A few days ago, BMW described its strategic upgrade in China with the emotional theme of "home in China" at the 2022 online New Year's Meeting. The core of the summary is that in the future, the development of products and digitalization will be "China first" and "electric acceleration". For BMW fans, the most anticipated thing is that the pure electric 3 series will be domestically produced next year.
The BMW Group's Strategic Upgrade in China can be described by a string of "simple" numbers: "1" refers to the "China First" principle; "2" refers to the fact that both BMW and MINI brands are rooted in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digital bases in Beijing, Shanghai, Shenyang and Nanjing; and "5" refers to the five BMW pure electric models that will be presented to Chinese customers in 2022; " "2025" represents the "new generation" models that will arrive in 2025; "200 million" and "1.5" represent bmw group carbon reduction targets to 2030 and commitment to the 1.5 degree temperature control target of the Paris Agreement, respectively.
This time, the BMW Group aligns its corporate strategy with China's development goals, especially in the development of new products, adhering to the principle of "China first", giving priority to the needs of the Chinese market, and strengthening the co-creation of win-win results with Chinese partners. At the same time, looking forward to 2025, the BMW Group will accelerate the promotion of electrification, digitalization and sustainable development in China, and will bring 5 pure electric vehicles to the Chinese market in 2022, and by 2025, it will increase the proportion of pure electric vehicle sales to 1/4, and welcome the arrival of the "new generation" model.
Not only that, Dr. Peter, Global Finance Director of BMW Group, also revealed: "In 2022, BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into production the second BMW pure electric vehicle in Shenyang, pure electric 3 series. ”
Bmw is currently accelerating its electrification in China: in 2021, the BMW iX3 is expected to sell up to 20,000 units in its first full sales year. In 2022, the BMW brand will bring five pure electric models to China, including the innovative BMW iX, the innovative BMW i4, and the pure electric BMW 3 Series produced in Shenyang. In addition, a pure electric flagship model will also be unveiled in the next year. By the end of 2023, the BMW Group will offer around 13 pure electric products in the Chinese market. In 2022, BMW will start working with dealers to pilot the "BMW i Experience Store" in the city center. In terms of supporting facilities, BMW Brilliance Power Battery Center will complete the second phase of the project in 2020, and has produced more than 100,000 power batteries so far. By the end of 2021, 360,000 public charging piles will be networked by BMW.
2025 will be an important node in BMW's strategic transformation. At that time, the BMW Group will unveil a "new generation" of models with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle life cycle. In the development of the "new generation", the specific needs of the Chinese market will still be placed in the first place.
The BMW Group sees electrification as an important way to achieve carbon neutrality, and firmly supports the 1.5-degree temperature control target set out in the Paris Agreement, proposing to reduce the average life cycle carbon emissions of bicycles by 40% compared with 2019 by 2030, reducing carbon emissions by 200 million tons. At the same time, the BMW Group believes that carbon emission reduction throughout the life cycle of automobiles is indispensable – from supply chain, production, use to recycling.
"Home in China" also explains that BMW is working with its Chinese partners to promote digital innovation, covering all related areas such as R&D, production, vehicle intelligence and digital services. At present, the BMW Group has built the largest R&D and digital system outside Of Germany in China, with a team of more than 1,650 people, including around 600 software developers. At the same time, in the field of production, BMW Brilliance's digital factory is a model for the application of "Industry 4.0" technology, and next-generation production technologies such as big data and artificial intelligence are widely used, taking the lead in achieving full coverage of 5G networks in the world.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Li Guangman