The 2022 International Consumer Electronics Exhibition (CES) officially kicked off in the early morning of January 5, Beijing time, and BMW officials also officially released the iX M60 model on the first day. The car can be seen as a previously released bmw iX high-performance version, which has a maximum power of 619 horsepower.
At the same time, the domestic price of the new car was also announced, which was 996,900 yuan. This means that the BMW iX M60 will become the first BMW M series pure electric model that consumers can buy in China. It is reported that bmw iX M60 will start delivery in the middle of the year.
The new car is identical to the previously launched BMW iX xDrive50 version in terms of appearance and interior, with minimal changes. The large, kidney-shaped closed grille and narrow light set make the new car transform into an angry-eyed beast, mighty and domineering. In terms of interior, the layout of the new car is streamlined, and the suspension double screen design is adopted, which is full of scientific and technological sense. Crystal knobs are placed on textured wood-grain panels, which may be the exclusive luxury of BMW, with a sense of sophistication and ceremony.
The most critical is the power aspect, BMW iX M60 is equipped with a pure electric drive system composed of two motors in front and rear, with a maximum power of 619 horsepower, a peak torque of 1100 Nm, and zero hundred acceleration in only 3.8 seconds, worthy of the performance beast. The new car is also equipped with an ejection start mode, and the top speed is limited to 250 km/h. For reference, the BMW X5 M on sale accelerated to 3.9 seconds and sold for 1.4389 million yuan. In this way, as BMW's first model with more than 1,000 Nm of torque, the BMW iX M60 is not somewhat cost-effective. In terms of endurance, under the harsh WLTP conditions, the maximum cruising range of the new car can reach 566km.
The official price of Tesla Model X with cool gull wing doors is 939,990 yuan to 999,990 yuan, which will become a direct competitor of BMW iX M60 combined with its price and model positioning. However, the Tesla Model X Plaid version has three motors, and uses all-wheel drive, the maximum power is 1020 horsepower, and the zero hundred acceleration takes only 2.6 seconds, which is more aggressive and exaggerated.
For a first-line luxury brand like BMW, the price of this flagship model is indeed not outrageous. If you go back to 3-5 years ago, such a model can be called amazing, it may be a ceiling-level existence in terms of brand, appearance, interior, power, etc., and there are definitely users in China who are happy to taste it.
However, in recent years, domestic new energy forces have sprung up, and they have launched models that are not weaker than traditional luxury brands in all aspects. So, are you optimistic about such a performance beast that BMW has high hopes for? Do you think BMW can regroup with this car and kill all four in the field of flagship performance SUVs? Feel free to leave your answers in the comments section below.