On February 16, GUANGC Honda's INTEGRA was officially launched. Manufacturer's suggested retail price: 129,900-166,900 yuan. As a new strategic mid-level sedan under GUANGC Honda, the arrival of the integra further improves GAC Honda's youthful product matrix. As early as before the listing of the type, whether it is the new Accord that has been listed or the new Odyssey that is about to be listed, it shows the goal of Guangqi Honda to start to develop young this year, and today's type is undoubtedly an important foothold for Guangqi Honda to detonate the rejuvenation strategy.
For a long time, many people will ask, from the perspective of Honda's two-car strategy in China, how does GUANGQI Honda play its own unique positioning on top of this? In the view of "Auto Business Daily", GUANGQI Honda has focused more on the young market in the past two years, and has focused on more fundamental and comprehensive.
Specifically, Guangqi Honda has only one product of Fit that can be associated with youthful sports, and the success of Fit has allowed Guangqi Honda to firmly engrave the label of sports and rejuvenation in the hearts of young people, and also indirectly led to the lingpai models that also take the young and sports route. Today, not only the Accord, as a B-class car, has honda sports genes, but also has a honda MPV model with strong tool attributes - Odyssey is also moving closer to youth in design, which undoubtedly lays a solid foundation for Honda's youth strategy.
It can also be seen from the body of the type INTEGRA that the sharp body lines, the smooth roof curve, the flat body posture, the right blackened trim and bilateral sports exhaust and other exterior designs are all popular design languages for young people to hear about the sports design of the car, and these are not surprisingly appearing on the body of the type INTEGRA.
Perhaps for other brands, these sporty design elements are enough to make a car synonymous with sports to the market, but this is obviously far from enough for Guangqi Honda.
Looking at the current Chinese auto market, there are countless sports models in the 150,000 yuan range, including both independent brands and joint venture car companies. But in the eyes of real young people, the synonym of sports is not only reflected in the design, a model that only focuses on comfort, but does not have the pleasure of driving control is definitely not what young people want. True rejuvenation must have a foundation, which is reflected in both the history of the car and the results achieved by the car in terms of ultimate driving control.
Historically, the first generation of INTEGRA was introduced in 1985, when it was also called Quint INTEGRA, which was the successor model "QUINT", which was positioned between ARCORD and CIVIC, and has sold well since its introduction to the market. So in the second generation, INTEGRA officially marked the Honda, that is, this generation, INTEGRA launched the B16A engine with VTEC, shocking the world, since then the classic quote "VTEC IS THE BEST" began to be popular.
Its third-generation Honda INTEGRAL TYPER (DC2) is equipped with Honda's first classic "red-headed heart" - B18C engine. In that year, Honda incorporated a lot of racing technology into this engine, so that this 1.8-liter naturally aspirated engine burst out an incredible 147 kW (200 PS) maximum power that year, and the "VTEC" sound that could only erupt at more than 8,000 rpm echoed in the minds of everyone who was keen on performance cars. Since then, INTEGRA has become synonymous with the ultimate japanese movement, which also allows THETGEGRA to have a history in sports since its birth.
In terms of driving control, the model INTEGRA is equipped with 240TURBO power, its matching 1.5T turbocharged four-cylinder engine, the maximum power is 134kW, this engine has been used in a variety of Honda models, has been very mature, and the power level can also meet the needs of most of the user's use scenarios, and its aluminum alloy subframe and low center of gravity design can also make the handling more excellent.
In addition to strong power and excellent control, GUANGQI Honda also deliberately retained the configuration of the manual transmission version for the group of users who have the ultimate pursuit of sports. You know, Honda's manual transmission has always been famous in the world, that short stroke and very textured shift style can more fully show the driving experience of Japanese sports cars, the type INTEGRA as a sports model with feelings and faith, retaining the manual transmission will also meet the expectations of most Japanese sports fans
In addition to products, feelings also play a vital role in narrowing the distance between brands and users. In this regard, the "Dream Festival" held by Guangqi Honda has become an important link between users and brands in sports emotions. At the 2021 GAC Honda Dream Festival held in November this year, more than 1,000 GUANGQI Honda gathered, and GUANGC Honda specially set up a creation block and a love block to provide different stages for people with different hobbies such as lifestyle experts and car "enthusiasts". At the Dream Market, "Art Energy Fans" car owners from all over the country created 20 creative spaces to show their colorful car life.
In the second half of 2021, Guangqi Honda launched a national recruitment campaign for the "Manic Dream Team". Unlike the manufacturer's team formed by professional racing drivers, the GUANGC Honda Dream Team is open to 8.5 million Guangqi Honda owners and fans, and you can join it by simply registering and registering through the "Dream Festival" mini program.
Since September, the players of the Dream Team have opened a professional track brushing experience in the three major competition areas of North China, East China and South China, and finally decided the "ace member" of the national performance of the Dream Team.
On November 7th, 6 strength members gathered to represent guangqi Honda's manic dream team for the first time in the 2021 CEC China Auto Endurance Championship Shanghai finale battle, professional players Sun Zheng, Li Lin, Wu Haolin broke the F1 level track - Shanghai International Circuit 1600cc group lap record! At the scene of the Dream Festival, the performance "ace members" of the dream team and the "ace members" of the cool posture gathered to share the glorious dream.
It can be seen that Guangqi Honda is infecting more and more young people with more comprehensive measures. The arrival of the new GUANGQI Honda type INTEGRA not only gives young consumers who love sports models a new choice, but also brings a differentiated product with more historical background, more driving pleasure and driving control genes to young people, and such products are truly worthy of youth and sports.