Since its listing in September 2016, Mitsubishi Outlander can be described as "not seeking progress".
It may be that the case of not changing the model for five and a half years occurs in most Japanese brands, but if it is a product that does not change or even changes in five and a half years, even in japanese brands, it is rare.
But Outlander is like this, not only the power system still maintains the old technical system, and even for the interior and exterior decoration has not changed much, and the annual mid-term modification is basically to regulate the price or fine-tune the configuration, but no matter how to reconcile, it is still unable to cover up the outdated, backward and chronological product power of Outlander.
However, it is interesting that there will still be many consumers willing to choose it, because last month's data has not been released, so we take November 2021 as an example, Outlander's monthly sales reached 7047 vehicles, although it can not be compared with CRV, RAV4, Willanda or Haoying, but the sales of more than 7,000 units are optimistic enough.
So why does Outlander, whose products are not satisfactory, show excellent results?
In fact, the sales source of Outlander is basically not enough to buy the same level of joint venture hot SUV model user groups, Outlander entry-level naked car guidance price of 159,800 yuan, the threshold is low, coupled with the terminal there are more than 20,000 downward exploration range (medium and high matching is more preferential), the user transaction price is mostly around 130,000 prices, but also an original Japanese joint venture SUV, strong attraction will naturally make up for the lack of products.
Outlander is not the first choice among low prices.
In fact, at this stage, in the joint venture brand, it is not only the price of Outlander, such as the products of American brands, but also has a better design, more mainstream power and a better product experience, so Outlander is not the first choice in the "low-cost joint venture SUV".
For example, Ford's Ruiji, as a competitor of Outlander, the guidance price of the Ruiji entry-level version is 169,800 yuan, which is 10,000 yuan more expensive than Orlander, but there is a decline of about 30,000 yuan in the terminal, which means that the price of the entry-level version of the Sharp-edge and the entry-level terminal of Outlander are basically within 140,000, but in the past period of time, the sales of the sharp-edge are becoming more and more weak.
Ruiji's sales in the past three months were 3935 vehicles, 2982 vehicles, and 1696 vehicles, which had nothing to do with Thelander's sales, but it should be known that in terms of products, Therander is competing with the Sharp.
The most typical is the power system, the 2.0L/2.4L+CVT power system used by Outlander still maintains the self-priming standard of five years ago, the maximum power is only 166 horsepower and 192 horsepower, and the 2.0T+8AT standard of the Sharp Edge has the power standard of crushing Outlander, the maximum power reaches 248 horsepower, the peak torque is 393 Nm, and after testing zero hundred acceleration to achieve the level of 7.5s, compared with the acceleration performance outside the Orlander 10s, it is obvious that ford sharp edge is one head higher.
And more importantly, As a solid Japanese SUV, Outlander did not play the fuel-saving characteristics of the Japanese SUV, of which the 2.0L model had a comprehensive fuel consumption of 7.4L per 100 kilometers under the NEDC working conditions, and the 2.4L model was 8.1L, which could not be compared with CRV and RAV4, and even compared with Ruiji, it was only a draw. After all, the comprehensive fuel consumption of the entire 2.0T engine is 7.3L-7.6L under the CONDITION OF NEDC, which means that the fuel cost of TheRuiji and Outlander is basically the same in the daily car process, but the power output is qualitatively different.
In addition to the core power system, the two also have a great difference in configuration performance, in order to achieve better comparison and more obvious analysis, we selected the same terminal sold to about 140,000 two entry-level models.
Sharp Edge: Two-Wheel Drive Premium Edition - Outlander: Two-Wheel Drive Freehand Edition
First of all, in the basic configuration, the entry-level version of the Sharp Edge uses electronic parking and with tire pressure display, front and rear side airbags, front and rear head airbags, brake assist system, traction control system and body stability system, while the entry-level version of Outlander only has tire pressure alarm prompts, and there is no more intuitive tire pressure display, and the above mentioned Sharp-related safety configuration, the entry-level version of Alllander is also not equipped, in the active and passive safety of Sharp Edge has a comprehensive leading manufacturing standards.
At the same time, in the intelligent technology configuration, Ruiji is equipped with 6.5-inch LCD instruments, vehicle OTA upgrades, remote start, keyless entry and other functions are not equipped with Outlander configuration, and in other configurations, Ruiji is also leading, such as opening the panoramic sunroof, active closing of the grid, engine start-stop, automatic parking, uphill assistance, 6 driving mode adjustment, leather seats, sub-control air conditioning, etc., we still do not see in Outlander,This is the difference between old products and new products. Both the visual and the use experience will be an all-round improvement.
The configuration highlights ford's leadership over Mitsubishi Outlander in terms of safety, intelligence, convenience and comfort, as well as in other areas.
The length, width and height of the car is 4585/1882/1688mm, although the body is slightly shorter than The orlander, but it should be known that in the wheelbase that affects the riding space, the Sharp Edge has a long wheelbase of 2710mm, which is longer than the wheelbase of the Orlander 2670mm, the short body long wheelbase can bring sufficient riding space for the vehicle, and the long body short wheelbase of the Orlander is to optimize most of the space to the trunk position, so the practicality of the Orlander is higher, and there is not much difference between the two cars. At the same time, the shaping method of short body and long wheelbase will make the visual appearance proportion more coordinated.
Coupled with the ford Ruiji has the name of "small Macan", it is more in line with the aesthetics of this era in terms of appearance shaping; the interior of the vehicle uses the mainstream suspension central control screen design, while a large number of leather-coated materials are used, and added to the piano paint trim and other embellishments, with more space-saving knob gear rod and other details design, the high-end sense is still very sufficient.
In contrast, Mitsubishi Outlander, most of the central control prevarication plastic material, and the use of the embedded central control large screen design, due to the thickness of the large people give a very "stupid" feeling, coupled with the "ladder file" setting, no matter how to look at the Outlander is slightly cheap.
Summary: It is not difficult to see that Ruiji has a more mainstream design and materials, more advanced configuration system, more powerful power and the same fuel economy compared to Orlander, and the user's experience is completely different, and it can even be said that the use experience of Sharp Ishi is half a grade higher than Orlande, but it is not as good as Outlander, it is really a bit puzzling, if I choose, both cars have dropped to 140,000, I will definitely choose to experience a more excellent Sharp Edge, rather than backward technology, Product force old Outlander. What are your thoughts on this?