JUELUO car affair
Foreword: As China Ice and Snow Glory Athletes become elite owners of Hongqi, the flagship label of Hongqi H9 and the national attribute of Hongqi brand will be further established, once again highlighting Hongqi's national car style as an excellent representative of national brands.
"The silver and bronze athletes of the Tokyo Summer Sports Event who previously received the right to use the H9 for one year have expressed their love for the Hongqi products and hope to buy the H9 after the use rights are over." Just like the attitude of Chinese athletes facing the five-star red flag on the field, they also expressed the same loyalty, firmness and self-confidence to FAW red flag!
"Success does not have to be in me, success must have me"! In the face of the "collective sense of honor" of Chinese auto brands in the global auto market, the national brand FAW Hongqi is also doing this.
On April 16th, at the "Mission Sharing Glory Peer - China Glory Athlete Hongqi Luxury Car Delivery Ceremony" jointly organized by FAW Hongqi and the Winter Sports Management Center of the State General Administration of Sports, the 2022 Beijing Ice and Snow Event China Ice and Snow Glory Athletes officially became Hongqi car owners.
"The gift of Hongqi senior cars to all the athletes who won gold, silver and bronze medals at the Beijing Ice and Snow Festival is a firm implementation of the previous commitment." Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., said in his speech: "For the silver and bronze honor athletes who have delivered the right to use Hongqi H9 for one year, all of them have been upgraded to gift Hongqi H9 luxury cars. Chen Xu also said that in the future, in important events at home and abroad, Hongqi will continue to escort Chinese athletes to the field: "Where the Chinese team is, the Hongqi car must drive to where it is!" ”
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd
If you ask the current Chinese auto market, which Chinese car company is closer to "honor"? Obviously, it is FAW Hongqi. As a leader in Chinese brands that have continuously achieved "good results" and continuously broken through "actual achievements" in recent years, FAW Hongqi is becoming the "focus on the ice" together with athletes and moving towards a "world-class track".
It is undeniable that on this track, the eyes of the global auto industry are on FAW Hongqi. It's like everyone is talking about Wu Dajing. In fact, Wu Dajing, who once won the 500 meters of the Pyeongchang Winter Olympics to "stand up for gold", did not fall down and get up, then fall down and get up again, and finally won the championship after "nibbling on ice"!
Wei Yuyu, deputy director of the Winter Games Center of the State General Administration of Sport
As a Chinese athlete, whenever I stand on the field, a sense of mission and responsibility for winning glory for the country arises spontaneously. Chinese short track speed skater Wu Dajing and steel frame snowmobile athlete Yan Wengang said in an interview at the delivery ceremony that the spirit of perseverance and the spirit of struggle to break through, dare to challenge and dare to win have forged the spirit of Chinese sportsmanship.
Yes, the moment when the five-star red flag rises with the light of glory, it makes every athlete more determined and forges ahead. The FAW Hongqi brand is also forging ahead in its own track, reflecting the glory of Chinese sports. The athletes said: As sons and daughters of China, we are proud of the national brand of Hongqi in China, and we are proud of Hongqi's brand status and excellent product quality.
From the older generation of automakers "hand-in-hand" car manufacturing, to now grow into the "main player" in China's auto industry, the pace has been arduous, but the enthusiasm and tenacity for the race embedded in the bones of FAW Hongqi have not changed in the slightest. The current "new red flag", in addition to becoming a "sharp soldier" on its own track, it is also actively shouldering the responsibility and mission of helping the development of China's sports industry.
On September 10, 2021, FAW Hongqi signed a contract with the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China and became a strategic partner of the Chinese Snowmobile National Team, the Steel Frame Snowmobile National Team and the Bobsleigh National Team, fully supporting the three national teams to prepare for the Beijing Ice and Snow Festival.
On January 19 this year, China FAW strategically signed a contract with the "TEAM CHINA" Chinese national team to provide vehicle service guarantee for Chinese athletes in major domestic and international sports events in the next few years; become a strategic partner of the national shooting team, and help Chinese athletes create brilliant achievements with sincerity and strength.
In fact, the athletes' good results on the field have indeed not left the "layout of the red flag". Among them, FAW Hongqi joined hands with aerospace science and technology to support China's sports industry to become more self-reliant and self-reliant with industrial strength. Last year, the domestic snowmobile equipment developed by Hongqi broke the monopoly of foreign brands and used its independent scientific and technological strength to support China's ice and snow sports to create good results.
In the end, we also saw a faw-roiling red flag. Especially during the 2022 Beijing Winter Olympics, FAW Hongqi cooperated with the Zhangjiakou government to provide a support team composed of 120 Hongqi cars for the Zhangjiakou racing area, and completed the vehicle support task of the ice and snow event with "industrial strength".
In the face of the arrival of the ice and snow event, FAW Red Flag once again marched in glory. During the period, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., participated in the torch relay of the Beijing Ice and Snow Festival, expressing the glory and responsibility of Hongqi people, and showing the brand spirit of Hongqi people holding high the torch and moving forward for Chinese sports.
In addition, on the day of the event, FAW Hongqi joined hands with China Ice and Snow, with the support of xinhua media, to release the co-creation IP "Ice and Snow Is Just Red", and displayed the first video featuring Honor Athlete Ren Ziwei, adding new highlights to help China's ice and snow sports and innovative sports marketing communication.
Kung Fu pays off. Just as the level of Competition for Chinese athletes such as Wu Dajing has been greatly improved, it has continuously created good results in domestic and foreign competitions. In 2021, New Hongqi repeatedly refreshed the brand's single-month sales record, and its annual sales in 2021 exceeded 300,000 vehicles, an increase of 50.1% year-on-year, and led the industry average with a sales growth rate of 10 times!
Among them, the Hongqi H9 premium sedan, which is one of the sales engines, is also constantly competing towards the status of "outstanding athlete".
Just as short-track speed skating has always been the strength of the Chinese team, the Hongqi H9 has also become a pioneer of FAW Hongqi competing for the global luxury car market. Up to now, Hongqi H9 has set a benchmark position for the C+ class luxury flagship sedan in the new era by using global resources, integrating forward-looking technologies, and establishing the benchmark position of C+ class luxury flagship sedan in the new era with "five beyond innovation" and "nine top technologies". Even the BBA does not dare to underestimate the sales performance of the Hongqi H9 in the luxury car market.
As a well-deserved flagship product and the collection of independent technology of FAW Hongqi, Hongqi H9 is the vehicle that can best highlight the glory of athletes. The delivery of the Hongqi H9 premium sedan of China Ice and Snow Glory athletes is showing the new look of the Hongqi brand in the new era, and at the same time fully kicking off the "new" prelude to brand innovation, product innovation and technological innovation.
At the delivery ceremony, Ni Huizhong, director of the Winter Sports Management Center of the General Administration of Sports, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Wu Dajing, a athlete of ice and snow glory, Ren Ziwei, Li Wenlong, Fan Kexin, Qu Chunyu, Gao Tingyu, Su Yiming, Xu Mengtao, Qi Guangpu, Sui Wenjing, Han Cong, Yan Wengang and hundreds of media attended the event to witness the glory moment.
Undoubtedly, even so many athletes who have achieved outstanding results are driving the red flag to create miracles, and we who are on the consumer side, what reason do we have not to support the "red flag", not to share the "mission", not to walk with the "glory"!
Edit | symyan
Permanent Secretary-General of North China Automotive New Media Cluster
Vice President Unit of Liaoning Automobile Circulation Association