In contrast, the entire automotive industry, in 2021, due to the impact and restriction of factors such as "lack of core", major car companies in terms of market performance have more or less lost. Compared with the car companies with annual sales of more than one million units, such as North and South Volkswagen, Geely Automobile and Great Wall Motors, the market performance of GUANGQI Honda may not be too eye-catching, but looking at the entire automotive industry, GAC Honda is also one of the "beautiful boys" in the automotive industry.
According to the sales report of GAC Group, in 2021, the cumulative sales of its Guangqi Honda were 780266 units, down 3.17% year-on-year; sales in December were 78,402 units, down 3.54% year-on-year. Whether it is the total sales of the whole year or the sales of a single month, GAC Honda has experienced a year-on-year decline of more than 3%, to be honest, THE SLIGHT DECLINE OF GAC HONDA, although a little painful, is still very happy. why?
Specific to the sales of single models, GUANGQI Honda is still concentrated in a number of hot models, both Binzhi, Haoying, Accord and Fit, under the support of these hot models, it has maintained the market position that GAC Honda should have. Compared with the market performance of Dongfeng Honda, although the sales volume of Guangqi Honda is somewhat low, with the cumulative sales of more than 780,000 units in the whole year, GUANGQI Honda is still firmly in the mainstream joint venture camp.
Let's start with the Accord. The market positioning is the Accord of mid-size cars, with cumulative sales exceeding 200,000 units in 2021, with an average monthly sales of more than 16,700 units. As the annual sales champion of the 2020 mid-level sedan, the accord's market performance in 2021 is also very good, but it has not retained the throne of the sales champion, with a sales gap of more than 10,000 units, it lost to the competitor Camry, which can be said to be a defeat.
As one of the main forces of GUANGQI Honda SUV, the market positioning is the haoying of compact SUV, with cumulative sales of more than 167,000 units in 2021, compared with Haval H6 and Changan CS75 PLUS, there is still a large sales gap, but if placed in the joint venture SUV camp, Haoying is still a relatively high-ranking model. Dongfeng Nissan X-Trail's annual cumulative sales are only 50% of Haoying's.
Binzhi this car is no stranger to everyone, in the small SUV segment, it is definitely a product model that belongs to the strength of the school, in addition to XR-V can be comparable to it, it is basically difficult to compete with competitors. In 2021, the cumulative sales volume of Binzhi in the whole year was more than 173,000 units, and the average monthly sales volume was about 14,500 units. The market positioning is the crown of mid-size SUVs, although the sales volume is not too high, but there are more than 36,000 cumulative sales.
In 2021, Guangqi Honda's least powerful model is definitely Lingpai, as a VIP model in the monthly sales of more than 10,000 clubs, Lingpai's total sales last year was only 41,000 units, compared with Xuanyi, Yinglang, Bora, Emgrand and BYD Qin PLUS and other competitors, there is obviously a considerable sales gap, becoming the object of friction by competitors on the ground. However, Fit, which was once not optimistic, last year's market performance was still good.
To be honest, Lingpai's market performance in 2021 is not strong, and the market pressure in 2022 will be even greater, why? The biggest reason is that Guangqi Honda launched the model, as the "sister model" of the Civic, the market positioning of the model is A-class sedan, the order volume of the car in the two weeks of listing has exceeded 10,000 units, in addition to the Corolla, Leiling and Bora and other competitors will rob the potential customers of Lingpai, the type will also take away some of the consumer groups of Lingpai to some extent.
From the above sales data and analysis, although the Accord lost the annual sales crown of the B-class car, the total sales volume of the whole year fell slightly by 3.17%, but Guangqi Honda still gained more than 780,000 cumulative sales, although it was a little painful, but Guangqi Honda is still very happy, you say?
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