"In the past, China's automobile industry has made due contributions to building a modern industrial system and improving people's living standards. In the future, under the guidance of the new development concept, I believe that China's automobile industry will certainly be able to achieve a new development pattern of electrification, network networking and intelligent upgrading. On December 28, at the 2021 (16th) China Automotive Golden Wrench Award Ceremony and the theme summit of "China's New Pattern of Automobile Consumption : Winning Users Win the World" held online, Li Wanli, member of the China Automotive Industry Advisory Committee and deputy inspector of the Department of Original Industry Policy of the Ministry of Industry and Information Technology, was recognized by many people in the industry.
Liu Liwei, general manager of Beijing Zhuozhong Publishing Co., Ltd., said in his speech on behalf of the organizer that the selection conducted a comprehensive review of candidate brands from multiple aspects such as service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth, and comprehensively reviewed the comprehensive performance of China's mainstream automobile companies and brands in the field of automobile services in the past year through the five evaluation dimensions of professionalism, quality, efficiency, experience and innovation, with user satisfaction as the core.
He said that the 2021 China Automotive Golden Wrench Awards has set up three groups: independent brand group, joint venture brand group and luxury brand group. According to the selection criteria and results, the independent brand group produced 5 sub-award winning brands, the joint venture brand group produced 4 sub-award winning brands, and the luxury brand group produced 2 sub-award winning brands.
An Qingheng, Director of the China Automotive Industry Advisory Committee, Liu Yan, Deputy Secretary-General of the China Association of Automobile Manufacturers, and senior media in the industry presented awards to the winning enterprises.
It is worth noting that unlike previous editions, the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection adopts the innovative model of "Vibrato Like + Online Answering + Spray Paint Practice". During the judging period, more than 700,000 fans praised the shortlisted technicians on Douyin. After layers of strict selection, 10 technicians from 9 major brands finally stood out and won the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technicians.
"In the face of the unprecedented changes in the automotive industry in a hundred years, as a professional media focusing on the research of the automotive industry, the organizer of the China Automotive Golden Wrench Award, China Automotive Market Magazine, takes 'boosting China's automotive industry upwards' as its mission, stands on the overall situation of the automotive industry chain, and provides consulting, exchanges, marketing and other services for industry enterprises." Liu Liwei said that the automobile industry to form a strong domestic market, user-centered vehicle life cycle management must be done well, "with a new round of scientific and technological revolution continues to empower the transformation of the automobile industry, the new user value ecology will also be given more propositions and space." ”
He frankly said that in the process of "two-way rushing" at both ends of production and marketing, how to build a new user value ecology has become an urgent problem in the industry.
"At present, China's auto market continues to shift from an incremental market to a stock market, and the value of the auto industry continues to shift to the entire industrial chain." As Li Wanli said, on the one hand, electrification, intelligence, networking and other elements of empowerment, to the automotive product form, business model, etc. to bring multi-dimensional reconstruction, users have become more and more important variables; on the other hand, in the digital age, china's new generation of consumer groups that have grown up in the digital age put forward higher demand for the automotive value ecology. "This means that the deep integration of modern service industry and modern manufacturing industry will further drive into the deep water area of the automobile market." (China Youth Daily, China Youth Network reporter Xu Yajie)
Source: China Youth Daily client
![The winner wins the world - the 2021 (16th) China Automotive Golden Wrench Award selection list is announced[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)