In 2021, the auto market ushered in a warm winter, under the promotion of the "14th Five-Year Plan", the track of "software-empowered cars" heated up rapidly, AND MAXUS maxus relied on C2B users to create customization, strong technical accumulation, multi-category layout and other "trump cards", showing upward tenacity and potential on the new track, with a cumulative sales volume of 182,837 units in the whole year, a year-on-year increase of 30% to successfully conclude 2021. In addition to reaching four "10,000-vehicle" markets such as Europe, Australia and New Zealand, the Americas and the Middle East, it has also achieved a new breakthrough in the globalization map. The double victory at home and abroad has "boosted the morale" for SAIC Maxus to build a dream for a new decade.
The pace of intelligent and electrification transformation has accelerated, and the advantages of all categories have led the industry
Deeply rooted in the automotive industry for ten years, SAIC Maxus MAXUS from the original birth, start-up to sit firmly in the industry "leader", with multi-category power, accelerate the pace of intelligent and electrification transformation and other strategies, driving on the "fast lane" of continuous self-transcendence.
It is both a car and a way of life. In 2021, SAIC Maxus maxus broke the shackles of traditional light passengers, established Van life Universal Life for the "Z generation", continued to launch new cars such as V90 ink, 2022 V90, V90 locomotive version, etc., realized the customization of models derived from models to the customization of life scenes, and promoted the sales of its light passenger family to continue to rise, with cumulative sales of 80,701 units in the whole year, up 35% year-on-year, achieving the "double champion" of single-brand sales champion in the domestic wide-body light passenger segment and the industry champion in growth contribution rate. , sales volume in the forefront of the market segment.
V90 ink (left), 2022 V90 (right)
Also "showing" a new height is the MPV family. At the Guangzhou Auto Show, SAIC Maxus maxus launched the world's first full-size luxury intelligent pure electric MPV MIFA 9, the new car into a number of leading technologies, the multi-person smart travel life one by one cash, but also to promote its MPV family "upward" breakthrough, and mobile business customization expert G20 PLUS, "with baby artifact" G50 PLUS, state-level quality MPV G10 all-round coverage of the multi-person travel market, to meet the needs of users in different occasions of home, business, tourism reception and other diversified uses. The strong product lineup has delivered an outstanding answer sheet for the SAIC Maxus MPV family with annual sales of 45,146 units.
The world's first full-size luxury smart pure electric MPV MIFA 9
From carrying innovative life to unleashing passion off-road, SAIC Maxus maxus pickup trucks meet your thousand-sided needs! In the fierce "scramble" for the pickup truck market, SAIC Maxus MAXUS T70 and "SAIC Bull" T90 rely on their excellent power performance, five-star reliable safety performance and intelligent configuration at their fingertips, so that users who love pickup trucks are "happy". SAIC Maxus' MAXUS pickup family sold 35,455 units in the full year, up 27% year-on-year. In addition, SAIC Maxus has actively co-created with users, jointly creating a "performance demon king" SAIC Cow Demon King, accompanied by the roar of the "Chinese Heart" top ten engines "SAIC π", SAIC Cow Demon King will open an extraordinary off-road life for users who aspire to conquer the long distance.
SAIC Maxus MAXUS T90 "SAIC Cow" (left), SAIC Bull Demon King (right)
Taking the needs of users as the origin, SAIC Maxus MAXUS has emerged in the "new track"
In the rolling tide of the times, the user's voice is always the "lighthouse" for the brand to step forward, based on this, SAIC Maxus maxus firmly embarked on the innovative road of building a direct user connection system and exploring the marketing model, which has also become the "booster" for the brand to quickly lead the new track.
Striving to achieve "born for users", SAIC Maxus actively integrates resources and quickly invests in the model of co-creation with users. As the "pioneer" of the intelligent new track, SAIC Maxus MIFA 9, hardcore off-road "Gemini" SAIC Cow Demon King, D90 Pro Amazon Edition are all from the initial white paper structure, inviting users to participate in the development and design, listening to the actual needs of users, opening a series of co-creation with users, and finally polishing out the new car, widely praised by users. In order to communicate with users more closely, SAIC Maxus MAXUS officially completed the user co-creation center in 2021. As the industry's first direct user connection platform settled in the enterprise park, it builds another bridge for users to understand the brand and participate in product definition, so that users can truly become the owner and co-builder of the brand.
User Co-creation Center (left), User Co-creation Salon Site (Right)
SAIC Maxus MAXUS's original intention to take user demand as the origin is also reflected in actively promoting the upgrading of the marketing model, and its integration and development of the three modes of authorized distribution, brand direct sales and new retail direct sales pioneered by domestic vehicle companies coexist and integrate the channel system. It can be said that this kind of digital direct connection, establishing user connections, listening to user needs, customizing user services, and optimizing user experience means that SAIC Maxus has made another bold innovation on the road of building a direct user connection system and exploring service models, and also represents the further iterative upgrading of the concept of C2B users co-creating customization, creating more efficient service value for users. Especially in the direct-operated store model, AT present, SAIC Maxus has opened 14 directly operated stores and 8 direct-operated RVs stores in Shanghai, Suzhou, Wuxi, Guangzhou, Xi'an, Beijing, Shenzhen and other places, with the total number of directly operated stores exceeding 20.
Behind this series of innovative measures is the original intention and determination of SAIC Maxus and users to create a new intelligent track together with users. All along, SAIC Maxus MAXUS has focused on the core technologies of new energy products such as intelligent drive, intelligent driving and smart cockpit, and developed a new generation of intelligent extension architecture MIFA. In addition, with the spider intelligent connection system as the core, a global data-driven system is established, which is integrated with intelligent driving and intelligent driving technology to create a full-scenario smart mobile experience such as home, business, travel, and commercial, comprehensively enhance product value, and continuously improve the multi-dimensional technical layout of the full-scenario multi-dimensional technology for the user's smart travel experience.
Make efforts to the global high-end market and shape the new image of "China's intelligent manufacturing" with differentiated layout
From home to overseas, the pace of expanding the territory has never stopped. SAIC Maxus MAXUS, which has established a differentiated overseas model for Chinese car companies with a "high-end route", will sell 52,094 units overseas in 2021, catching up with the annual sales in 2020 in just seven months. Up to now, SAIC Maxus has accumulated sales of more than 140,000 units in overseas markets, overseas business in 51 countries and regions, sitting on Australia and New Zealand, the Americas, Europe, the Middle East four "10,000-vehicle markets", and in the two major sectors of overseas traditional energy, new energy, commercial vehicles, passenger cars, to seize the forefront of the market segment, can be called "overseas Chinese auto new force".
SAIC Maxus has sold more than 140,000 units in overseas markets, and its overseas business covers 51 countries and regions
In the overseas new energy blue ocean markets such as Europe and the Americas, SAIC Maxus has a forward-looking layout and seizes the high ground, and its annual sales in 2021 will increase by 99% and 214% year-on-year, respectively! In the whole of last year, SAIC Maxus's exports of new energy to the European market have reached 17% of the overall export volume, and the sales volume of new energy vehicles in the European market has reached 90%. In the field of new energy commercial vehicles, SAIC Maxus has become the first Chinese automobile brand to fully cover the European light commercial vehicle electric segment. Only one year after the nordic listing, the EV30, which is positioned as a "pure electric intelligent logistics expert", has formed a hot sale in Norway and other places, and has become the market share champion of the Swedish and Danish market segments; the EV90 positioned as "pure electric light passenger" has become the choice of many global enterprises such as DPD, the second largest logistics group in Europe, the international air express giant DHL, the global supermarket group TESCO (Tesco), the worldwide chain enterprise WALMART and so on. SAIC Maxus MAXUS has become a global leader in green logistics with its absolute advantages. In the field of new energy passenger vehicles, SAIC Maxus also allows Chinese brands and technologies to quickly gain a foothold in overseas markets, as the first Chinese brand new energy household MPV in Europe, EUNIQ 5 won the "electric vehicle capital" Norway's new energy MPV market first; the world's first full-size luxury intelligent pure electric MPV MIFA 9 was officially exported to the European Union, the United Kingdom, Norway in November, with electrification, intelligent technology accumulation and customization capabilities, MIFA 9 with high-end positioning, The high-end price officially launched an impact on the high-end new energy passenger car field in Europe.
SAIC Maxus MAXUS new energy models seize the high ground in overseas new energy blue ocean markets such as Europe and the Americas
In the field of traditional energy, SAIC Maxus MAXUS deeply cultivates the mature and diversified overseas developed automobile market, takes root in the field of pickup trucks, wide-body light passengers, MPV and other multi-category commercial and passenger fields, and strongly participates in global competition. In the global pickup truck market, SAIC Maxus conquered the global pickup heights such as the Americas and Australia, competing with the old powerhouses such as Japan and the United States that have been entrenched for many years, and the market share continued to rise. In Chile, SAIC Maxus MAXUS T70 and other pickup truck series products have stood out in the white-hot competition of up to 24 global pickup truck brands, surpassing international brands that have long dominated the market and ranking among the top three in the market segment; in the field of light commercial vehicles, SAIC Maxus won the market share of the New Zealand market segment, helping the market to rush into the single market "10,000 clubs" and helping the sales of Australia and New Zealand to increase by 65% year-on-year in 2021; in December, SAIC Maxus maxus officially entered North America, one of the world's three major automotive markets, challenging the high-threshold market with a mature market system and the gathering of mainstream brands around the world, and facing a highly competitive market environment. With the product quality of "State Guest", SAIC Maxus also represented "China Intelligent Manufacturing" to help the Dubai World Expo, and the G50 and V90 as the "official designated cars for the Chinese Pavilion of the 2020 Dubai World Expo" showed the confidence and style of big country cars to the international stage. With intensive cultivation in various categories and segments, SAIC Maxus MAXUS is becoming the first Chinese brand in many overseas fields with the posture of "dark horse", and is full of confidence in the high-end route on the global stage.
SAIC Maxus MAXUS pickup trucks are strongly participating in global competition, and their market share continues to rise
Product strength has achieved market position, and the co-creation model with users highlights the brand height, SAIC Maxus MAXUS has been recognized by the market through forward-looking intelligent technology, diversified customized products, and temperature contact with users. At the end of 2021, SAIC Maxus MAXUS consolidated its leading position in many market segments at home and abroad with excellent sales performance. With the continuous deepening of C2B user co-creation customization, SAIC Maxus will continue to upgrade its technical strength, accelerate the pace of energy transformation, achieve brand upgrading, and enter the new decade with users to "co-create" a new experience of multi-scenario and multi-energy choices.