As a new brand of high-end intelligent pure electricity, Extreme Kr has attracted the attention of many consumers after its release in April this year. The first model, ZEEKR 001, received a "blockbuster order" when it opened the reservation, and the number of large quantities has exceeded the production volume in 2021. While gaining market recognition, the realization of mass production delivery has become the focus of external attention.
Recently, Extreme Krypton announced the delivery data of ZEEKR 001 in November, reaching 2012 units. This is the first complete sales month since ZEEKR 001 opened the first batch of car owners on October 23, compared with the performance of other competing brands in the same period, superimposed on the tight global supply chain environment, Extreme Krypton's delivery report card is even more valuable.
As early as the debut of Krypton, in the face of the outside world about the advantages of Krypton, its CEO An Conghui once said, "Compared with traditional car brands, we are more thorough, with the needs of users in the era of intelligent electric as the core, compared with the new car manufacturers, we also have more mature and more comprehensive quality resources." "Bringing together the advantages of traditional car companies and new car manufacturers, Extreme Kr has not lived up to consumer expectations, and according to the current delivery arrangement, the delivery volume of Extreme Kr in December is expected to double from the previous month, and it is expected to exceed 4,000 units." It took more than half a year from the release to the realization of high-volume delivery, and Relying on its strong system capabilities, Extreme Kr is creating its own "Extreme Kr Speed".
Smart factory shows efficiency and intelligent manufacturing is of high quality
The creation of "Extreme Kr Speed" is inseparable from the strong production and intelligent manufacturing ability of its Ningbo Smart Factory. Unlike most new brands that are released first and then built, the Construction of The Extreme Kr Ningbo Smart Factory has started construction in 2018, and the early layout has laid a solid foundation for subsequent rapid delivery. According to the plan, the annual production capacity of the Krypton Smart Factory will reach 300,000 vehicles, which is still in the initial stage of capacity climbing, and the delivery volume will be greatly improved after the continuous release of production capacity.
As the birthplace of ZEEKR 001, the Kr Smart Factory is built based on the concept of "digitalization and intelligence". In order to improve production efficiency, the four workshops have invested huge initial costs and fully adopt industry-leading intelligent equipment. While achieving a high degree of automation, the "extreme krypton speed" is demonstrated in various workshops. The stamping workshop has a fully enclosed automated five-sequence production line, the automation rate of the whole line is more than 90%, with a key automatic mold change function, the mold change time is less than 180 seconds; more than 300 flexible robots in the welding workshop work synchronously, and the welding automation rate reaches 100%; the painting workshop is equipped with Dürr robots to realize the automatic spraying inside and outside the body; the assembly workshop also realizes the full automation of key station equipment. Since the leading krypton smart factory was officially put into operation in September, it has been working hard to speed up so that it can calmly cope with larger batch deliveries in the future, so that the waiting time for users to pick up the car is relatively shortened.
While refreshing the "Extreme Kr Speed", The Extreme Kr Ningbo Smart Factory never relaxes its control over product quality. Using digital technology, product quality management data is collected to achieve refinement, real-time and visualization. Each ZEEKR 001 delivered to the user must go through a five-step strict quality inspection process, and the whole production process is real-time monitoring of production quality to ensure the production of qualified products and traceability. With the blessing of the Krypton Smart Factory, ZEEKR 001 allows users to ride comfortably and with peace of mind.
Adhere to the user's thinking product upgrade to meet the needs
"Extreme Kr speed" is the efficient pursuit of Extreme Kr on the road of development, and the rapid response to user feedback in product creation is the best proof. Since its inception, Krypton has attached great importance to user relationships, and users are regarded as friends, colleagues and co-creation partners by Kr. Compared with the concept car, ZEEKR 001 achieved a total of 342 optimizations, and in the case of configuration and calibration have been locked, ZEEKR 001 has achieved more than 60 product experience improvements based on user feedback suggestions. The multiple optimizations in a short period of time have implemented the "extreme krypton speed", reflecting the sincerity of extreme krypton to users, and more reflecting the hard core strength of extreme krypton products.
ZEEKR 001, built based on THE VAST INTELLIGENT EVOLUTION EXPERIENCE ARCHITECTURE, has added a large number of digital and intelligent highlights, and has the ability to re-evolve in order to realize the growing needs of users. In the past, the three most difficult parts of traditional cars to evolve, Extreme Kr has a solution, the chassis system to achieve digital centralized control, can continue to upgrade OTA, can cover a variety of car scene needs. In response to the user's pursuit of comfort in the intelligent era, The leading intelligent electronically controlled air suspension of the same level of Kr has 20 kinds of scene functions, which can be continuously upgraded through FOTA, and users can get an excellent driving experience in different travel scenarios.
The powerful power performance of ZEEKR 001 shows the "extreme krypton speed" to the fullest. Thanks to the high-performance permanent magnet twin electric drive system, the ZEEKR 001 has a maximum power of 400 kW, accelerates to 3.8s per 100 km/h and has a braking distance of 34.5 m from 100-0 km/h. These performance data and performance are important factors for many consumers to finally decide ZEEKR 001. In addition, the ever-evolving ZAD intelligent driver assistance system is also the focus of consumer attention. Based on the feedback of various travel scenarios, ZEEKR 001 will also update and upgrade the ZAD intelligent driving assistance system through a phased OTA method to bring users a safer and more convenient intelligent travel life in a timely manner with "extreme krypton speed".
The "extreme krypton speed" of the whole system is expected to continue to increase
Since the start of delivery in October, Extreme Kr has invested a lot of energy in all aspects related to delivery. In less than two months, the "extreme krypton speed" drove the rapid evolution of extreme krypton. At a time when mass production is becoming more and more mature, the delivery area of extreme krypton has expanded to 150+ cities across the country, and the prospective owners in various places can expect to receive goods. In response to the user's electricity anxiety, Extreme Kr has long been preparing for self-built charging stations, and at present, self-built charging stations have been launched in 9 cities, and more cities will be landed in the follow-up. At the same time, the extreme krypton charging map accesses the mainstream operators across the country, and constantly enriches the third-party sites, with a total of 250,000 + charging terminals. The one-stop home charging service has achieved nationwide coverage and has served car owners in 211 cities. Such a rapid deployment highlights the obligation and responsibility of Extreme Kr as a user-oriented brand to serve users.
During the Guangzhou Auto Show, Extreme Kr released the user service brand ZEEKR Care, which once again strengthened its determination to join hands with users, and it is also another major commitment to users after the delivery is opened. Based on the application of intelligent, digital and humanized technology, it realizes the accurate reach of user services. In terms of channel expansion, there are currently more than 10 extreme krypton spaces, 1 extreme krypton center and 3 extreme krypton delivery centers in the country. In the future, these figures will continue to expand. With the gradual easing of global supply chain tensions, the gradual release of the production capacity of the Krypton factory, and the continuous improvement of the krypton channel service system. The doubling of deliveries in December is the starting point, and the "Extreme Kr Speed" will continue to increase and drive the entire field of Extreme Kr forward. Compared with other competing brands, the young Krypton has achieved such a great development in just over half a year after its release, and its potential is unfathomable. In the third pole between traditional car companies and new car companies, it may become a new sample in the field of high-end intelligent electric vehicles.
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