At present, the domestic automobile market is booming, and more and more families will choose to buy a family car to facilitate their travel if economic conditions permit. As far as the current automobile market is concerned, Korean cars and American cars are losing ground, and the entire market has a three-legged situation of Japanese cars, German cars and domestic cars. Among the many joint venture brands, Volkswagen's sales have always been relatively bright, and overall, they have basically not been spanned.
However, with the change of the times, people's comments on the public seem to have changed, and the phrase "Toyota that can't be broken, volkswagen that can't be repaired" directly degrades volkswagen to nothing. But what makes people curious is that since the quality of Volkswagen in the mouth of netizens is so poor, why has Volkswagen's sales not been affected?
First, the time to enter the market is early, and the brand influence is extremely high
As an established car company, Volkswagen has entered the Chinese market as early as the 1980s, and launched the "god car" Santana of that era, and then relied on Santana to make its own name, leaving a deep impression on the minds of the people of the whole country. In China in the 1980s, the cars running on the street were basically Volkswagen's models, and the first car that most people came into contact with when they learned a driver's license was Volkswagen.
In the world, Volkswagen's brand influence may not be the top, but in the hearts of the Chinese people, Volkswagen is definitely the most well-known brand, even people who do not understand cars at all can recognize Volkswagen's classic car logo at a glance. Of course, in addition to the most classic Jetta and Santana, luxury brands such as Bentley and Audi are actually under the umbrella of Volkswagen, and they have also played a piece of the sky in the high-end market.
Second, the car faction dispute
No matter what the product, it is inevitable that a loyal audience will appear between the competition of different brands, and the same is true for cars. When these owners of different car series get together, they will inevitably have disputes over various issues, of which the dispute between Japanese car owners and German car owners is the most obvious.
Japanese car owners always laugh at the high fuel consumption and problems of German cars, and the car cost so much money but the repair is getting worse and worse. German car owners said that Japanese cars are useless except for the engine, driving up without any driving experience at all, casually touching is a big pit, the shell is the same as the fake. The two camps are constantly fighting on the Internet, and the public's reputation is often disputed.
Third, the automobile base is large, and the equipment technology is new
Overall, Volkswagen does have a higher failure rate than other brand models. But when we look at the problem, we need to take a comprehensive look, as long as we are careful, we will find that the high failure rate of Volkswagen is inseparable from the large base of Volkswagen. Compared with Japanese cars, which are more conservative in model design, German cars prefer to carry the latest automotive technology on the car, but some technologies are still in the nascent stage, and the overall performance is not mature, so it is inevitable that failures will occur.
On the other hand, Volkswagen, as a car brand that has long taken root in the Chinese market, has a very large number of models sold every year, and in addition to private cars, the vast majority of taxis are also Volkswagen models, so the huge base determines that the failure rate of Volkswagen vehicles will inevitably be higher than other brands.
summary:
Although the controversy over Volkswagen has not stopped in recent years, Volkswagen's sales are still eye-catching. This is because Volkswagen has long laid a solid mass foundation in China, coupled with the driving sense and control that German cars focus on, many car owners are very satisfied. However, in general, German cars are obviously more suitable for use as commercial vehicles than family cars, and their performance in the high-end market is better.