIC Volkswagen ended with 1.24 million units, which is also the lowest sales volume of SAIC Volkswagen in the past 10 years. In 2020, SAIC Volkswagen stepped down from the altar of 2 million vehicles sold annually, and finally fixed sales at 1.5 million units, while the 17.5% year-on-year decline in 2021 indicates that ITC Volkswagen will have a difficult time returning to the annual sales scale of 2 million vehicles.
Since the 3% decline in sales in 2019, SAIC Volkswagen's annual sales have shown a downward trend for three consecutive years, and the re-contraction of its sales in 2021 is of course related to the epidemic and the lack of core environment, but the greater reason should be attributed to the fact that the wind direction of the automobile industry from the production end to the consumer side has been completely reversed. In the past year, we often see tesla Model 3 and BYD Qin PLUS in the field of cars are gradually threatening the position of Passat and Langyi; in the field of SUVs, the monthly delivery of Model Y and Ideal ONE even exceeded Thatwayview and Tuyue at one point. This series of phenomena shows that the automotive industry is accelerating its deep transformation into the field of intelligent electric vehicles, and more and more consumers are willing to accept this "new species of intelligence".
Of course, in the face of great changes in the external environment, SAIC Volkswagen is also actively meeting the challenge, last year it introduced 3 ID. series models, although these three pure electric models have not yet formed a scale advantage, but since the fourth quarter of last year, with the addition of ID.3, SAIC Volkswagen ID. series monthly delivery has increased from more than 2,000 to more than 6,000. At present, SAIC Volkswagen is in the process of alternating between new and old products, because the "city wall" it built in the era of traditional fuel vehicles is high enough, and once it collapses, the damage caused is also large enough. But the change itself is a painful transformation, only by breaking the old order can we build a new world, and now, most of the traditional car companies represented by SCO Volkswagen are in this difficult process of change.
SAIC-GM: Sales of 1.33 million units in 2021, down 9.26% year-on-year
SAIC-GM's sales in 2021 also ended with negative growth, but it surpassed SAIC Volkswagen in terms of volume, and finally achieved sales of 1.33 million units.
Like SAIC Volkswagen, SAIC-GM is also in the transition stage to the new four modernization fields, but at the same time, SAIC-GM has also accelerated the iteration speed of existing fuel vehicle products, such as buick GL8 products as early as October 2021 have all been updated to 2022 models, Chevrolet has added Chang Tour Mickey Kung Fu Edition, Trailblazer White Night Edition and so on. At the same time, due to market pressure, SAIC-GM has had to abandon the three-cylinder engine that was previously vigorously promoted in the past two years and restart the 1.5T four-cylinder engine. Last year, SAIC-GM introduced the eighth-generation Ecotec's new 1.5T four-cylinder engine, which was first installed on the new Buick Veyron Pro.
The eighth generation of Ecotec's new 1.5T four-cylinder engine, image source: SAIC-GM
If saicid volkswagen's forerunner in entering the electric vehicle market is the ID. series of models, then SAIC-GM's electrification journey begins with the introduction of the Aoteneng electric vehicle platform. Last year, SAIC-GM Aoteneng Super Factory was completed and put into operation, the first model built on the Aoteneng platform Cadillac LYRIQ was mass-produced and listed, according to the official introduction of SAIC-GM, this year Buick and Chevrolet will also have more new energy models based on the Aoteneng electric vehicle platform to the market. With the continuous production of Aoteneng platform products, SAIC-GM's electrification journey will be rapidly advanced.
SAIC Passenger Vehicles: Sales of 800,000 units in 2021, up 21.72% year-on-year
SAIC Passenger Vehicles' sales in 2021 exceeded 800,000 units, forming a reverse growth curve with SAIC Volkswagen and SAIC-GM with a year-on-year growth rate of 21.72%, which is also a new sales volume of SAIC Passenger Cars over the years.
Among SAIC's annual sales of 800,000 passenger cars, new energy vehicles and overseas exports performed more eye-catchingly. According to the official statistics of SAIC Passenger Vehicles, its new energy vehicle sales reached 161,000 units in 2021, an increase of 107% year-on-year, and the penetration rate in the overall sales of SAIC passenger cars exceeded 20%, which is basically consistent with the overall development trend of new energy vehicles last year.
In addition, sachinel's total exports of passenger cars in 2021 reached 290,000 units, an increase of 68% year-on-year, and still ranked first in China's single-brand overseas sales. It is understood that as of now, SAIC's passenger car products have entered 66 countries and regions around the world, and last year ranked among the top ten single-brand sales in 17 countries around the world. Industry insiders pointed out that last year, Chinese brands led by the above automobile passenger cars achieved good sales performance in overseas markets, mainly due to the relatively stable epidemic control state in China and a relatively sound local supply chain system.
MG ONE, image source: SAIC Passenger Cars
It is worth mentioning that the cumulative sales of the MG brand exceeded 400,000 units last year, and the annual sales of the main models MG 5 and MG ZS exceeded 100,000 units, ranking among the hot-selling models of SAIC Passenger Cars. The explosive growth of the MG brand on the one hand reflects the ability of SAIC Passenger Vehicles to quickly update the product lineup in line with the needs of young consumers, and on the other hand, it also reaffirms the popularity of the MG brand in overseas markets.
SAIC-GM-Wuling: Sales of 1.66 million units in 2021, up 3.76% year-on-year
In terms of volume alone, SAIC-GM-Wuling became the subsidiary that contributed the most to SAIC Group in 2021. Under the double blow of lack of core and epidemic, it finally handed over a report card of 1.66 million vehicles, which was more eye-catching.
In the sales composition of SAIC-GM-Wuling, the performance of new energy vehicles and overseas markets is also more eye-catching. According to the data, in 2021, SAIC-GM-Wuling's new energy vehicle sales reached 452,000 units, accounting for 27% of total sales; annual overseas sales reached 146,000, an increase of 88% year-on-year. According to the official statistics of SAIC-GM-Wuling, as of the end of December 2021, the cumulative sales of GSEV models under SAIC-GM-Wuling exceeded 750,000 units.
Saic-GM-Wuling GSEV model cumulative sales exceeded 750,000 units, image source: SAIC-GM-Wuling
As sales of GSEV models continue to rise, SAIC-GM-Wuling is in a benchmark position in this field. Driven by Hongguang MINI EV, more and more independent brands choose to increase the pure electric mini car market, such as the recently listed Chery QQ ice cream in the 24 hours of opening Dading to harvest nearly 16,000 orders. In addition, JAC Sihao, Changan Benben and others are also constantly adding new models in the micro pure electric vehicle market. It can be said that since the birth of Wuling Hongguang MINI EV, it has single-handedly driven the popularity of a market segment. This phenomenon is interpreted by the industry as SAIC-GM-Wuling still has the ability to create explosive models in the current new energy market. However, for the current SAIC-GM-Wuling, only the performance of the GSEV market is too single, and what it needs to do next is how to create explosive models in multiple new energy market segments, only in this way can it form a synergy and help it have more initiative in the new energy market.
SAIC Maxus: Sales of 230,000 units in 2021, up 20.88% year-on-year
As a subsidiary of SAIC Motor, which owns both commercial vehicles and passenger cars, SAIC Maxus's sales in 2021 are not large compared with the above-mentioned subsidiaries, but the growth rate is relatively strong.
At present, saiculatus's sales contribution rate is larger than that of the light passenger family represented by the V90. It is understood that in 2021, SAIC Maxus launched new cars such as V90 ink, 2022 V90, V90 locomotive version, etc. With the help of these new models, the cumulative sales of the Chase Light Passenger Family exceeded 80,000 vehicles throughout the year, an increase of 35% year-on-year. In addition, MPV products represented by the G20 and G50 contributed 45,000 units in 2021. The rest of the sales came from pickup trucks, SUVs, RVs and other products.
Of course, saic motor chase's performance in overseas markets is also worthy of recognition. As of now, SAIC Maxus has overseas business in 51 countries and regions, and has opened up two major sectors of overseas traditional energy and new energy in the two major fields of commercial vehicles and passenger cars. In the future, as more countries join the ranks of the ban on combustion, new energy vehicles will become the main force in overseas markets, and Chinese brands "going to sea" models will also be more inclined to new energy products.
Write at the end
In 2021, although the overall sales volume of SAIC Motor Group did not meet the expected target, the sales volume of new energy and overseas exports showed a growth rate that exceeded expectations. Among them, the cumulative sales of new energy vehicles exceeded 730,000 units in the whole year, a year-on-year surge of 128.93%. In 2022, SAIC Motor will usher in the first full year after the independent operation of Feifan Automobile, and a number of new models, including ES33, will join Feifan Automobile, and its market share is expected to further expand after a rich product lineup. In addition, Zhiji Automobile will also start delivery this year, and SAIC Audi's operation will further enter the right track, which will provide strong support for the increase in SALES of SAIC In 2022.