Looking at the world's top luxury car brands, almost all of them were born in Europe. Although the automobile industry in the United States is very developed and there are also very high-ranking automobile companies in the world, the United States does not have high-end luxury cars like Rolls-Royce, Bentley, Maybach and so on.
The hottest car brands in the U.S. auto market are Ford and General Motors, which in turn contain many car brands. Among the many car brands in the United States, the most high-end should be Cadillac, Lincoln, Chrysler. However, these car brands can only be regarded as second-tier luxury brands in China, and Lincoln and Chrysler even hover on the edge of second-tier luxury brands, and may fall out of the "second echelon" at any time.
In the field of supercars, American cars can only be obtained by Corvette and Dodge Viper, but their prices are not expensive, and the brand influence is not comparable to super luxury cars such as Ferrari and Lamborghini. The United States is known as the "hegemon of the automobile industry", why is there no high-end luxury car?
Influenced by car culture
The first automotive revolution originated in The United Kingdom, which led to the development of the global automobile industry. British cars were originally built for the royal family, so cars have noble pedigree. Coupled with the fact that Europe has a history of thousands of years and a strong cultural heritage, they are more refined in creating luxury cars.
The cultural heritage of the United States is not as strong as that of the United Kingdom, and their pursuit of automobiles is also different, the product structure of the American automobile industry is relatively single, and the cars they produce are mainly passenger cars, light trucks and a small number of heavy trucks.
The personalities of car owners in the two countries are different
European car owners have a more elegant personality, and the cars they like are low-key in appearance, but luxurious. Americans have a wilder personality, while in many parts of the United States they are sparsely populated, citizens live in the suburbs, and it takes a long time to drive to the city. They may have farms at home, and buying a car is not only for transportation, but also for their own farm work.
Affected by personality factors, American cars have the characteristics of large appearance, tough silhouette and large horsepower. Hummer is a famous high-end car brand in the United States, its shape is actually a pickup truck, the overall feeling is very wild. Moreover, the maintenance quality of Hummer cars is very high, and the engines on the vehicles are all large displacements, which also leads to the general high fuel consumption of American cars.
Car habits are different
In the United States, pickup trucks are very popular with the people, and anyone, rich or poor, can drive a pickup truck. In the eyes of the locals, driving a pickup truck is far more "American spirit" than driving a car and SUV through our home. It is precisely for these reasons that car companies will also prefer to build tool cars when producing cars, and pickup trucks and off-road vehicles are more in line with the identity of tool cars, so they are popular with American car owners.
Europeans prefer luxury cars, for them the car is a symbol of status and status, super luxury cars, supercars are tools to reflect identity and status. Like the British royal family or aristocrats, they need a car that can reflect their identity and status when they want to go out, and Rolls-Royce is a luxury brand born for the royal family, which can directly reflect their identity.
Comments:
The United States is known as the "country on wheels", and the popularity of cars is very high. The General Motors Group and Ford Group in the United States are the world's most well-known car companies, and the cars they produce are also very popular in the world. But American cars pay more attention to practicality, the vehicle shape is very tough guy, this kind of car is difficult to associate with the word "luxury".
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