Recently, the news about the suspension of the SF5 of Xilix was circulated on the Internet.
It is reported that Xilis stores will be upgraded to AITO brand stores before December 31 to prepare for the sale of M5. Xilis customer service also said that the owner of Xilis SF5 can go to the AITO brand 4S store to enjoy relevant after-sales service.
Earlier, on December 15, a screenshot of a chat between the suspected owner of the Serix SF5 and the "Manager Wang of the SERES Delivery Center" showed that when asked whether the Serris would stop production, the "Manager Wang of the SERES Delivery Center" bluntly said that it had "stopped".
It should be pointed out that the first model of the new high-end brand AITO, which Huawei is deeply involved in, was officially released on December 23. But a week ago, the "SERES Delivery Center Manager Wang" had already made it clear that the Cyrus SF5 had been "stopped."
It seems that after the birth of the first new car of the AITO brand, the M5, the Xilis SF5 has become an "outcast".
A few months ago, I was still with Huawei Qingqing and my Xilis, which was left aside by Huawei.
Many people can see that the M5 release event occupies half of the entire conference. Moreover, the release of the Q&A M5 for more than 1 hour has become a one-man show for Huawei. There was no Cyris-related person on the stage, and Yu Chengdong's speech rarely mentioned Cyris.
"This time, we used the industrial design team, software team, and user experience team of Huawei's consumer business to create this product together." Yu Chengdong's remarks also made it clear that the AITO Q&A M5 integrates Huawei's multi-faceted advantages, and Huawei is the real leader of the AITO brand.
In fact, a person close to Xilix told the Economic Observer Network reporter: "AITO's vehicle technology and research and development design are all manufactured by Xilis, and Huawei only brings new cars and machines in, including some interior configurations, but these absolutely cannot be called Huawei's by AITO." ”
However, Huawei has completely regarded the AITO brand as its own "pro-son". For Huawei, the SF5 of Cyrus, another co-model of Cyris, is no longer important.
Xilis, who originally wanted to hold Huawei's thighs, not only did not significantly improve its brand influence and sales, but also was left aside by Huawei. Subsequently, on the day of the release of AITO Q&A M5, the shares of Xilis's parent company Xiaokang fell by more than 7%, falling for two consecutive days.
Before Xilis, another Beiqi Polar Fox holding Huawei's thigh had been snubbed by Huawei.
In the eyes of the world, Xilis is Huawei's "alternative" partner.
During the Guangzhou Auto Show last year, Pole Fox revealed that the alpha S new HI version of the large-scale delivery tasting activity will be held in Shenzhen on December 25. But in the end, the delivery event was held in Beiqi Blue Valley Magna intelligent manufacturing production base, that is, the Zhenjiang factory.
Moreover, at the official media communication meeting held on December 22, Jihu referred to the new HI version of Alpha S as "the world's first mass production car equipped with Huawei's HI full-stack intelligent driving solution", "the world's first pure electric car equipped with Hongmeng OS" and the world's first mass production car that supports high-end intelligent driving on urban roads", leaving only the last one.
An insider close to The Extreme Fox told the Economic Observer, "People are their own brands, and they can only give way to Extreme Fox."
The above two moves have been interpreted by the outside world as the relationship between BAIC and Huawei has been estranged. It is said that Huawei is more dissatisfied with BAIC's approach.
"The Polar Fox factory adopts Magna's design concept, management method, and workflow, and Huawei hopes to replace Magna's thinking with its own thinking, because the two are completely incompatible, and Extreme Fox is not willing to do this." A person familiar with the matter told the media.
Su Zhen, former president of Huawei's intelligent driving, once said: "Traditional car companies believe that the basis of the car is first of all the car, and then the computer is embedded, Huawei believes that the basis of the car is the computer, the car is a computer-controlled peripheral, the essential view is different, resulting in different views of all things." In Huawei's view, Huawei is the "soul" of a car.
This is also the main reason why Huawei vigorously promotes the Huawei gene of AITO and neglects Cyrus and is dissatisfied with the Polar Fox. Of course, this also dooms car companies such as Jihu and Xilis to hold Huawei's thighs to either be deeply bound to Huawei or stay away.
It is undeniable that Huawei's technical strength, golden signboard and huge fan base have a pivotal position in China. Because of this, car companies such as Jihu, Xilisi, and GAC all want to build a relationship with Huawei and hug Huawei's thighs.
Facts show that in 2021, Jihu ultimately did not sell sales because of Huawei's HI full-stack intelligent driving solution, nor did it further enhance the core competitiveness of its own products. Xilis, which is deeply bound to Huawei, ultimately failed to sell Huawei's "soul", and Xilis SF5 also became an "outcast".
Without core competitiveness, the gods and immortals cannot be exchanged for sales. What's more, Huawei is not only not a god, but also a potential competitor. The Polar Foxes and Cyrus ultimately have to rely on themselves.