On December 28, 2021, the "2021 (16th) China Auto Golden Wrench Awards" award ceremony and the theme summit of "China's New Pattern of Automobile Consumption : Winning The World for Users" jointly sponsored and hosted by China's Auto Market, Automotive and Driving Maintenance and Sohu Auto were broadcast live on multiple platforms.
Leaders from the automobile industry association, industry experts, well-known car companies, media reporters, etc. were invited to attend the "Cloud" ceremony to participate in the awards and theme summit.
The 2021 (16th) China Automotive Golden Wrench Awards will comprehensively evaluate the candidate brands from many aspects such as service system, service quality, professional technology, innovation ability, user satisfaction and word of mouth.
The 2021 China Automotive Golden Wrench Awards set up three categories: independent brand group, joint venture brand group and luxury brand group. According to the selection criteria and results, the independent brand group produced 5 sub-award winning brands, the joint venture brand group produced 4 sub-award winning brands, and the luxury brand group produced 2 sub-award winning brands. An Qingheng, Director of the China Automotive Industry Advisory Committee, Liu Yan, Deputy Secretary-General of the China Association of Automobile Manufacturers, and other industry association leaders, as well as senior media in the industry, presented awards to the winning enterprises.
"2021 China AutoMotive Golden Wrench Award Selection" award list
(In no particular order)
In addition, the "2021 China Automotive Golden Wrench Award Selection" launched a number of concurrent activities, including the "3·15" Joint Statement on Integrity Service of Car Enterprises, the 2021 Golden Wrench Service Secret Visit Action, the 2021 Golden Wrench Service Top 100 Quality Selection Store Selection, and the 2021 National Top Ten Golden Wrench Elite Spray Paint Technician Selection.
On March 12, 2021, a total of 44 brands from 33 well-known car companies in China's auto market, auto and driving maintenance, sohu auto and the United Nations issued a joint statement on "3·15" auto enterprise integrity services.
Since April 2021, the organizer has planned and carried out the 2021 Golden Wrench Service Secret Visit Operation, conducting field investigations and secret visits to the after-sales service of more than 20 candidate brand 4S stores. The organizer has newly formulated the GES-150 Golden Wrench Service Evaluation Standards, including three stages and 27 inspection points, comprehensively evaluated the professionalism, standardization and humanization of the after-sales service of each brand 4S store, and released the "2021 Golden Wrench Service Summary Report" at the ceremony site.
The organizer also held the 2021 Golden Wrench Service Top 100 Quality Selection Store Selection Activity at the same time, and once again strictly selected more than 300 excellent dealers selected by the winning brands of the Golden Wrench Award, and conducted a comprehensive review from multiple dimensions such as one-time repair rate and user satisfaction, and selected the best of the best, and finally selected the first batch of Golden Wrench Service National Top 100 Quality Selection Stores.
Another important concurrent event of the 2021 China Automotive Golden Wrench Award selection - the 2021 National Top Ten Golden Wrenches Elite Spray Paint Technician Selection, using the form of vibrato praise + online answering questions + spray paint practice, multi-round, multi-angle to make a professional, comprehensive and accurate assessment of the players. During the judging period, more than 700,000 fans praised the shortlisted technicians on Douyin. After layers of strict selection, 10 technicians from 9 major brands finally stood out from it and won the honor of 2021 National Top Ten Golden Wrenches Elite Spray Paint Technicians.
In addition, the organizer released the "2022 China Automotive Market Media Development Plan" at the ceremony site.
(Text/Xiaohang Photo/Official)