Dream with one heart, honor to walk together! On April 19th, FAW Hongqi and Air China held a customer experience ecological signing ceremony for Air China's "Qingqi New Voyage to Enjoy Expectations". As Chinese brands, Hongqi and Air China have always been committed to providing customers with more convenient and diversified travel products and services. The signing ceremony marks the comprehensive cooperation between the two sides in the business fields such as travel services, joint marketing activities, and integration of member rights and interests scenarios, empowering each other, using the superior resources of both sides to create a "ground + air" travel service circle, and innovating to build a new customer travel ecology.
Hongqi joins hands with Air China to create a new "top stream" of Chinese brands
Since the new brand launch conference was held in the Great Hall of the People in Beijing on January 8, 2018, New Hongqi has a new depiction of its mission and ideals, that is, to achieve the vision and goal of "wonderful travel and beautiful life" for the Chinese people. Since then, the ideal of the new red flag has been closely linked to the dreams of hundreds of millions of people. Also as a "top-notch" brand in the field of travel, Air China adheres to the business philosophy of "service first", takes "quality service" as the starting point, always runs the idea of "true service" through the whole process, innovates the management thinking in the service field, makes unremitting innovation, improves the product service supply capacity, and wholeheartedly provides world-class passenger services.
FAW Hongqi and Air China are both excellent representatives of Chinese brands, and share a common lofty pursuit and extensive cooperation foundation in the vision of "creating a better trip together". The brand concept of "Chinese style new noble refinement" coincides with Air China's brand positioning of "professional trust, international quality and Chinese style". From brand to product, from service to ecology, from glory experience to convenient life, New Hongqi and Air China have joined forces to forge ahead for every user's dream of "wonderful travel and a better life".
Left: Huang Bo, Director of the Commercial Committee of Air China; Right: Chen Xu, General Manager of FAW Hongqi Automobile Sales Co., Ltd
Keep the voice of users in mind and expand the travel service circle
Before the signing ceremony, the famous host Chun Ni and The Winter Olympic athlete Li Wenlong experienced a number of service rights jointly launched by Air China and Hongqi as users, including taking the Air China shuttle bus - Hongqi H9 and enjoying the Air China VIP lounge.
In the future, Hongqi high-end car owners will enjoy a series of rights and interests such as free pick-up and drop-off, free lounges, and extra luggage for Air China's two-cabin users. Air China is also about to launch a Hongqi H9 chauffeur-drive service product to provide a chauffeur-drive service for Air China two-cabin users who purchase designated routes and classes to meet passengers' inclination needs for car brands. Air China and FAW Hongqi's chauffeur-drive service will be the first to be opened in Beijing, and will gradually expand to Shanghai, Guangzhou, Shenzhen, Changchun and other major cities, providing more choices for passengers to travel on the ground before and after the flight, and expanding the travel service circle of the two major brand customers. At the same time, as long as you become a Hongqi car owner, you will have the opportunity to enjoy upgrades, extra baggage, pre-selected seats, lounges and other corresponding rights and interests when taking Air China flights.
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd
In the future, FAW Hongqi and Air China will continue to conduct more in-depth exploration in business such as points interconnection, membership rights, travel services, and car concessions, and jointly create a good and sustainable user ecological environment.
Huang Bo, Director of Air China's Commercial Committee
At the same time as the cooperation of ecological rights and interests, Hongqi will also provide preferential car purchase policies for Air China employees, and the two sides will jointly promote the signing and landing of employee car purchase agreements to provide air China employees with high-quality travel products and services.
Practice the mission and interpret the responsibility of central enterprises
As representatives of Chinese brands, FAW Hongqi and Air China reflect the responsibility and responsibility of Chinese enterprises in major national events. In addition to presenting Hongqi senior cars to the medal-winning Olympic athletes, FAW Hongqi has also reached strategic cooperation with the State General Administration of Sport, the "TEAM CHINA" Chinese national team and a number of sports national teams. In the next few years, in all important international sports events at home and abroad, Hongqi will provide vehicle service guarantee for members of the Chinese national team. Wherever the Chinese national team goes, the Red Flag car will drive.
Hongqi officially presented Hongqi H9 to China's ice and snow glory athletes
As Beijing has become the only "double Olympic" city in the world to host the Summer Olympic Games and the Winter Olympic Games, Air China has always been with Chinese sports all the way, holding hands with the Olympic Games again and becoming a "double Olympic" enterprise. After 38 years of flying With Chinese Olympic athletes, Air China has rooted the Olympic spirit of "faster, higher, stronger and more united" in their hearts.
From left: Chun Ni, Chen Xu, Fan Kexin, Li Wenlong, Huang Bo
Practice the original mission and highlight the responsibility of state-owned enterprises! FAW Hongqi and Air China are striving to meet the opportunities and challenges of transformation and development in the new era, the courageous reform and ultimate innovation of users, further complete the customer ecosystem, accelerate the pursuit of a better life for more users, and let every user's dream of "wonderful travel and a better life" become a reality step by step, bringing them a surprise experience that far exceeds expectations, and singing the harmonious song of Chinese brands and customers.