In the face of the arrival of the new energy wave, no car company can stand alone, only by conforming to the trend of the times and accelerating the pace of change can it not be eliminated.
As strong as the king of the fuel industry, the Ashkenazi BBA, he also had to drag the redundant body to force the "elephant to turn". However, on the road of new energy transformation, compared with Mercedes-Benz Audi, BMW is somewhat different, because BMW still does not have an independent pure electric platform, and can only rely on the "fifth generation of electric drive technology" to forcibly assign electricity to each level of models.
Shouldering the heavy responsibility of the high-end image of the brand in the electric era, it is taken over by the BMW iX, the flagship pure electric model born from the BMW iNEXT concept car. And in order to take advantage of the moment of electrification to play some breakthrough innovations, BMW has adopted many unique designs on the BMW iX. For example, the unusual personality of the shape, the eye-catching "big nostrils" grille after the expansion of the electric, are constantly challenging the public's aesthetics.
In terms of interior layout, BMW has also become particularly aggressive, equipped with dual screens and iDrive 8.0 car machines, and the use of leather, metal and crystal texture materials to create a sense of technology and luxury, the rest of the place is also trying to find opportunities to break through the shackles of self, such as the central control layout around the driver's design, only serve the driver's seat, the co-driver inexplicably has a feeling of abandonment.
However, it is interesting that in the face of the design of BMW iX, which has been criticized by consumers, BMW staff once said such a paragraph in a documentary called "iNEXT Discovery Journey", "Designers live spiritually in the next 5-10 years", which means that the design of BMW iX you can't understand now, you have to wait for five or six years to understand. Sure enough, time can really cover people's eyes...
When BMW completely released itself on the BMW iX, people could not help but hope that the BMW royal modification brand known as the Ashkenazi JDM would be saved. However, after the high-performance version of bmw iX, the iX M60, appeared on the stage at CES 2022 (International Consumer Electronics Exhibition), people found that the M Power department that was forced to operate was really deeply rooted in the true transmission of China's "fish party" in a perfunctory degree, of course, it can also be understood that this is due to the M Power department's caution and conservatism in embracing electrification of the iX M6.
As bmw's first M series electric vehicle introduced for domestic sales, the price of the iX M6 is 996,900 yuan, which is 150,000 yuan higher than the price of the ordinary version, and most of the price increased this time is not reflected in the styling design. The appearance still follows the shape of iX, even the M sports kit is too lazy to make some adjustments, although the tires are affixed with the M logo, but in fact the style is still no different from the iX, and the existence of the blue M high-performance brake caliper makes it have a bit of M taste. The biggest change in the tail is the addition of the high-gloss black gold-rimmed M logo.
As for the changes in the interior of the iX M6, we really have to look carefully to find out, as if the electrification is also carrying the M part to be de-traditional, the carbon fiber trim, tri-color stitching, etc. are gone, even the seats have no signs of movement properties, only the M logo in the upper left corner of the instrument screen, occasionally reminding us of the identity of the TA.
As for the previously promised "one-click color change" body and "cutting-edge car audio and video experience", the former is basically hopeless in China, as for the Combination of Bowers & Wilkins 4D Diamond Surround Sound System + 30 Speaker Speakers, equipped with a specially built BMW electric vehicle sound wave simulation, I don't know if it can bring users a different sense of experience.
Although in terms of styling design and care, the iX M6 is perfunctory, and even gives people a feeling of labeling M. But in the performance control that needs to defend dignity, the iX M6 still has the stubbornness and persistence of sticking to the bottom line.
The iX M60 has a maximum power of 619Ps, a peak torque of 1100N·m, an acceleration time of 0-100 km/h of 4.6 s, and a cruising range of 575 km under WLTP conditions. For comparison, the power parameters of the currently sold iX xDrive50 are 524Ps/765N·m, although it is not as good as the latter (630km) in terms of endurance, but who really plays with the performance M model, who talks about endurance?
In order to ensure that the vehicle can take into account the driving comfort and sports control, the iX M60 uses a large number of technical escorts on the chassis, such as front double wishbone rear five-link suspension, M exclusively tuned adaptive dual-axis air suspension and electronically controlled shock absorbers, xDrive all-wheel drive, rear axle active steering, M sports braking system, etc. This combination, combined with the powerful power after the advancement, will inevitably allow users to enjoy double the driving pleasure.
iX M60 should disappoint many BMW M fans, although the performance of performance control is remarkable, but for consumers, sports is not only reflected in the wind, it makes people look at the blood surging at a glance, the hormonal soaring shape, and the sports atmosphere created is also extremely critical. The iX M60 feels like a weird skin bag wrapped in an interesting soul, like it is like, but can only be viewed from a distance.
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