It was once popular in China, widely welcomed by the domestic people, and was known as the national god car. But nowadays, there is hardly anyone on the road driving the car. Not only that, but now for every one sold, there is a fine of 2,000 yuan, what is going on?
The car mentioned above is the Santana. You should know that at the beginning, in the case of domestic cars, Santana's entry into our country was still robbed by everyone, even after ten years of the car's listing, its heat did not decrease at all.
But now the car has been rumored to be discontinued, so that everyone has sighed "memory killing", "to treasure the Santana at home". It is worth noting that this is the second time that the car has been discontinued in 10 years. So, is this news true?
In fact, as early as October 2012, the car did stop production, but after the old Santana withdrew from China, a new generation of Santana was soon ushered in.
This time, the reason why everyone thinks that the car is about to stop production is mainly because the project plan for 2022-2023 in the SAIC Volkswagen Yizheng factory has been circulated on the Internet, which shows that the production capacity of 5 cars, including Santana, is zero. In other words, during this period, the company will not produce these cars.
However, after this matter attracted everyone's attention, the company also said that it was not completely discontinued, but temporarily suspended. Mainly because the parts of the car are insufficient, the production capacity of the car is temporarily distributed to other cars. It is uncertain whether the car will be discontinued after that.
It can be seen that the car is only temporarily discontinued today, and it has not been produced again. However, with the changes in the demand for cars by domestic residents, this car is no longer everyone's first choice. According to the data, in 2020, Santana's car sales will only be 180,000.
Not only that, but now, for every Santana sold, you will be fined 2,000 yuan, what is going on?
In fact, this is mainly affected by the domestic double points. In recent years, the world has paid more attention to environmental issues, and China is naturally no exception. According to the relevant securities research report data, by the end of 2021, the new energy credit will exceed 5,000 yuan / point. And every Santana produced will generate -0.4 points, in other words, for every Santana sold, SAIC Volkswagen will be fined 2,000 yuan.
According to the company's data, in 2020, the company lost 360 million yuan because of this car. Specifically, in 2020, the average fuel consumption of the company is 5.18L/100km, but Santana's consumption in 100 kilometers can reach 5.6L. Coupled with Santana's sales of 180,000 yuan that year, calculated by a fine of 2,000 yuan / vehicle, in 2020 alone, the company was fined 360 million yuan.
From this point of view, for Santana, if the fuel consumption cannot reach the standard, then the suspension of production is also a better choice. However, as a national car with a history of 38 years, the current situation is also regrettable. So, what was the reason for the car's fall?
You know, in the 90s, there were already many domestic automobile companies in China, but when Santana introduced China, it was still sought after by everyone. In 1983, the car was of great significance as Volkswagen's first domestically produced car. At that time, because the car was relatively outstanding in terms of performance and parts, its price was once speculated to 200,000.
At that time, 200,000 was already equivalent to the current million, but at that time, there were still many rich people in China to buy, it can be said that this car is also the exclusive of rich people, with the development of the times, its price has slowly changed, most people can accept.
It is worth noting that in 1993, the annual production of the car reached 100,000 units; in 1996, its parts were also more than 90% domestic. By 2000, Volkswagen and Volkswagen of Brazil had joined forces to create a variety of models of the Santana. It is for this reason that in the 38 years since Santana entered our country, the car has won the domestic sales championship for 22 consecutive years.
And this 38-year-old national car, the final failure is mainly because of its lack of innovation, although the performance of the product is changing, but its appearance has hardly changed, until now, the appearance of the car and modern aesthetics are completely different, so it is no longer selected by the public, so that we can rarely see Santana on the market.