China Fortune News On December 28, 2021, the "2021 (16th) China Auto Golden Wrench Awards Selection" award ceremony and the theme summit of "China's New Pattern of Automobile Consumption : Winning the World" jointly sponsored by China AutoMotive Market Magazine, Automotive and Driving Maintenance Media and Sohu Automobile were officially held.
This year's Golden Wrench Award selection from the service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth and other aspects of the candidate brand comprehensive review, around the professional, quality, efficient, experience, innovation five major evaluation dimensions, with user satisfaction as the core of the evaluation, all-round review of the past year china's mainstream automobile companies and brands in the field of automotive services comprehensive performance.
This year's Golden Wrench Awards set up three categories: independent brand group, joint venture brand group and luxury brand group. According to the selection criteria and results, the independent brand group produced 5 sub-award winning brands, the joint venture brand group produced 4 sub-award winning brands, and the luxury brand group produced 2 sub-award winning brands. An Qingheng, director of the China Automotive Industry Advisory Committee, Liu Yan, deputy secretary-general of the China Association of Automobile Manufacturers, and other industry association leaders, as well as senior media people in the industry, jointly served as the guests of the Golden Wrench Award.
An Qingheng, Director of the Advisory Committee of the China Automobile Industry
Liu Yan, deputy secretary-general of The China Association of Automobile Manufacturers
This year's Golden Wrench Awards launched a number of activities at the same time, including the "3·15" Joint Statement on Integrity Services of Car Enterprises, the 2021 Golden Wrench Service Secret Visit Action, the 2021 Golden Wrench Service Top 100 Quality Selection Stores, and the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection, etc., using the power of media advocacy and supervision to guide the public to continue to pay attention to auto services and promote the auto service industry to a higher quality development.
On March 12, 2021, a total of 44 brands from 33 well-known car companies in the United Nations, the organizer of the Golden Wrench Award, released the "3·15" joint statement on integrity services for car companies, which received the attention and support of industry associations, media and consumers.
Since April 2021, the organizers of the Golden Wrench Awards have planned and carried out the 2021 Golden Wrench Service Secret Visit, conducting field investigations and secret visits to the after-sales service of more than 20 candidate brand 4S stores. The organizer has formulated a new GES-150 Golden Wrench Service Evaluation Standard, including three stages and 27 inspection points, to conduct a comprehensive evaluation of the professionalism, standardization and humanization of the after-sales service of each brand 4S store, and released the "2021 Golden Wrench Service Secret Visit Summary Report" at the Golden Wrench Award Ceremony to help the continuous improvement of the service quality of the whole industry.
In addition, the 2021 Golden Wrench Service Top 100 Quality Selection Store Selection Activity once again carried out strict selection of more than 300 outstanding dealers selected by the winning brands of the Golden Wrench Award, comprehensively evaluated from multiple dimensions such as one-time repair rate and user satisfaction, and finally selected the first batch of Golden Wrench Service Top 100 Quality Selection Stores in China, and announced it to the outside world at the Golden Wrench Award Ceremony.
Another important activity of this year's Golden Wrench Award selection - the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection, using the form of "vibrato praise + online answering questions + spray paint practice", multiple rounds, multi-angle to make a professional, comprehensive and accurate assessment of the players. During the judging period, more than 700,000 fans praised the shortlisted technicians on Douyin. After layers of strict selection, 10 technicians from 9 major brands finally stood out and won the honor of 2021 National Top Ten Golden Wrenches Elite Spray Paint Technicians.
2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Award List
At present, China's auto market continues to change from an incremental market to a stock market, and the value of the auto industry continues to shift to the whole industry chain, and how to build a new user value ecology has become an urgent problem to be solved in the industry. To this end, the organizers specially held the theme summit of "China's New Pattern of Automobile Consumption and Winning Users Win the World", which was reviewed at the end of the year of the opening year of the "14th Five-Year Plan", and invited representatives of important enterprises who have been working in the field of industry users for many years to share cases and think together about the reconstruction and solution of the new user ecology under the new consumption pattern.
Li Wanli, member of the China Automotive Industry Advisory Committee and deputy inspector of the Department of Original Industry Policy of the Ministry of Industry and Information Technology, Li Yong, deputy general manager of GAC Passenger Vehicle and general manager of GAC Trumpchi Sales Company, Gao Zikai, general manager of BYD Passenger Car After-sales Service Division, Zhou Xiang, deputy director of the Customer Service Department of GAC Honda Automobile Co., Ltd., Lu Jianxiao, head of WEILAI service operations, Li Hongming, partner of Shanghai Digital Policy Software Co., Ltd. and general manager of intelligent marketing business unit, and CDO, chief data officer of Zhuosi Chang Legui and many other guests combined their own practical experience and shared their judgments and strategies.
For China's auto industry to form a strong domestic market, it is necessary to improve the whole life cycle management of automobiles with users as the center. As the technological revolution continues to empower the transformation of the automotive industry, the new user value ecology will also usher in greater room for development. (Baichuan)
(Image from the Official Selection of the Golden Wrench Awards)