Text/JING Review/ZiYang Proofreader/Zhiqiu
Defeating Weilai and Ideal, the domestic "new energy vehicle brother" changed owners, selling 98,000 vehicles a year
According to data from the Association of Automobile Manufacturers, the monthly sales of new energy vehicles in China will show an overall growth trend in 2021, and the growth rate will continue to expand. The rapidly expanding market has also created opportunities for prepared manufacturers to overtake in curves.
According to the sales data released by various manufacturers, Xiaopeng Automobile successfully defeated Ideal and Weilai in 2021 and became a domestic "new energy vehicle brother".
Specifically, the annual delivery volume of Xiaopeng Automobile was 98,155 units. In the first half of the year, Xiaopeng was suppressed by ideals and Weilai, but in the second half of the year, Xiaopeng began to exert force. Not only did the sales exceed 10,000 for four consecutive months, but also won the sales championship in the next three months, and the number of deliveries of Xiaopeng Automobile in December reached 16,000, far ahead of Weilai and Ideal.
In the author's opinion, there are three reasons why Xiaopeng Motors can catch up later.
First, the price of Xiaopeng Automobile is relatively close to the people.
The price range of Xiaopeng Automobile is between 149,800 and 219,900. Weilai and Ideal Car, most of the prices are above 300,000. The lower price means that Xiaopeng can reach more consumers. Moreover, Xiaopeng Automobile's price reduction and preferential treatment are also greater than Weilai and ideal.
In essence, the positioning of Xiaopeng Automobile is not the same as that of Weilai and the ideal, and the latter two manufacturers are taking the high-end route and have price baggage, while Xiaopeng is a representative of the people-friendly faction, and it is reasonable that the sales volume is higher.
Second, Xiaopeng provides users with more choices.
The pace of Xiaopeng Automobile's launch of new products is much faster than that of the other two companies, and in 2020, Xiaopeng P7 is listed. In 2021, Xiaopeng P5 was brought, and according to the official introduction, in 2022, Xiaopeng will also release a new SUV - Xiaopeng G7.
It can be seen that Xiaopeng Automobile not only has a fast release frequency, but also gradually enriches its product range and covers more customers.
In contrast, Ideal Cars has only had one Ideal ONE on sale in the past year, which has severely limited the sales of Ideal Cars.
Third, Xiaopeng Automobile is cost-effective, and although the price of Xiaopeng Automobile is low, the product quality is not worse than Weilai and ideal. Xiaopeng's lidar technology and automatic driving technology, looking at the entire new energy vehicle track, are among the best.
In the author's opinion, Xiaopeng wants to replicate the rise of China's mobile phones in the smart car track. The product comprehensively benchmarks the top products on the market and actively applies new technologies and hardware, which is why many people have ridiculed Xiaopeng Automobile's best is always the next one.
In fact, through the above comparisons, it can be found that Xiaopeng Automobile is not currently sitting on the throne of the new chinese car-making forces. Although Xiaopeng Automobile is quite ahead in terms of delivery volume, it has not established an absolute advantage. Moreover, the Xiaopeng automobile brand has obvious shortcomings.
For example, Xiang Xiaopeng does not have an ideal ONE such a blockbuster, nor does it establish a high-end brand image like Weilai. In the future, once the ideal increases the number of new models and Weilai begins to grab the market downwards, The market share of Xiaopeng Automobile may be divided by the other two companies.
The good news is that Xiaopeng is already aware of this problem. Combined with the news previously exposed, the new car Xiaopeng G7 released in 2022 is a high-end model with higher pricing.
With the help of this product, Xiaopeng has the hope of entering the high-end market, and xiaopeng G7 will also take away some ideal ONE car users, which will play a role in limiting the development of opponents.
Of course, it is not only Xiaopeng who has shortcomings. It is not easy for Ideal and Weilai to make up for their shortcomings. Although the current new energy vehicle market is expanding rapidly, and every manufacturer has the opportunity to sit in the first position, from another point of view, the original number one enterprises can also take this opportunity to widen the gap between themselves and their opponents.
In your opinion, can Xiaopeng sit firmly on the throne of a new energy vehicle brother?