A few days ago, GAC Toyota released the 2021 sales report card: Among them, the annual sales of the new Camry 217724 units, an increase of 17% year-on-year, a record high, and won the domestic high-end car market sales champion, of which october to December its sales rushed to 25,000 units for three consecutive months, and the sales volume in December was as high as 28,152 units, setting a new single-month record.
While maintaining the hot sales momentum, the new Camry also presents the highlights of the high-end sales structure: its sales volume is prominently contributed to the 2.5L and dual-engine hybrid models, accounting for 52%; from the price range, more than 200,000 high-end models account for 57%, continuing to lead the high-value consumption trend of high-end cars.
In addition to constantly breaking through the innovation of product strength, industry-leading high quality and service is also an important guarantee for Camry's continuous hot sales. Thanks to the high quality, the maintenance cost of the Camry is much lower than that of the same class of models, and the retention rate is among the best in the market segment. In the "2021 China Automobile Retention Rate Research Report", the Camry's 3-year retention rate is as high as 62.9%, ranking first in the same level. In terms of services, in the "2021 China Automobile User Satisfaction Evaluation (CACSI)", GAC Toyota once again won the double champion of sales and after-sales service satisfaction, and Camry won the first place in the user satisfaction of 200,000-300,000 medium-sized cars.
With the upgrading of consumption and the transformation of the concept of user cars, Camry's product concept has also changed accordingly. Camry is not only a benchmark product that fully meets the needs of users, but also a loyal partner to break through with 2.3 million car owners. In recent years, Camry has always carried out a number of marketing activities around user preferences and needs with the brand spirit of continuous breakthrough and self-innovation. For example, this year, with the theme of "Self-Breakthrough", a large-scale IP event spanning the four seasons of spring, summer, autumn and winter, "Jinqing Breakthrough·' Season 'record different you'. The new Camry travels throughout the four seasons with car owners, driving through Wuyuan, Qinghai, Gansu and Jilin to break through geographical restrictions, break stereotypes, challenge spiritual limits, and achieve a better self.
As the flagship of the market value of high-end sedans, Camry has always rewarded the trust and support of car owners and fans with a full range of high-value experience, high-quality assurance and high-grade services, and believes that no matter how the market environment changes in the future, Camry will still follow the "Kai" and sell LongHong.