2021 is already the last day, and it is time to test the results, the year-end performance statements of various car companies will soon be released, and Hongqi will always be the fastest one. Today, Hongqi took the lead in announcing its own sales results in 2021, and the data showed that in December, the brand's sales reached 39,100 vehicles, creating a record high in a single month in history, while the cumulative sales of the entire year reached 300,000 vehicles, which also broke through the previous annual performance and achieved a year-on-year growth of 50%.
Although the sales target of 400,000 units has not been achieved, the figure of 300,000 has also made it a foothold in the luxury car market, becoming the second brand after the BBA troika, and undoubtedly surpassing Lexus, which sold about 200,000 vehicles in the first 11 months.
And looking back at Hongqi's performance in the past 4 years, it is also very amazing, in 2017 its total sales were only 4702 vehicles, in 2018 it rose to 30,000 vehicles, in 2019 it was more than 80,000 vehicles, in 2020 it broke through to 200,000 vehicles, and then to 300,000 vehicles this year, Hongqi's growth rate is quite terrible. At the same time, it also reflects the fact that independent car companies can not do a good luxury brand, nor do they not support domestic cars, as long as they can come up with excellent products, everything will come to fruition.
At present, Hongqi already has 4 sedans and 4 SUV models, including three pure electric vehicle models, covering the field of large SUVs from compact to large SUVs, and the price has been broadened from 140,000 to more than 770,000, and the product layout has been relatively comprehensive. And there is also a supercar with a pre-price of up to 15 million, which greatly increases the brand value. Of course, The most popular models of Hongqi are HS5 and H5, especially the average monthly sales of HS5 exceed 10,000 vehicles, and the sales of H5 in the first 11 months have reached more than 70,000 vehicles, and the main competitors facing these two models are joint venture brand models, and the terminal basically has not launched any discounts, and it is quite admirable to sell this volume at the original price.
In addition, the H9 as the flagship sedan of the family is also very worthy of praise, starting at 309,800 units, which is already very high for domestic brands, piercing into the hinterland of BBA. However, with its super competitiveness and excellent sense of luxury, the H9 has gained 40,000 sales this year, with an average monthly sales of more than 3,300 units, and has also been exported to overseas markets where the automobile industry is very developed such as Japan.
This year is actually a particularly difficult year, and Hongqi can show its strength in the face of adversity, and it can also encourage other independent brands and Chinese people. Hongqi's upside is still very large, next year it will further complete the product line, the currently known three new products including the new flagship SUV LS7 volume sedan H6, and the first MPV model, are blockbuster products. With the improvement of the product matrix, I believe that Hongqi will have more bright performance in sales in the future. It is not a dream to hit the target of 600,000 vehicles in 2025 and to go to the same camp as the BBA as soon as possible.