In 2021, Dongfeng Cummins' Sales of China VI Heavy-Duty Diesel Engine reached a new high.
From January to November 2021, the sales volume of China VI diesel heavy-duty trucks in China has achieved 11 consecutive increases, so the sales of China VI heavy-duty diesel engines have also achieved leapfrog growth year-on-year. Among them, from the sales volume of the first 11 months of 2021, Dongfeng Cummins has performed particularly well in the National VI heavy-duty diesel engine market, with 42,300 units of China VI heavy-duty diesel engines sold from January to November, with a market share of up to 19.1%, continuing to maintain the industry's leading trend.
Cumulative sales of 42,300 units in the first 11 months, market share as high as 19%
According to the first commercial vehicle network, from January to November 2021, Dongfeng Cummins sold 42,300 units of China VI heavy-duty diesel engines, ranking the top two in the industry, with a market share of 19.1%. To achieve such good results, it is inseparable from the continuous and stable monthly sales performance of Dongfeng Cummins. In the first 11 months of 2021, Dongfeng Cummins ranked at the top of the sales of China VI heavy-duty diesel engines every month, and won the five-month single-month sales championship, including a four-consecutive championship.
Data source: Terminal sales data (traffic insurance caliber, excluding exports and military vehicles)
Specifically, in January 2021, the domestic National VI heavy-duty diesel engine sold 12,200 units, of which Dongfeng Cummins sold 3229 units, achieving a year-on-year increase of 218%, and won 26.37% of the market share, ranking first in the industry.
From April to July, Dongfeng Cummins continued to exert its strength, ranking first for four consecutive times. Among them, in April, the monthly sales of China VI heavy-duty diesel engines exceeded the mark of 20,000 units, with monthly sales of 22,000 units, and Dongfeng Cummins regained the first place in the monthly list with 4918 units, an increase of 148% year-on-year, and a monthly share of 22.40%.
In May, China VI heavy-duty diesel engines sold 16,100 units, and Dongfeng Cummins won the championship with 3,770 units, an increase of 60% year-on-year, and a monthly share of 23.46%.
In June, China VI heavy-duty diesel engines sold a total of 16,200 units, while Dongfeng Cummins won the third consecutive championship with 3,876 units, an increase of 66% year-on-year and a monthly share of 23.86%. In the first half of the year, Dongfeng Cummins sold 20,300 units of China VI heavy-duty diesel engines, achieving a year-on-year increase of 138%, and successfully won the semi-annual sales champion.
In July, the first month of the official implementation of the National VI regulations, Dongfeng Cummins also performed well, with a single monthly sales of 3515 units, once again won the single-month sales champion of the National VI heavy-duty diesel engine, achieving four consecutive championships.
In addition to the 5 single-month sales championships, the remaining 6 months of Dongfeng Cummins also achieved a good result of runner-up. Such a "non-one-two" record together constitutes a good result of accumulating 42,300 units from January to November 2021, ranking among the top two in the industry. Overall, in the first 11 months, the National VI heavy-duty diesel engine sold 219,100 units, and Dongfeng Cummins won about 19.3% of the market share in this year's China VI heavy-duty diesel engine market, nearly 1/5 of the market share.
Star products excellent China VI service layout earlier
Why is Dongfeng Cummins so popular in the China VI heavy-duty diesel engine market?
In fact, the reason is not difficult to find, that is, the technical advantages of China VI and the emphasis on China VI services. At present, since 2021, Dongfeng Cummins' various initiatives have reflected its emphasis on the national six era, so whether it is national six products or national six services, Dongfeng Cummins is at the forefront of the industry.
In terms of products, Dongfeng Cummins' National VI engine products cover 4-15L and the power range covers 150-680 horsepower, which has the characteristics of being more intelligent, more efficient, more fuel-efficient and more reliable. Among them, in the National VI heavy-duty diesel engine market, Dongfeng Cummins Z14 engine is a star product in the industry, this engine output power covers 480-600 horsepower, the maximum torque is as high as 2750 Nm, and when the speed reaches 900 rpm, this engine can output 2500 Nm of torque. The advantages of Z14 are not only reflected in the strong power, low fuel consumption, its own weight is also lighter, which can help the vehicle reduce weight. The Z14 engine, which has a number of advantages, is one of the preferred powerhouses for high-end heavy-duty truck products, and has played a leading role in Dongfeng Cummins' good results in the National VI heavy-duty diesel engine market. Not only that, at the end of September this year, Dongfeng Cummins took the lead in launching a 15L engine, which was laid out in advance for its six major horsepower segments.
In terms of services, Dongfeng Cummins is one of the earliest engine companies in the industry to lay out the Service Upgrade of China VI, and as early as August 2019, Dongfeng Cummins deployed the first DPF ash cleaning equipment in Beijing. In view of the national VI service capacity building, Dongfeng Cummins has long carried out service digitalization, maintenance standardization and other work. Dongfeng Cummins also set up a "customer club" of Old Friends Hui to fully realize the customized service care of "people, cars and roads". Since then, Dongfeng Cummins has continued to exert efforts in the aftermarket, through the establishment of Dongkang expert support system, the opening of the "expert service, free world" 2.0 service brand first year, the launch of the old friend hui "core service" and other initiatives, and constantly consolidate the service capabilities of China VI. Early layout and continuous investment, Dongfeng Cummins took the lead in establishing a complete China VI service system, which greatly improved the experience of China VI heavy-duty diesel engine customers.
Conclusion
Excellent products and services in place have created a super high market share of Dongfeng Cummins in the National VI market in 2021, so in July this year, when china VI was fully implemented, the 100,000th National VI engine of Dongfeng Cummins was successfully rolled off the production line.
2022 is coming, and this year is completely entering the competition of the "National SIX Era". Can Dongfeng Cummins in 2022 maintain a super high market share of nearly 20% with its excellent products and excellent services? The first commercial vehicle network will continue to pay attention.