On December 29, 2021, the results of the "2021 China Automotive Service Golden Wrench Award" jointly organized by Automobile Driving and Maintenance Media, Sohu Automobile and China AutoMotive Market Magazine were announced. From the aspects of domestic passenger car service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth, after comprehensive review around professionalism, quality, efficiency, experience, innovation and other dimensions, the SAIC-GM Buick brand won the "2021 China Automotive Service Golden Wrench Award - Service Benchmarking Award". This is not only the tenth time that the Buick brand has landed on the "Golden Wrench" podium, but also the recognition of the industry media, experts and consumers after Buick has won the "2021 China Automotive Industry User Satisfaction (CACSI)" a number of firsts, reflecting the excellent service and product strength of the Buick brand.
As one of the core competitiveness of the Buick brand, "Buick Care" has always been adhering to the brand proposition of "caring more about you than you", focusing on the diversified needs of users, continuously improving service levels, innovating service models, and keeping pace with the times to meet users' higher requirements for services. This year, Buick launched a comprehensive upgrade of the iBuick Super App, deeply integrating online applications and offline services, and integrating a new UI interaction design, a richer owner community platform and a more perfect membership growth system, to create a smart service ecosystem that integrates car watching, car purchase, car use, after-sales, information, social and instant services, and comprehensively meets the various car and social needs of users.
At the same time, Buick actively promotes the innovation of digital marketing model, builds 360° online VR exhibition halls in more than 700 authorized dealers across the country, realizes virtual "Buick Heart Selection Officer" video explanation, opens up online and offline links, and meets the consumer service needs of users "staying at home". In addition, Buick has also accelerated the upgrading of the professional quality service system, such as providing private customized services and exclusive distinguished rights for high-end sub-brand users of Aivia, and creating a "new energy mall" section for the "micro blue" new energy sub-brand in the iBuick APP, etc., to help car owners enjoy a new experience of one-stop car service.
As a professional selection that pays close attention to and evaluates domestic passenger car service brands and value-added service systems, the list of "China Automotive Service Golden Wrenches Award" represents the highest level and mainstream strength in China's automotive service field, and is a recognition and praise for the best service brands in the industry this year. In the future, the Buick brand will continue to consolidate and innovate the service experience, launch more high-quality products and services that keep pace with the times, create a sustainable, intelligent and humanized travel experience for consumers, and open up a new pattern of continuous upward development of the brand.