At the beginning of 2022, major new energy vehicle brands have announced the delivery data for December 2021 and the whole year, among which the figures released by the high-end smart pure electric brand Extreme Kr are quite eye-catching.
In December 2021, with only one model, the second full month of deliveries reached 3,796 units, an increase of 88.7% month-on-month, becoming the fastest brand among the new forces to deliver 3,000 units in a single month. Behind this is the "extreme krypton speed" brought by the accumulated power, from the preparation of the layout 7 years ago, to the official release of the brand in 2021, and then to the opening of product delivery, extreme krypton has always maintained a high-speed development trend.
ZeeKR 001 took only 192 days from the opening of the pre-sale to the official delivery of the product; from the first month of October 2021 to deliver 199 units, November 2012 units, and then to December delivery of 3796 units, "Extreme Kr Speed" not only created a record in the new power brand to achieve delivery, but also achieved a new record in delivery volume at the beginning of delivery. At the same time, ZEEKR 001, with an average order price of more than 335,000 yuan, is also constantly improving the value of Chinese brands.
Since the start of delivery, in just over 2 months, the cumulative delivery volume of Extreme Kr has exceeded 6,000 units, especially in the current situation where the global supply chain is very tight. Behind the figures, not only is Extreme Krypton's efforts to ensure delivery in the face of the impact of the epidemic and supply chain pressure, but also shows the systematic ability of Extreme Kr from production to delivery. Since the start of delivery of ZEEKR 001, the delivery area currently covered has reached more than 150 cities across the country.
The creation of "extreme krypton speed" is inseparable from the strong production and intelligent manufacturing ability of extreme krypton intelligent factory. Unlike most new brands that are released first and then built, the construction of the Krypton smart factory in Ningbo has started construction as early as 2018, and the early layout has laid a solid foundation for subsequent rapid delivery. According to the plan, the annual design capacity of the Extreme Kr Smart Factory will reach 300,000 vehicles, which is still in the initial stage of capacity climbing, and the delivery volume will be greatly improved after the continuous release of production capacity.
At the same time as announcing the delivery volume, Extreme Kr also launched the latest 2022 Chinese New Year sales policy. While continuing to make efforts to deliver 2021 orders, due to the impact of the global epidemic, supply chain costs have risen, and since January 1, 2022, the starting price of ZEEKR 001 YOU edition has been raised by 8,000 yuan to 368,000 yuan; at the same time, the optional price of the WE version of the high-performance air suspension system package has also been raised to 28,000 yuan. In addition to the price adjustment of some configurations, compared with the 2021 policy, under the new policy in 2022, the equity of different models has also declined.
After the announcement of the Kr 2022 New Year sales policy, some users have feedback that under the specific configuration combination of the WE version of the model, there will be a lower price in 2022. In fact, in the current YOU version of the model and the configuration of most OF the WE version of the model, the price under the new policy in 2022 has increased significantly, and the price of the specific WE version model is lower, which is no longer included in the no longer free electric light blue car paint (value 6000 yuan) and delivery package.
The overall decline of the New Year sales policy of Extreme Kr in 2022 is obvious, but Extreme Kr also continues to provide users with a wealth of personalized choices, and has also introduced a variety of configurations of limited and free combinations in the sales policy in 2022; at the same time, in the YOU version of the lifetime free charging rights, in addition to the self-built charging system 400 degrees / month, users can also choose home charging piles 600 degrees per month.
On the third track of the intelligent electric industry, Extreme Krypton continues to evolve and grow with the power of giants and pure user thinking. In 2021, Extreme Kr has laid a solid foundation in terms of products, users and ecology, which will provide a strong impetus for the further development of Extreme Kr in 2022. Extreme Kr will continue to adhere to its own forward rhythm, go all out to create the ultimate experience of travel life with the majority of users, and bring more exploration to the upgrading of China's automobile industry.
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)