On December 28, 2021, the "2021 (16th) China Automotive Golden Wrench Awards" award ceremony and the theme summit of "China's New Pattern of Automobile Consumption: Winning Users Win the World" were broadcast live on iQiyi, Weibo, Youku, Toutiao, Bilibili, Yi Live, WeChat, Watermelon Video and Chetan Zongheng Video Number, jointly initiated and hosted by China Auto Market, Auto and Driving Maintenance and Sohu Automobile.
Leaders from the Automobile Industry Association, industry experts, well-known car company guests, media reporters, etc. were invited to attend the "Cloud" ceremony to participate in the award ceremony and theme summit, the summit topic revolved around the "user value ecology", and jointly presented a feast full of dry goods.
The scene of the award ceremony
The China Automotive Golden Wrench Award is the first professional selection initiated and hosted by media organizations in China to pay close attention to and evaluate domestic passenger car service brands, and has gone through 15 years.
The 2021 (16th) China Automotive Golden Wrench Awards comprehensively evaluates the candidate brands from multiple aspects such as service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth, and comprehensively evaluates the comprehensive performance of Mainstream Chinese automobile companies and brands in the field of automotive services in the past year through the five evaluation dimensions of professionalism, quality, efficiency, experience and innovation, with user satisfaction as the core of evaluation.
Organizer's speech: Liu Liwei, General Manager of Beijing Zhuozhong Publishing Co., Ltd
Organizer's speech: Zhang Liyue, editor-in-chief of Sohu Automobile Division
Speech by industry leaders: An Qingheng, Director of the Advisory Committee of China Automobile Industry
The 2021 China Automotive Golden Wrench Awards set up three categories: independent brand group, joint venture brand group and luxury brand group. According to the selection criteria and results, the independent brand group produced 5 sub-award winning brands, the joint venture brand group produced 4 sub-award winning brands, and the luxury brand group produced 2 sub-award winning brands. An Qingheng, Director of the China Automotive Industry Advisory Committee, Liu Yan, Deputy Secretary-General of the China Association of Automobile Manufacturers, and other industry association leaders, as well as senior media in the industry, presented awards to the winning enterprises.
Guest of honor: Liu Yan, Deputy Secretary-General of China Association of Automobile Manufacturers
In the past 16 years, the "China Automotive Golden Wrench Award Selection" has witnessed the development and transformation of China's automotive service industry, and also witnessed the continuous upgrading of service brands, service concepts and service systems of various car companies, as well as the reshaping of the pattern of the service industry. The "2021 China Automotive Golden Wrench Award Selection" launched a number of concurrent activities, including the "3·15" Joint Statement on Integrity Services of Car Enterprises, the 2021 Golden Wrench Service Secret Visit Action, the 2021 Golden Wrench Service Top 100 Quality Selection Stores, the 2021 National Top Ten Golden Wrenches Elite Painting Technician Selection, etc., using media initiatives and supervision forces to guide the public to continue to pay attention to auto services and promote the auto service industry to a higher quality development, while the series of activities also bring together the highest level and outstanding models in the field of domestic auto services.
Released the "3.15" joint statement on integrity services for car companies
On March 12, 2021, a total of 44 brands from 33 well-known car companies in China's auto market, auto and driving maintenance, Sohu Auto and the United Nations issued a joint statement on "3·15" auto enterprise integrity services, which received the attention and support of industry associations, media and consumers. These car companies work together to create an industry integrity service system, and use the "heart" to create a pleasant service experience for the majority of car owners.
Launched the 2021 Golden Wrench Service Covert Visit
Since April 2021, the organizer has planned and carried out the 2021 Golden Wrench Service Secret Visit Operation, conducting field investigations and secret visits to the after-sales service of more than 20 candidate brand 4S stores. The organizer has newly formulated the GES-150 Golden Wrench Service Evaluation Standards, including three stages and 27 inspection points, comprehensively evaluating the professionalism, standardization and humanization of the after-sales service of each brand 4S store, and releasing the "2021 Golden Wrench Service Secret Visit Summary Report" at the ceremony site, helping car companies to give full play to the advantages of brand services, continuously improve user satisfaction, and promote the continuous upgrading of service quality in the whole industry.
Secret interview report released: Dou Zhigang, deputy director of industry research of China AutoMotive Market Magazine
Held the 2021 Golden Wrench Service Top 100 Quality Selection Store Selection
Distributors, as the executors of brand services, have been an area of continuous attention for organizers for many years. In order to set a benchmarking example for brand services and promote the overall improvement of industry services, the organizer also held the 2021 Golden Wrench Service Top 100 Quality Selection Store Selection Activity at the same time, and once again strictly selected more than 300 excellent dealers selected by the winning brands of the Golden Wrench Award, and conducted a comprehensive review from multiple dimensions such as one-time repair rate and user satisfaction, and selected the best of the best, and finally selected the first batch of Golden Wrench Service National Top 100 Quality Selection Stores, and released them to the outside world synchronously at the ceremony site. On behalf of Guangzhou Dongfeng Nissan Fengri Franchise Store, Yin Yufen, general manager of the quality selection store, delivered an acceptance speech at the award ceremony.
Golden Wrench serves the medals of the top 100 quality selection stores in The country
Representative of the quality selection store: Yin Yufen, general manager of Guangzhou Dongfeng Nissan Fengri franchise store
Outstanding and more "color" | 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection
Another important concurrent event of the 2021 China Automotive Golden Wrench Award selection - the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection, using the form of vibrato praise + online answering questions + spray paint practice, multi-round, multi-angle to make a professional, comprehensive and accurate assessment of the players. During the judging period, more than 700,000 fans praised the shortlisted technicians on Douyin. After layers of strict selection, 10 technicians from 9 major brands finally stood out from it and won the honor of 2021 National Top Ten Golden Wrenches Elite Spray Paint Technicians. Wang Zhiguo, a technician at GAC Honda Beijing NISA Automobile Trading Co., Ltd., delivered an acceptance speech at the award ceremony.
2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Award
Representative of the winning technician: Beijing NISCO Automobile Trading Co., Ltd. Wang Zhiguo
In addition, the organizers released the "2022 China AutoMotive Market Media Development Plan" at the ceremony site. In the face of the unprecedented changes in the automotive industry in a hundred years, as a professional media focusing on the research of the automotive industry, the organizer of the China Automotive Golden Wrench Award, "China Auto Market" magazine, takes "boosting China's auto industry upwards" as its mission, stands on the overall situation of the automotive industry chain, provides consulting, exchanges, marketing and other services for industry enterprises, and helps the high-quality development of China's auto industry in the great wave of transformation and change of China's automotive industry.
Zeng Shuang, president of China AutoMotive Market Magazine, released the development plan
At present, China's auto market continues to change from an incremental market to a stock market, and the value of the auto industry continues to shift to the whole industry chain. On the one hand, electrification, intelligence, networking and other elements of empowerment, to the automotive product form, business model, etc. to bring multi-dimensional reconstruction, users have become more and more important variables. On the other hand, China's new generation of consumer groups that have grown up in the digital age have put forward higher demand for the value ecology of automobiles. In the process of "two-way rushing" at both ends of production and marketing, how to build a new user value ecology has become an urgent problem in the industry.
The organizer specially held the theme summit of "China's New Pattern of Automobile Consumption and Winning Users Win the World", standing at the year-end review node of the opening year of the "14th Five-Year Plan", and invited representatives of important enterprises who have been working in the field of industry users for many years to share cases, gather strength, and think together about the reconstruction and solution of the new user ecology under the new consumption pattern.
At the ceremony, Li Wanli, member of the China Automotive Industry Advisory Committee and deputy inspector of the Department of Original Industry Policy of the Ministry of Industry and Information Technology, Li Yong, deputy general manager of GAC Passenger Vehicle and general manager of GAC Trumpchi Sales Company, Gao Zikai, general manager of BYD Passenger Car After-sales Service Division, Zhou Xiang, deputy director of the customer service department of GAC Honda Automobile Co., Ltd. (GAC Honda), Lu Jianxiao, head of WEILAI service operations, Li Hongming, partner of Shanghai Digital Policy Software Co., Ltd. and general manager of intelligent marketing division, Chang Legui, CDO, Chief Data Officer of Zhuosi, and many other guests shared their judgments and strategies based on their own practical experience. The automobile industry to form a strong domestic market, user-centric automobile life cycle management must be done well, with a new round of scientific and technological revolution continues to empower the transformation of the automobile industry, the new user value ecology will also be given more propositions and space.
The 2021 China Automotive Golden Wrench Award brings together the highest level and mainstream forces in the field of Automotive Services in China this year. In the future, the "China Automotive Golden Wrench Award" will continue to show the power of more examples to the whole industry and the majority of consumers, and work with colleagues in the industry to promote the high-quality development of China's automotive service industry, and build a new pattern and meet new challenges together!